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A box of rose pink turkish delight had me thinking about posting a few things pink in support of Breast Cancer Awareness month. All our desserts this month have had a pink tinge.
TURKISH DELIGHT ICE CREAM WITH RASPBERRIES
Vanilla Ice Cream and a few drops of rose pink food colouring
Turkish Delight chopped into small squares
Raspberries and raspberry jam
Sweet shortcrust pastry, cut into desired shape and cook in oven. Cool.
To Make
Soften vanilla icecream a little, blend in food colouring and add half chopped turkish delight. Work quickly so ice cream doesn't melt completely. Place into moulds lined with plastic wrap or muslin. Return to freezer to harden.
Heat raspberries and jam in a small saucepan. Push through a sieve to remove seeds. Cool.
To Serve
Remove ice cream from freezer and upend onto plate. Decorate with raspberry sauce, remaining turkish delight and pastry shapes.
Variations - You could use any flavoured icecream in place of the coloured vanilla. I did it this way as I wanted the rose pink colour but with a vanilla taste.
Amounts will depend on how many you are serving.
TURKISH DELIGHT TRUFFLES(makes 10 truffles)
100 grams dark chocolate, chopped into bite size pieces 130 ml pure cream 75 grams turkish delight, chopped into small squares cocoa powder and icing sugar for rolling truffles in.
Place cream into a small saucepan and heat.
Pour cream over chocolate and stir until it melts.
Cool and then stir in turkish delight.
Place in fridge and allow mixture to thicken.
Using a teaspoon scoop out small balls of mixture and drop into cocoa/icing sugar mix.
Using hands roll into a smooth ball and place in serving cases.
If not serving immediately, store in fridge. Roll in cocoa/icing sugar mix again before serving.
Adapted from Saha by Greg and Lucy Malouf
FLORENTINES WITH TURKISH DELIGHT
David Lebovitz is responsible for several major purchases I've made recently. He mentioned Thermomix and I now have one, he mentioned the Ottolenghi cookbook and I now have one. It is a beautiful book and this is the first recipe I've made from it. Because I'm reduced to typing with one hand this week I'll refer you to David's blog for the original recipe.
The addition of the turkish delight is an idea I found in another Greg and Lucy Malouf book. I added the turkish delight to the Florentines in the last minute of baking.
Wine is all about the senses. About sensory evaluation, sensuality and consensual enjoyment. And wouldn't it be awful to lose your sense of taste, of smell, of touch, of sight?
It happens. Years ago, a wine-loving colleague went through a devastating course of chemotherapy to treat cancer and was cured. Afterwards he told me he had permanently lost his taste for wine. He sold his not inconsiderable cellar soon afterwards. Another friend had an operation on his nose that left him without a sense of smell. He'll drink a glass of wine with dinner but admits to being indifferent to its finer points.
I was reminded of this aspect of wine and the senses recently while listening to a wine expert banging on about the unimportance of colour in wine. If I heard him correctly, his thesis was that if the wine smelt and tasted good you shouldn't worry too much about its colour.
I couldn't disagree more. I love the colour of wine in the morning, or the evening. The crystal clear, green-hued glisten of a young riesling; the black cherry colour of a young shiraz; the vibrant inky purple of a Coonawarra cabern? [enough already! - Ed.] The visual appeal of wine in the glass is to me an unmissable part of wine drinking.
The banging on wine person finally admitted to being colour blind! They used to call this attitude making a virtue of a necessity.
And talking of sensory evaluation Long due for reassessment is the ancient scoring system used at most Australian wine shows. The one where wines are scored out of 20 - with a possible three points (15%) awarded for appearance, seven (35%) for bouquet and ten (50%) for palate. Anyone who's ever had a cold will tell you that smell is probably the most important sensory sensation where wine is concerned. When people have colds they typically complain, ?I can't taste a thing.' What they really mean is, ?I can't smell a thing.' It's their noses that are blocked up - not their mouths.
I realise that many judges just award an intuitive score out of 20 rather than individually scoring each component and then adding up the total. Nevertheless, I'd re-jig the weighting thus: three points (15%) for appearance, nine (45%) for bouquet, five (25%) for palate and three (15%) for overall finesse and balance. Whether the scoring system is out of 20 or 100, or whatever, the percentage weighting would remain the same.
California study theorizes that antioxidants and resveratrol in red wine may cut down on cancer risk...
A daily glass (or two) of red wine may reduce the risk of lung cancer in men, particularly in smokers, according to research published in the October issue of Cancer Epidemiology, Biomarkers & Prevention.
