TagCloud:
Wine Ebooks:
| | The Complete Grape Growers Guide. |  | | A Complete Guide For Growing Grapes. Converts Very Well At A Reasonable Price! Growing Grapes And Making Wine Is A Very Popular Topic Right Now.
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| | Fool-Proof Wine Values. | | | Learn How To Easily Find Wines Of $50 Quality For $10 Or Less. Impress Friends With Your Expanded Wine Knowledge. Eliminate Your Dependence On Wine Salespeople. And Take The Hassle Out Of Buying Wine.
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| | Making Wine From Home. | | | A Fun And Very Informative Book On Home Wine Making. The De Facto Standard For All Home Wine Enthusiasts With Recipes, Advice And Tricks.
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Blogs & Sites:
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[11/17/2008, 06:10]
Monday Rerun 12: Devilry in Tuscany | | | Was this my first chef d'oeuvre? Not sure. But it was my most prescient, there's no question. See, this is what I did: I looked, I listened, I drew my own conclusions. Mark you, I'd never been to Montalcino, but Italy is really the same all over, no matter what they like to believe up north. Here's what I want to know. If little ole me could figure out what was going on in Brunellolandia,... | | | |
[11/20/2008, 05:00]
Le Vieux Donjon Châteauneuf-du-Pape 2006 $64 (Wine Spectator) | | | Slightly firm, with juniper, sage and sandalwood hints framing dark plum, currant, coffee and mineral notes. The grippy finish has a cedar note in the background, with hints of black tea and tar. A gutsy style, with fresh acidity in reserve. Best from 2009 through 2028. 4,330 cases made. | | | |
[10/09/2008, 03:47]
WBW 50: Which wine, which wilderness? | | Wine Blogging Wednesday rolls around again with a theme from Russ, the Wine Hiker, of “Which wine, which wilderness.” Sounds pretty straightforward… which wine would you bring on a hike near where you live. The only problem is, I don’t hike. It’s not that I don’t like hiking, I do, but rarely get on the trail these days here in Minnesota. I like walking and it is my exercise of choice but it’s usually done in my suburban neighborhood or around one of the many lakes in the Twin Cities. Rarely have I ventured up north to where the real action is here in the land of 10,000 lakes. But this theme not only got me to think about where I might hike but also which wine I might take on the journey. Since I’m one to pack lightly, I chose a wine I could enjoy without a corkscrew. That left every wine made here in Minnesota behind but there were several choices left on the shelf. I also assumed I would bring simple water glasses or metal cups and not the usual Riedel stems on my hike so the choice should be something hearty. This got me thinking of the wines of Italy which are often consumed in humble glassware. Alas, I was not able to find a wine in screwcap or other non-corkscrew closure from Italy but my friends in California did not disappoint.  Since part of the task was to match this wine with a hike, I consulted Google to select one of the top 10 hikes in the country right in my backyard, the Superior Hiking Trail. This trail covers over 200 miles from Two Harbors, MN — near Duluth — to the Canadian border. The north shore of Lake Superior is some of the most beautiful country you are likely to see and this time of year it’s awesome due to our long Indian summer and fall colors. At some point, I will make this hike and might just bring along the wine I picked up for the journey, Hey Mambo.
This is one of those “marketing wines” from Don Sebastiani and Sons which I’ve been meaning to try anyway. Great label, interesting premise and the Zork closure all for $12.99. I was also intrigued by the blend of Barbera, Zinfandel, Syrah, Petite Sirah, Carignane and Alicante Bouschet which I thought would be a good choice for my water glass/cup scenario. So I was looking forward to what might be in the glass tonight. Tasting Notes: The Other Guys, “Hey Mambo”, Sultry Red 2006 ($13) - Dark purple in color with aromas of blackberry, cranberry, fennel and sage. Bright and juicy in the mouth with blackberry, red cherry, bell pepper and vanilla finishing with moderate tannins. An interesting and satisfying blend in an nice package. 13.5% ABV
Zork closure
Rating: 3.5 out of 5 stars Buy this wine online Thanks to Russ for a great theme this time… It will be good to see him again at the upcoming Wine Blogger Conference later this month. Look for the next theme to be announced soon. 
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[10/08/2008, 19:58]
Still alive and kicking? | |  Image by Thomas Hawk via Flickr As a fugitive of the cubicle nation I’ve learned a few interesting things. Some about myself and some about actually jumping ship and really trying to get things going. In fact, I don’t have much time today but this blog is an important part of my life and I don’t want it to go dark for too long. So its about three months since I was officially “jumped” and the main thing I’ve learned is this - have your shit together, ducks in a row, and get ready because having little visibility into where the money is going to come from is a scary thing. Don’t let all these entrepreneurs tell you “oh yeah, just do it; shit or get off the pot; blah blah blah”. All crap. There is NOTHING impulsive about jumping ship and going it alone. If you’re part of the cubicle nation you’ve most likely gotten extremely good at your job and that gives you confidence to “give it a try”. Recognize this - while you may be a genius in your field, you do NOT know everything you should to go it alone. Go into it with your eyes open and allow yourself to “know what you don’t know”. Business development, marketing, networking, tech services, administrative assistant, bookkeeper, customer support, legal secretary, etc… Its not that you CAN’T do all this stuff, but just know that you’ll need to plan some time where you don’t have money (or assume you don’t) figure out how you’ll pull that off - assuming no income - and then when you’re OK with that you can go for it. Because what will happen is things will take longer then you think and you need to make sure you’re not rushed into bad decisions for your business just because of the uneasy feeling that “no visibility” gives you. In fact, you want to figure out everything I mentioned in the previous paragraph as a way to give yourself visibility into your business and the more visibility you have the better you’ll feel about the jump. Next - you can’t get away from politics. Now granted, there are no office politics unless you want to count arguments over why the dogs haven’t been walked in a week and the potential of withholding of certain marital obligations as politics. But the politics that I’m talking about are around meeting new people, making a name for yourself, and building your business. I’m not big on politics and generally as a consultant, even early in building the business, I tell it like it is, turn down business that while I’m perfectly capable of doing the work, it doesn’t add to my “portfolio” if you will. Its a tricky thing breaking into new markets and its clear that there are “circles” everywhere you go. I’ve always known that and I’ve been ready for it. But its more important to understand that going into it then I would’ve thought before making the leap. So I think its important to communicate that out - You are not getting away from politics by escaping from the cubicle nation; you are just dealing with a different type of politics. So “how to gain friends and influence people” is still an important skill!! OK, I have to run but I think I’ll be doing more and more around communicating my Cubicle Nation Fugitive experiences as they seem to be coming fast and furious and they are actually interesting as I learn from this. Cheers!  | | | |
[02/19/2008, 11:26]
Decanter Magazine - March 2008 | | The latest edition of Decanter (March) came out this week, and several articles caught my eye. The first was entitled Start Your Own Wine Cellar. As I’m often torn between buying bottles to drink and those I think I may like to keep for a special occasion, I was drawn to the profiles of the 3 different types of people for whom Decanter made recommendations. There was the couple who did not know much about wine, but wanted to learn and had £500 to get them going. At the other extreme was the couple who already drank a lot of good Bordeaux and had £5000 to spend. I found myself drawn to the example in the middle, someone who knows her grape varieties, but would not describe herself as a connoisseur. Decanter put together an interesting cellar at a cost of £1000 for her.  The one question I was left pondering with the suggestions was the distinction between wines for drinking 2008-2010+ and for 2010-2018. Why do a couple of decent Italian reds from 2004 fit in the first category, but a Portuguese 2005 and a Spanish 2003 fit in the second? I know it’s down to how it is made and matured, but how are you expected to know that for the slightly more unusual wines? Labels don’t always given enough information and certainly very few give how long to keep the wine for.