Smokers suffer from an especially high risk of lung cancer. According to the American Cancer Society, 213,380 new cases of lung cancer were reported in the United States in 2007, with 160,390 deaths, making it a leading cause of cancer death in the country.
I'm in the mood for red blends lately, so I tried out the NV Kestrel Lady In Red from the Yakima and Columbia Valleys of Washington State. $14, 13.8% abv. 48% Cabernet Sauvignon, 39.5% Merlot, 10% Syrah, 2.5% Sangiovese. No idea if this was inspired by Chris de Burgh's classic song, but if you want to dance, give it half a chance. Sort of a Zinfandel nose with lots of spice and stewed fruit and, after breathing, some pleasant vegetal qualities. Raspberry and cocoa flavors with medium tannins. Overall some excellent structure and balance for an inexpensive, non-vintage blend.
Served with mini burgers made from a 50/50 mix of ground buffalo and ground beef, topped with grilled red onions and sherry vinegar and colby cheese. Sliders are pretty trendy now, but they're convenient for casually feeding a group of friends. They cook quickly, and eating one, two, or three is an easier fit for how hungry you are versus one or two full-sized burgers.
Last year I ran a 'subscription and book deal' that a lot of people have been asking me to run again. The book last year was the Wine Hunter - this year it's the Why the French Hate Us: The Real Story of Australian Wine book. Once again I've slashed the price - it wasn't all that long ago that a new subscription to The Wine Front was $55, and the book retails for $28.95. And yet I am offering both a full year's subscription and the book for just $49.95, and that includes delivery of the book.
Unfortunately, at my new job we have dial-up (effing historic) so the blogging thing will be very irregular. I promise to have a post tomorrow night though, so look out. As soon as I can get back to the regular schedule I will. Be patient my lambs....
On other accounts, the new job is great (obviously I'm not far enough in to have any probs...) and I am feeling very fulfilled. More deets tomorrow.
I rarely see a Philippe Charlopin, so it was a surprise (for me) to see this on the shelf of a French supermarket. Very tasty wine. 2006 Philippe Charlopin, Gevrey-Chambertin Medium-plus colour. Slightly murky nose with a little vanilla and a faint mushroom - slowly fills out with deep and impressive primary red/black fruit to [...]
Name: Andrew Hedley Age: 42 Where you currently make wine: Framingham Wines Ltd Location: Marlborough, New Zealand Where you?ve made wine in the past: I have been at Framingham a long time! Most significant wine you?ve consumed: Obviously if you spend 10 years in the wine industry you hope you will have had a couple over the years. So I?ll say the most recent for [...]
So the topic came up today in the Twitter-sphere - Adwords, social networks (Facebook in particular), and their success (or lack thereof). I think its been talked about in the blogosphere or in conversations at various tech conferences but its worth repeating.
For all intents and purposes, it boils down to what Adwords was intended for and the way it works versus the evolution of the web today.
A few years back (eons in Internet time), the Internet was a super efficient way to find things - information, places, stuff to buy, etc. etc. etc. Google came along with a great way to search through HUGE amounts of data, create Google PageRank to make “authorities”, and basically try to get you results that most closely meet what you’re looking thus avoiding a huge number of porn links when searching on children’s bedtime stories.
The algorithm they devised was evolutionary (not revolutionary, one of the most overused terms in high tech) and it worked extremely well. As time went on, since the dominant behavior on the Internet was “searching”, using the information gathered and the search algorithm Google created they devised an ultra -efficient way to advertise. They already knew that you were searching (because Google is a search engine after all) and they knew what you were searching for and therefore Google could simply place paid ads next to your search result that would turn up sponsors who had stuff related to your search. This was brilliant in its simplicity because it was (and this is the key) ADDITIVE to your current behavior. VALUE ADD - simple, straight forward, and very very effective.
Google later expanded this to allow you or I to put ads on our site that would reflect something related to the information on the page upon which you placed the ads. Again, effective, but not as clearly value add because people on your site may not have necessarily been in “search mode”. They may just have been reading out of interest. But since the Internet was still basically viewed as a giant repository for information and “stuff” that you sifted through, “search mode” is what people generally were still in and it masked the few times people weren’t in “search mode”.
Now, with the advent (or rise) of social media, behaviors are changing. “Search mode” is still a dominant behavior but not what it once was. See, social media (blogs, networks, Twitter, etc. etc.) make the Internet more and more a place to “socialize”. Behavior changes from “searching for something” to “killing time” or “marketing” or “making connections”. Lets call this “hanging out” mode.
Now if you’re on a social network, you most certainly are not in a “search mode”. So then, what happens if Google indexes my Profile page and serves up an Ad related to the content there? The answer? Who the hell cares!