I always peruse the Wines of the Month to see what recommendations I can pick up. These wines are available from stockists in the UK so I feel sorry for foreign readers who may be unable to source them. However I’m always a bit frustrated to read other reviews elsewhere in the magazine and see the dreaded ?N/A? next to them. Although I figure what’s the point in reviewing them if they aren’t available in the UK I have to keep reminding myself how international Decanter is. In this month’s issue 4 of the 9 letters are from non UK readers. I am sure this helps the editorial team keep an international focus which is good for all us readers. The panel tastings this month are both French, 2005 St Emilions and 2005 cru bourgeois. I was stunned to see a great value 2005 cru bourgeois at £7.35. I must seek it out. Next month’s edition features Italy and is out, according to the ad in the magazine, on February 6. Oops ? I think they forgot to change the date from last month’s edition as I’m sure they mean March 6th! | | | |
[11/01/2006, 19:00]
Mark it on the calendar | | Hmm. I wonder if anyone even bothers to stop by any more, even if it's just to note my conspicuous absence.
Lots going on, folks.
Thanks to all who wished the Chef and me well last month on the anniversary of our wedding.
On a similar note, best wishes to Scott and Jill on their nuptials last weekend. Such a beautiful party.
And, of course, there's the wine goings on. Much to do here in Northeast Ohio, especially this weekend. If you felt let down by the Tribe's oh-so-typical performance this year, you can return to Jacobs Field in Cleveland this weekend, Nov. 2-4, for a much happier occasion. It's the Heinen's/WVIZ World Series of Wine , a perennial joy for wine novices and aficionados alike. It really doesn't get much better than the grand tastings ($70-$75 a person; purchase tickets in advance). More than 400 wines, 100-plus producers, stellar munchies, unparalleled people watching. You'll find lots of opportunities to speak with winery and distributor representatives to get the real dirt on what you're tasting.
It's hard not to over imbibe with so many wines to try, so take a cab or a limo or book a hotel room. Some downtown Cleveland hotels are offering packages specifically for the occasion.
This is easily the biggest wine event of the year for Northeast Ohio. Oh, and it benefits public broadcasting, as if you needed another reason to go. | | | |
[11/03/2008, 14:30]
Deliciously Different Ribolla Gialla | |  Ribolla Gialla is one of those varieties that most people have never heard of, never mind tasted.
It's been grown in the Friuli region of Italy since the 13th century, and experts believe that it is related to the red wine grape Schioppettino. Ribolla Gialla isn't grown in very many places in Europe, and it's grown in even fewer places here in the US.
You can count the US vineyards where Ribolla Gialla is planted on the index finger of one hand. Only one vineyard grows Ribolla Gialla and it's Vare Vineyards in the Napa Valley. George and Elsa Vare fell in love with Northern Italian and Slovenian grapes and wine and decided to dedicate their winemaking efforts to seeing how the varieties would fare over on this side of the world. In addition to Ribolla Gialla the Vares grow Pinot Blanc, Pinot Grigio, Tocai Friulano, and Sauvignon Blanc. They produce limited quantities of wine from small yields, and bottle it exclusively in 500ml and 1.5L bottles. And the wine is good--good enough that the famous French Laundry bought nearly all of their 2004 vintage for sale in the restaurant.
The 2005 Ribolla Gialla is sold out at the winery--but you can still get your hands on some of it if you are interested in trying it from Wine Q. (sample; $24.99/500ml, WineQ) This good QPR wine was deliciously different. When it was cold from the fridge I could have sworn it was very fresh Fino Sherry because of its dry nutty and citrus aromas and flavors. As it warmed up in the glass, however, the wine became heavier in the mouth, more acidic, and full of lemon oil aromas and flavors. There was a sensation of creaminess as well, which made it reminiscent of tangy lemon curd. This wine is made for shellfish and fish dishes, although it would also be a great match for appetizers or tapas.