Why is that? Because if I’m on Facebook or OpenWine Consortium or any other social network, I’m probably not “Searching” but doing some sort of “socializing” (BS’ing, networking, hooking up, whatever) - I’m in “hang out” mode. Indexing my page and serving up ads related to keywords and content is NOT additive to the social media experience or the current behavior so this ad will be ignored. Even blogs, which are chock full of information, don’t see much return on Adwords because while they do typically report or inform they, more often then not, are sparking conversation or continuing conversation. Unless the blog is specifically reviewing something, in which case a few ads on where to buy that something may work, contextual ads are ineffective. This inefficiency in the original model was masked by the fact that predominant behavior was searching. Now with the behavior being socializing, Adwords and the searching optimization are only slightly more useful than putting up a static add.
Even Google admits that it hasn’t solved the social network advertising/monetizing behavior.
Net-net: Save your money. Buying keywords is NOT social media marketing.
Now, Google is looking to create a sort of “FriendRank”, in a recent patent application. They call it “Network Node Ad Targeting” and they intend to use a person’s social map to determine the number and quality of connections they have (and therefore their influence) and pay those influencers to allow advertisers the serve ads to their friends. Interesting, but we’ll see how it plays out. I’m sure they’ll be takers, but I’ll be awefully pissed if a friend or other contact is the source of ads I recieve! Still not a value-add unless the friend somehow has the ability to control the ads that get served and influence what goes to our friends (i.e. some sort recommendation and reputation system). Reading this patent, I don’t think it cuts it at all.
Marking the first anniversary of the 24 hour drinking licence laws, a 'rescue remedy' called Dink has been released.
It is supposed to mitigate the ill-effects of binge-drinking with ingredients that mop up free radicals produced by the liver when it is processing alcohol. It is also cheap and readily available.
It is being marketed to "people who like to get merry". Presumably because they feel it is unwise to market it to people who like to get smashed out of their skulls every Friday night and throw up partially digested burgers on street corners. I think we know who it is actually aimed at.
I must admit that my first thought was "great idea", sounds so useful. But while I'm no Catholic I do think the pain of hang-overs is justly deserved and should reflect any excess. The sparkle generated by a few drinks with friends too easily degenerates into boorishness and incapacity beyond a certain point. There are very few elegant drunks.
And aren't we supposed to be cutting down binge drinking, as a society? We need a cultural shift that comes collectively - social evolution if you like, of the kind we've seen with smoking, drink driving and wearing seat belts.
Most Friday-nighters, though by no means all, are young people with their whole lives ahead of them and of course there is a natural protective urge to want them to stay healthy. The price that many of them pay for their excesses can be heart-breaking. Blaming them as being responsible for their own actions is ridiculous if the message they absorb is that getting really drunk and doing stupid things is clever and/or funny.
And now we are giving them the tools to avoid hangovers. I like drinking and sometimes I drink more than I should, but I also know that my body hates it when I do. It's a natural defense mechanism to show us our limits and should not be overlooked as a preventative.
If we no longer have any medical consequences we will push our bodies over the limit as a matter of course. But often the real trauma of binge drinking is the wider physical and emotional damage caused by violence, bravado, promiscuity or recklessness . Can we develop a pill for that too?
This is the kind of cross diversification I can relate to! Kerin O'Keefe (decanter.com) writes:
Italian coffee giant Illy has just acquired the 90ha Mastrojanni estate? in the Montalcino hamlet of Castelnuovo dell'Abate.
Founded in 1975 by Gabriele and Antonio Mastrojanni, the estate has 24 ha under vine and an overall production of 80,000 bottles a year.
Until now Mastrojanni has been a family-owned firm?, and is known for its classic Brunellos, particularly its single vineyard? Brunello, Schiena d'Asino.
Managing Director and winemaker? Andrea Machetti, who is to remain in charge of day-to-day operations under Illy, has been with Mastrojanni since 1992.
'The Illy family members obviously love wine and are known for their good taste?. Though they will make some investments in the business, the house style? won't change and we will continue to focus on making outstanding Brunello from Sangiovese,' Machetti told decanter.com.
The Illy family, based in Trieste, which bought controlling shares in chocolate? company Domori in 2006 as well as in French tea firm Dammann Frères in 2007, is not new to the wine business.
Francesco Illy, one of the four grandchildren of the firm's founder, already owns a young estate in Montalcino, Podere Le Ripi. Riccardo Illy, president of the holding group said, 'Everyone in my family has a passion for wine, and with this acquisition, we have realised one of our dreams.'
Note to self: Never, under any circumstances, fly cross country in the winter time using Chicago's O'Hare aerostop as your connecting hub. As good as the flight times look on paper, keep in mind, they are pure fantasy. That sweet...
Note to self: Never, under any circumstances, fly cross country in the winter time using Chicago's O'Hare aerostop as your connecting hub. As good as the flight times look on paper, keep in mind, they are pure fantasy. That sweet 45 minute layover from SLC? How's about 4.5 12 hours!? And that snappy 1 hour layover from Ottawa back to SLC? Try 3 hours. Oy veh. I need a drink. And speaking of drinks, can I interest you in a Chiroubles?
G. DuBoeuf Chiroubles 2005 ($10) - Had this wine originated from a more 'serious' French wine region, chances are it would be selling at 3-4 times the asking price. However, seeing as it comes from the immensely under-appreciated region of Beaujolais, you can grab it for ten damn dollars. Chiroubles is one of 10 Beaujolais Crus (i.e. premier growing sites). I might not describe this wine as, "exploding from the glass like a massive bouquet of violets," as Parker-proxy Pierre Rovani does. I would however describe it as an ultrasexy rendition of the Gamay grape - with scents of fresh blueberry and violet-blossom. In the mouth, DuB.'s Chiroubles does it nice and smooth with silky tannins and simple cherry-blueberry flavors. Snatch this wine up forthwith and sip it with a plate of bistro frites.
OK, so there’s alot of hub-bub about that the Wine Spectator expose that happened by blogger Robin Goldstein. And first let me say a couple things. Bloggers are extraordinarily important to the world and this is just the latest example of some good citizen journalism. Bravo to Robin for the work on setting up this sting. Nice, ethical, and well executed.
As a marketing professional for a decade and a half I’ll say this though - what did you think the award was? Wine Spectator is a “for profit” private entity that has what, 100 employees? I’ve dealt with many many awards for the rediculous number of products and companies I’ve launched and I’ll tell you this, whenever there is a for-profit entity involved then you’re going to pay-to-play. And if you pay-to-play then you’re probably getting an award! There are several technology related firms that have pay for entry, then I win the award, then they call me back and pitch me Ad space, and then tell me to be involved in the award ceremony I have the great opportunity to present my product/company at a high profile industry show…for yet another fee.
update: On side note for the history books. In the late 1990s, what I call “Bubble Days” of tech, pay-to-play got ridiculous. There were analyst firms that would take EQUITY in a startup and then write a positive report. Subsequently, these firms would go public and thanks to the Tech Bubble some people got very rich for their “award” or “positive outlook”…nuts…
This Wine Spectator debacle is nothing new or unexpected. They’re leveraging their brand, which has the power today to make a $20 wine into a $100 wine overnight, to make more money. What is unexpected is the fact that they were complete IDIOTS about it and obviously do zero vetting not a very thorough job vetting applicants. Dumb dumb dumb. But I’m not surprised the award is the way it is. Not at all actually. Maybe thats part of the marketer’s secret code or something but thats how these things go. If this didn’t happen (the dumb non-vetting move being exposed), who wouldn’t pay $250 for this “Excellence” award, hence “profit” opportunity. Look, even now, if you have a real restaurant whats to stop you from fudging the wine list? The sting was a totally fake place, but what stops you from doing this again? Pay-to-play, thats how it works. Its a revenue generator for the company, thats all.
Now, I do want to point out something in stark contrast. The “American Wine Blogger Awards“. Whenever they come around everyone gets in Tom Wark’s grill about “who are you to judge me” and “what makes you think this award is valid at all”, and so on. I mean he gets HEAVY criticism. Well guess what - its decided on by people submitting nominations, then the finalists are chosen by a panel and voted on by the people again. Oh yeah, and it FREE. In fact, when I offered to sponsor the AWBAs Tom turned that down. So even though its not perfect I view it kind of like how I view the American Democracy - its not perfect and sometimes its not fair (just look at my tax bill every f’in year), but its about the best you’re gonna get!
I have been traveling in the past week with a dining partner who can not drink much. Rather than ordering a whole bottle, which would inevitably require leaving some behind so I could drive back to the hotel safely, I have been choosing several different wines by the glass over the course of the meals.
A couple months back I noticed that I was getting close to 3,000 tweets on Twitter, the popular micro-blogging-messaging service. It seemed like a good idea at the time to strive to get to this milestone at the beginning of September but also strive to increase my followers on Twitter to match my 3,000 Tweets. After all, Gary Vaynerchuk has over 15,000 followers so how hard could it be to get 3,000?
The answer is nearly impossible.