Don't be afraid to try a new variety if you get the chance. You could be in for a deliciously different surprise.
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[04/23/2007, 07:12]
La Paulee, Part Two | | | It was time for the main event, and there must have been four or five hundred giddy people gathered in downtown Manhattan. One or two of dozens of Burgundy’s elite winemakers sat at each table in anticipation of this Bacchanalian orgy. The long, army-style lunch room seating had to have about forty people per table, [...] | | | |
[11/19/2006, 07:26]
What You Should Know Before Buying a Wine Rack | | For some people, the storage and acquisition of wine is more than just a hobby, it is an art.
Wine connoisseurs all know that the proper storage of wine is important to its final flavor. Once it is already bottled, wine will still mature and gain body and flavor. Proper care should be taken when handling wine, or else its potential for greatness will go to waste. To keep their wine well preserved, the discriminating connoisseur will choose a proper wine rack.
How to Buy a Wine Rack
The Build
Wine racks can be made of so many different materials and styles. You should consider which material and style fits your need and preference. You could have wood, glass, alloy, or metal racks. Some people try to choose materials that match their living rooms. There are a variety of styles of wine racks, find one that if convenient for you. The popular styles include counter top racks, diamond bins, cabinets and others.
The Essential Elements
A good wine rack will ensure that the following elements are strictly controlled. Light, humidity, temperature, stability. If you want to keep your wine well preserved and ready for ambush party, you need to make sure they are not exposed to light, moisture, extreme temperatures and shaking or vibration.
Cabinet wine racks are good at keeping wine bottles safe. They can emulate the conditions at a wine cellar best. These condition include moderate humidity, cool temperatures, and little light
We try to control the humidity so we can avoid getting the wine cork from accumulating moisture. This will lessen the chances that the wine will get contaminated or oxidized.
Keeping the correct humidity or appropriately moist environment will keep the wine cork damp, reducing the chances of contamination and/or oxidization. Warm conditions will accelerate wine aging. You have to keep this in mind when you consider which wine rack to choose.
Things to Remember
Don’t place wine cellars above or near refrigerators. Refrigerators generate heat and this heat could ruin you wine collection. Buying and installing a good wine rack would be useless if that happened.
Your rack has to be smooth enough that when the wine bottles are put and taken, they will not get scratched and damaged. Bottles and labels are also important parts of the overall value of wine.
A wine cellar is great but not necessary to store your wine in the correct environment. But since not everyone can afford a wine cellar or has space enough for one, you could opt for a wine rack instead. Wine racks function a lot like wine cellars, but they are smaller and are more accessible. They are also a lot cheaper and easier to install.
Believe it or not, ultraviolet light can affect and ruin wine. That’s the reason wine cellars are so dark and that’s why you have to keep your wine in a dark safe place. When you store your wine bottles, make sure they are stored sideways; this ensures that the wine is always in contact with the cork to keep it moist.
Once again we cannot express how important it is to maintain the right conditions for your wine to mature nicely. Your wine rack system has to maintain the right amount of humidity and temperature to keep your collection going. Bear in mind that wine is something you keep for a long time. Keep your wine racks pumping a temperature range of 55-60° F. Also make sure the humidity is in the 50% to 75% range. Adjust these settings according to the needs of your wine.
Start Planning for Your Wine Rack Now!
Well, now you have pretty much gotten everything in order. When a party comes crashing through, you can whip out the grade A wine and celebrate to your hearts content. Pour out the good times to the tune of the compliments and admiration your friends will throw your way all because of your fine wine rack.
About the author:
For more great wine rack info and advice check out: http://www.rack-hq.com
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[06/04/2008, 13:47]
1995 Bordeaux and more at Azuma | | A superb recent dinner at Azuma. The food was some of the very best that I’ve had anywhere in Sydney and I would highly recommend trying it if possible. -Pacific Oysters with Ponzu dressing
-Prawn Tempura served with curry salt
1982 Perrier Jouet Belle Epoque
Light straw gold colour belies the age of this wine. The nose showed aromas of citrus, honey, vanilla and nuts. The palate is fresh, with remarkable vibrancy and acidity. The depth and the length were both outstanding. Superb - looked after bottles will probably get better over the next 6-7 years as well!
95/100 1996 Philipponnat Clos des Goisses
Doughy, citrus, talc, raspberry and with some time in the glass some light nutty characters. The palate is undoubtedly powerful, with a rich and creamy mouthfeel. Great length. As it had time to breath in the glass it unwound and just got better and better. Bursting with potential, I was glad to try this young and I hope I have another encounter with it when it has aged.
94/100 - Azuma Style Tuna Carpaccio
- Grilled Lobster with tartar sauce 2000 William Fevre Chablis Les Preuses
Delightful nose of flowers, minerals, honey and a touch of vanilla. The palate has great structure and balance, with fine acidity along its length leading into a long finish. One of the best Chablis I have tried this year, this will get better and I think be close to peaking over the next 5 years.
93/100 2001 Leflaive Chevalier Montrachet
Gunflint, florals, chalk and some light oak on the nose. Bold palate with massive intensity and depth of fruit that is tamed by an excellent line of acidity. Well textured and superbly long. Very primary at this stage, I would like to see another bottle in 10 years time.
93/100 - Grilled Chicken Fillet marinated in garlic miso
- Grilled Chicken Balls served on skewers
- Twice Cooked Duck Breast with teriyaki sauce and yuzu citrus pepper 1990 Rousseau Chambertin Clos de Beze
Concentrated and deeply coloured, the nose is expressive and had aromas of redberries, earth, black cherry and dark chocolate. The palate was more refined than I thought it would be based on the nose, it showed some intense fruit but also a lot of class and structure. Beautiful length and quite delicious to drink. Set to improve over the next 5+ years.
94/100 1990 Mommessin Clos de Tart
This showed strawberry, cherry, earth and some red floral characters on the nose. The palate is pleasant except for some tannins poking through abruptly on the finish. Based on this bottle, close to its peak. Still a very good wine and I was happy to experience it.
90/100 2000 Leroy Romanee St Vivant
Densely coloured. Earthy, spice and black pepper. Brilliance is evident on the palate - textured and layered, there is plenty of complexity here even though the wine is young. Long and balanced, this was delicious now but also has a bright future.
95/100 - Kakuni ? Braised Bangalow Sweet Pork Belly
- Wagyu Beef Sirloin Steak served with garlic soy sauce 1995 Ausone
Chocolate, cedar, blackberry, minerals and cassis aromas. Rich, deep fruit on the palate. Great balance and the components seem well integrated even at this early stage. Has the structure and depth to improve for the next 15+ years at least.
93/100 1995 Cheval Blanc
Seductive nose of musk, cinnamon, red berries and cherry. Silky on the palate, with good complexity and weight. Impressive balance and length. Despite its alluring nature now while young, it does have very good structure and will improve over the next 10 years.
94/100 1995 Lafite Dark purple in colour. Cassis, pencil shavings, chocolate and smoke on the nose. Powerful palate with incredible quality fruit. Balanced, with nothing out of place. Outstanding persistence. This is a brilliant wine, with the potential over the next 20 years to develop into something very special.
96/100 1995 Petrus
Powerful blueberry, cedar, tobacco, liquorice and coffee bean aromas comprise the nose. The palate is bold, rich, deep, intense and yet also balanced - with each component in proportion to the other. Layers of flavour and complexity. A great experience. Will improve over the next 15+ years.