But it wasn’t for lack of trying. I setup Twitterfeed to retweet my Google Reader shared items and I also shared some wine news from Decanter magazine. I participated in the Twitter discussion of wine but didn’t go out of my way to create tweets for the sake of reaching my goals. I could have probably marginally improved my follower count by running a contest or two but I don’t think it would have made a signfianct difference in the final results.
So this blog post will be my 3,000th tweet — about a month behind my original schedule — but my follower count only modestly increased to 592 (+130 since my challenge began). This tells me a few things. First, there are a limited number of people now on Twitter interested in talking about wine. Gary has certainly crossed over into the mainstream and become an internet celebrity but it’s not because of his discussion of wine but how he uses Twitter to connect with his audience (which is several times larger than the Winecast audience). Second, the Wine Twitter group hangs as a fairly small pack and most of us are wine or winery bloggers. I think this might be another barrier for others to join the discussion.
So I’ve decided to open up the way I follow others on Twitter to include fans as well as those tweeting mostly about wine. I started out doing this to keep my Winecast feed easier to scan and I was also republishing the tweets here (later turned off due to technical issues). But I followed everyone back on my personal Twitter account to sort of abide by the norms of the service. This change will not raise my follower count but it will open up some interesting ways to use the service to connect with readers and listeners.
I’m hoping this change will encourage people to ask me more questions and ultimately lead to increasing my overall reach… and I’ll get some contests going, as well. Let’s see where I’m at on New Years Day with this new approach.
Chateau Petrogasm, I LOVE you. I want to pop several corks with you, and find myself in a compromising position in the morning. Yes, I’d even do the walk of shame for you, Chateau Petrogasm. My butt is firmly planted on the bandwagon. I’ll be your largest sycophantic follower. What in the heck is Chateau [...]
I wanted to let you all know that my Pinot Gris website (PinotGris.Biz) is up for sale. It is full of great, original wine content written by me. It also currently ranks highly with the major search engines:
#3 overall on Yahoo for Pinot Gris (search) #4 overall on MSN for Pinot Gris (search) Page Rank = 1 (Google)
I am asking $250 for the site, perhaps less to someone who just wanted the domain name. If I don't sell right away, I will continue to promote it.
Prince Edward County (PEC), the most-talked about new wine region in Ontario, may be scoffed at as being too intemperate for vines to survive there, but wineries like Norm Hardie, the Grange, Rosehall Run and Long Dog are changing the...
Best Deal Magazines is currently offering "The Complete Idiot's Guide to Wine" as a downloadable version for free. The guide is currently off of print in bound form, but is loaded with good advice on how to select, taste, and collect wine. Although aimed at the beginning wine lover, there's sure to be something of interest to the experienced sipper also.
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Continuing our coverage of the 2008 Hospice du Rhône, we had some burning questions and we wanted some answers. What do today’s winemakers, producers, importers, and attendees think of: High alcohol wines? Your favorite: French vs. American wines? What’s your favorite amongst the 22 Rhone varietals?
We hopped in the car with some friends yesterday and went on a little day trip to Chicago to take in WIRED magazine?s 2008 NextFest , an annual exhibition of emerging technologies.
While not nearly as grand in scale as the 2005 event on Navy Pier, this year?s show in Millennium Park still packs a lot of wow factor in its exhibits ? and admission is free. We were greeted outside the tent by a whimsical, grass-clipping electronic sheep (which later had to be corralled inside after a light rain began to fall). Once inside, there were exhibits relating to about every aspect of modern life, including clothing, art, design, health, transportation, communication, entertainment and the environment.
Toyota, which along with Xerox and Citi is one of this year?s major sponsors, brought along a range of transportation exercises ranging from personal vehicles (imagine a luxurious Segway) to its plug-in Prius, a pre-production model that is currently undergoing real-world shakedown tests. Toyota also is showing its 1X concept vehicle , a lightweight (980 lbs.), fuel-sipping
Tecnorati
reduce the risk of lung cancer in men, particularly in smokers, according to research published in the October issue of Cancer Epidemiology, Biomarkers & Prevention.
So this blog post will be my 3,000th tweet — about a month behind my original schedule — but my follower count only modestly increased to 592 (+130 since my challenge began). This tells me a few things. First, there are a limited number of people now on Twitter interested in talking about wine. Gary has certainly crossed over into the mainstream and become an internet celebrity but it’s not because of his discussion of wine but how he uses Twitter to connect with his audience (which is several times larger than the Winecast audience). Second, the Wine Twitter group hangs as a fairly small pack and most of us are wine or winery bloggers. I think this might be another barrier for others to join the discussion.
We hopped in the car with some friends yesterday and went on a little day trip to Chicago to take in