95/100
- Vanilla Crean Brulee
- Green Tea Ice Cream
- Japanese Kyoho Grapes
2001 La Tour Blanche
Tropical fruit, ginger, botrytis and citrus peel on the nose. Balanced palate with medium sweetness and lovely crisp acidity. Good length, drinking really well at this young stage. This should develop very well for those that can resist it over the next 15+ years.
92/100 | | | |
[03/11/2008, 16:37]
Spanish Garnacha: A Steal of a Deal | | I keep bumping into the guy. First in the Bordeaux section, a couple of minutes later we?re both cruising through the Sauvignon Blancs of New Zealand. I head for Piedmont, and there he is ? again. We smile at each other over Cognac, one of those ?okay, this is either too weird or too funny? sort of smiles. But it?s not till we simultaneously hit Spain that we actually strike up a conversation.
Clearly, this man has a fairly upscale taste in wines. Not that I was actually checking out his purchases? much. I guess I just ?happened? to notice some of the bottles. Since he obviously likes all the same wine regions Frank and I do, I wanted to see if he chose anything we hadn?t tried. Not much under $40 will find its way to his table. So when I see him piling bottles of $9.95 Castillo de Monseran Garnacha from Spain into the now groaning basket, I can?t help myself ? I have to ask.
?One of the best deals going,? he tells me. Then he actually winks at me ? it?s a cute wink too. ?Just don?t tell too many people about it ? all the more for us.? A good natured laugh and he?s gone. What the heck, at the price, if it?s awful, I figure it will pour down the drain more easily than some of the pricier stuff that?s been know to suffer the same fate. I snag a bottle.
A couple of days later I?ve got a spicy chicken stir fry on the go, a quiet evening with just my book ahead, and uh-oh ? no Riesling to go with dinner. In fact, there?s nothing that seems to go with the food. I manage to catch Frank just before he goes into his meeting. ?Am I absolutely crazy or do you think the Garnacha might work??
Initially Frank?s not impressed, but after some deliberation, we decide it will probably be a more or less acceptable though not stellar pairing. With 12.5% alcohol, it?s at least not going to totally burn out the taste buds when it hits the chili spices on the chicken. I cross my fingers, open the bottle, and hope for the best. The kitchen sink is within arms reach.
The initial nose is surprising. Exotic spices ? cloves, allspice, cinnamon. There?s a whisper of anise and leather too, kind of like John Wayne strolling through the kitchen chewing on a licorice Twist. Later coffee and cocoa appear introducing a not unpleasant grittiness like riding through the desert.
 And it worked with the chicken too ? as expected, not stellar, but not half bad. There was a complementary nature to the spices and just enough of fruitiness in the meat?s marinade to work with the wine. Alas, Tenderland Meats on Granville Island where I buy it aren?t parting with the secrets of all the seasonings they use, but they did confirm there?s allspice, cilantro, and sweet green chili peppers. I?m betting there might be a hint of papaya in there somewhere too.
Hopefully, one day I?ll run into the gentleman with the cute wink. I?d like to tell him he was right, this wine is a steal of a deal. And I wonder if he knows it also goes fabulously well with the chocolate Hedgehog from Purdy?s Chocolates that I had after dinner ? that pairing is almost stellar. Sorry, Frank, I guess it slipped my mind to tell you about the Hedgehog.
The Wine: Castillo de Monseran Garnacha 2006 ($9.95) - if you find their website, please let us know because we couldn't
The Food: Chicken Chili Stir Fry from Tenderland Meats
The Chocolate: Hedgehogs from Purdy?s Chocolates
The Scoop: One of the best under $10 values going | | | |
[05/06/2006, 05:55]
| | GREAT GOLD MEDAL FOR CHILEAN WINES.
In order to reaffirm its prestige, Chile gained 9 Great Gold Medal by its wines. These distinctions were gained in the "Concours Mondial de  Bruxelles" finalized in Lisbon the 23 of April.
These great prizes corresponded all to wines of the Carmenere variety. The Carmenere has its sanctuary in Chile indeed. An historical event: in the middle of century XIX the phylloxera attacked the Old World and she destroyed the vineyards. An agriculturist came to Chile from France and helped to develop the Carmenere. That man of Bachelet last name also turned out to be the first ancestor in Chile of Michelle Bachelet, president of the country today . Now, by the excellence of his carmenere, received Great Gold Medal: Aresti Chile Wine (Valley of Curico), two for Casa Silva Ltda. (Valley of Colchagua), Siegel S.A. (Valley of Colchagua), Misiones de Rengo (Valley of Rapel), Santa Helena S.A. (Valley of Colchagua), Casa Tamaya S.A. (Valley of Limari), Ventisquero (Valley of Maipo) and Viu Manent (Valley of Colchagua).
We present here the detail of some of these good wines.
 ARESTI RESERVA CARMENERE 2004 - ARESTI CHILE WINE LTDA. (Curico Valley) - Great Gold Medal
Deep colour. In nose opened fragances are outlined of spice as cinnamon, vanilla and cocoa as well as fragances of fruits of berry and cassis. Highlighting the fruit for on the fragances of wood. It fills well the mouth with a sweet touch proving to be balanced with good persistence. More information in the web.
 SELECCION CARMENERE - SANTA HELENA S.A. (Colchagua Valley) - Great Gold Medal
Deep ruby red in colour. On the nose, ripe red fruit aromas combine with spice and chocolate notes. Strong volume and structure. On the palate , with sweet tannins, red fruits aromas combine with spice and vanilla notes. Good final persistence. More information in the web.
 MISIONES DE RENGO RESERVA CARMENERE - MISIONES DE RENGO S.A. (Rapel Valley) - Great Gold Medal
Deep colour. Intense, with notes of the spice, as the black pepper and the cinnamon. We find also black fruit as the plum accompanied of exquisite aromas of black chocolate and coffee. Young, soft, fresh wine. Mature and long tannins. Notes of spice interlace harmoniously with notes of smoke and candy. End agreeable and pleasant taste. More information in the web.
All the awarded chilean wines
All the awarded argentine wines
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[11/06/2008, 20:39]
Global Economic Crisis and Spanish Wine, Portugal Pay Attention | |  I received today a press release that I want to discuss with the caveat that you please provide feedback and thoughts in the comments.
FEV, The Spanish Wine Federation, is a private group dedicated to tracking, promoting and defending the image of Spanish wine both nationally and abroad. In Spanish, they emailed me a decent newsletter full of information on Spanish wine sales and conferences which they host to discuss issues relevant to the industry. In today’s press release from the FEV: “Márgenes y Estrategias en la Industria del Vino” - Las empresas del vino analizan en Madrid los efectos de la crisis en el sector “Margins and Strategies in the Wine Industry” - Wine Businesses analyze in Madrid, the effects of the economic Crisis on the Wine Industry
The “crisis”, as it is called in Spain, refers to the downturn in world markets that we are all surely aware of. However, it is far beyond a crisis here in Spain, and getting worse. High unemployment, expensive housing and immigration issues are all starting to take a toll on the Spanish economy. So far, we have not seen this become a huge issue within the wine industry, but it will eventually, so any preemptive talk is welcome in my opinion. To the release: It states that 150 businesses in the wine sector helped support a study at the international level, focused on both the competitiveness of the Spanish wine sector and the current key markets for wine sales. They first took a look at a new report presented by Rabobank on the need for wineries to balance profitability and investment to ensure a healthy future. I believe you can find information on the report here, though there is no link to which report mentioned. Through this analysis, they came up a with several factors which they felt were fundamental to the future success of European wineries, but more importantly, zeroed in on the Spanish market and singled out the following: - that Spain has huge stocks of wine - Ever been to a Rioja or Cava house?
- a long return time on investments (one of the highest in the study) - Can you say Gran Reserva aging in my cellar?
- and a large investment in fixed assests - Maybe they mean stupidly big hotels?
The report then went on to say that Spain, above all else, needs to focus on brand building, while at the same time, maintaining sales growth. And as a result of a lack effort during boom times to both build strong brands and consolidating overall brands, wineries are now left in the position of having to do it now, during a “crisis”. Finally they looked at both the North American and UK markets as potential areas to exploit. With respect to North America, they pointed out the need for distribution, selling wines at a good price and a nice range of products, which are all good points. But with respect to the UK, they were focused on restaurants and the food sector as a whole; which could be considered strategic, with the art of cooking currently enjoying a renaissance and restaurants continually improving their offerings. The Gastro pub could mean big bucks for the industry! Finishing the newsletter, I was left with 2 images of the event and a conclusion that went something like this: In conclusion, the Spanish wine sector is facing a national and world crisis; which although is complicated, offers great potential to compete for those who are willing to grow with the creation of strong brands and the increase of distribution capabilities.
Ta-da!! Anyone see anything missing? A conference on how to survive the economic slowdown and that brand builiding is ever so important, seems to be missing one very importent word? Anyone see it? Yes, the word is the Internet. According to the Internet World Stats webpage: As of June 30, 2008, 1.463 billion people use the Internet
Now if that number is even off by a billion here or there, it’s definitely a number that should not be ignored. But the report, from what I can see in this release, fails to mention it even once. The US alone shows internet usage at: 248,241,969 individuals which is over 73% of the total North American user base. Seems like a great place to start if you: - want to do some brand building
- don’t have a lot of money to invest
But you could make the argument that those billions of people are only young kids playing World of Warcraft and wasting time, thus not of interest to a Spanish winery. Well, that is until you see this: Direct to consumer wine sales topped 2.8 billion last year in the USA, with the internet seeing a 3% growth. The website, Digital Lifestyles quotes: Investment firm Cowen & Co. put the total sales figure for 2006 slightly higher at 108 billion dollars, predicting that it will hit 225 billion by 2011.
Now granted, this is a figure for all internet sales, but what it shows me is that people are shopping online. And if your shopping online, you most likely are doing a few other things while your at it like researching information and communicating with friends and family; which are all things that could lead to people finding your brand. Why would you NOT be online?
When you look at Europe the users are still impressive albeit not at large. 384,633,765 users were online last year in Europe, which equalled approximately 43% of the population. For the purposes of their focus on the UK market, you’ll see that it’s almost at 70% of the population plugged in. You can even dig a little deeper into this graph and find that there are some countries in Europe with as high as 90+% usage! WOW! Seems like the Internet may be a good strategy for a winery looking to weather the economic crisis. Low start up costs, elbow grease investment, and great brand building all seem to be pluses as to why this might be a topic that should be looked at. But knowing Spain, they’ll wait till it’s too late and then point out the obivious benefits if you had done it. They’ll hold up the two or three wineries who did do it and hail them as pioneering examples, and then explain why their plan worked. Or not. Portugal, you could do it. You could trumph your bigger neighbor, and actually begin the conversation on the web. Talk about Portuguese wine, and spread the news fast. But then again, you wouldn’t want to get your neighbor mad. Better to continue ignoring the web, avoid causing waves, and continue to leave the consumer high and dry when it comes to good information. What do you think? Ryan Opaz Similar Posts: | | | |
[01/10/2008, 00:52]
The "New " Cru | | The Cru has a new home - you can visit it by clicking on the link below:
www.thecru.co.zaI hope you enjoy the new look and feel - cause that's all it is really - the ethos and style of The Cru commentary will remain the same! So from now on I'll see you over at the new site - oh and one more thing - could I ask you to do the following once you get there: - Subscribe to the new Feed
- Change all existing links to The Cru on your sites to www.thecru.co.za
- Bookmark the new site!
Great stuff! Thanks and enjoy everyone - now let me go and find some champagne!! |
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