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Wine Ebooks:
| | The Complete Grape Growers Guide. |  | | A Complete Guide For Growing Grapes. Converts Very Well At A Reasonable Price! Growing Grapes And Making Wine Is A Very Popular Topic Right Now.
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| | Fool-Proof Wine Values. | | | Learn How To Easily Find Wines Of $50 Quality For $10 Or Less. Impress Friends With Your Expanded Wine Knowledge. Eliminate Your Dependence On Wine Salespeople. And Take The Hassle Out Of Buying Wine.
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| | Making Wine From Home. | | | A Fun And Very Informative Book On Home Wine Making. The De Facto Standard For All Home Wine Enthusiasts With Recipes, Advice And Tricks.
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Blogs & Sites:
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[01/23/2008, 11:34]
A Lambrusco for Wine Lovers | |  You cannot have a better match with a plate of salumi than with this wine. Chill it up a little bit, and start your engines. From the Grasparossa grape, I took a bottle over to a chef from Emilia-Romagna the other day. He has known me for years, but has rarely if ever acknowledged my presence in his world. When I handed the bottle to his son to give to him, you?d think I was his long lost cousin. His eyes lit up, he smiled, he liked me. He really, really, liked me. I owe it all to this friendly little Lambrusco.
Served slightly chilled, it is frizzante, and enters with a burst of slightly under-ripe dark cherry notes. Then the fruit kicks in and there, all of a sudden, you have a party on your palate. Note: this wine is bone-dry. Get yourself hooked up with a Lambrusco like this. It takes the snob off the table. It?s subtle and bold, delicate and a romp. It?s a serious wine that laughs at itself. Go get yourself some. In the U.S. it retails for under $20. Lambrusco Grasparossa di Castelvetro from Tenuta Pederzana. | | | |
[11/17/2008, 01:54]
Yes yes, I AM Strappo | | | A bunch of us went to the workshop of the new Sondheim musical drama at the Public Theatre. ("The Roadshow".) Most of our group liked it though they didn't love it. I was rolling my eyes after the first three minutes -- typical Sondheim, blah blah. Some of the actors were terrific but the material struck me as -- what? Archetypal? Is that a nice word for cliche? I'm accused of not loving the theatre... | | | |
[11/10/2008, 17:49]
The Wines of Portugal | | 
Port wines can seem like a challenging subject. There are all sorts of bottlings: vintage date, late-bottled vintage date, Colheitas, single Quintas, and still others know as ruby reserve, crusted, or white — and let?s not forget the various tawny Ports of 10, 20, 30 and 40 years of age. Why are there so many different bottlings, and where does one begin to explore all of these fortified wines? Thankfully, we had the opportunity to talk with Louisa Fry from the Port and Douro Wines Institute, an inter-professional council of growers and producers from this famous Portugese region. Join us as we hear about the origins of Port, what it takes to get a vintage declared, and whether it’s called Port or Porto. We?ll also discuss the amazingly steep terraces of Portugal’s Douro region, and the varieties of grapes that are able to be blended into the final product. Of course, it wouldn’t be complete without hearing about the optimum time to drink Port. For more info on the Wines of Portugal: www.ivdp.pt Sponsor- Gold Medal Wine Club: www.goldmedalwineclub.com Click Below to Play the Show: Download audio file (GR-ENG-USA-2008-11-10.mp3)
| Show #220
(1:02:49min 38MB) | | | |
[10/08/2008, 19:58]
Still alive and kicking? | |  Image by Thomas Hawk via Flickr As a fugitive of the cubicle nation I’ve learned a few interesting things. Some about myself and some about actually jumping ship and really trying to get things going. In fact, I don’t have much time today but this blog is an important part of my life and I don’t want it to go dark for too long. So its about three months since I was officially “jumped” and the main thing I’ve learned is this - have your shit together, ducks in a row, and get ready because having little visibility into where the money is going to come from is a scary thing. Don’t let all these entrepreneurs tell you “oh yeah, just do it; shit or get off the pot; blah blah blah”. All crap. There is NOTHING impulsive about jumping ship and going it alone. If you’re part of the cubicle nation you’ve most likely gotten extremely good at your job and that gives you confidence to “give it a try”. Recognize this - while you may be a genius in your field, you do NOT know everything you should to go it alone. Go into it with your eyes open and allow yourself to “know what you don’t know”. Business development, marketing, networking, tech services, administrative assistant, bookkeeper, customer support, legal secretary, etc… Its not that you CAN’T do all this stuff, but just know that you’ll need to plan some time where you don’t have money (or assume you don’t) figure out how you’ll pull that off - assuming no income - and then when you’re OK with that you can go for it. Because what will happen is things will take longer then you think and you need to make sure you’re not rushed into bad decisions for your business just because of the uneasy feeling that “no visibility” gives you. In fact, you want to figure out everything I mentioned in the previous paragraph as a way to give yourself visibility into your business and the more visibility you have the better you’ll feel about the jump. Next - you can’t get away from politics. Now granted, there are no office politics unless you want to count arguments over why the dogs haven’t been walked in a week and the potential of withholding of certain marital obligations as politics. But the politics that I’m talking about are around meeting new people, making a name for yourself, and building your business. I’m not big on politics and generally as a consultant, even early in building the business, I tell it like it is, turn down business that while I’m perfectly capable of doing the work, it doesn’t add to my “portfolio” if you will. Its a tricky thing breaking into new markets and its clear that there are “circles” everywhere you go. I’ve always known that and I’ve been ready for it. But its more important to understand that going into it then I would’ve thought before making the leap. So I think its important to communicate that out - You are not getting away from politics by escaping from the cubicle nation; you are just dealing with a different type of politics. So “how to gain friends and influence people” is still an important skill!! OK, I have to run but I think I’ll be doing more and more around communicating my Cubicle Nation Fugitive experiences as they seem to be coming fast and furious and they are actually interesting as I learn from this. Cheers!  | | | |
[10/16/2007, 23:07]
Pinot Gris - A Wonderful Grape Mutation | | Pinot Gris is a grape varietal that is a mutation of the Pinot Noir grape. The Pinot Gris vine appears similar to the Pinot Noir, but it produces a grape that is coppery gray instead of the dark violet of Pinot Noir. In fact, the only certain method of differentiating the vines is by the fruit that they produce. Researchers have found that the DNA structure of Pinot Gris and Pinot Noir are virtually identical.
The Pinot Gris grape produces a delicious white wine with a rosy platinum color. This wine captures a perfect balance of acidity, fruit flavor and sweetness. | | | |
[12/30/2008, 22:51]
The Intersection of Wine and Design: The DWR Champagne Chair Contest™ | |  It's pretty rare for the two halves of my life to intersect. As some of you know, by day I run a design agency, while by night I write this blog. There's very little overlap between the worlds of design and wine, except perhaps in the realm of wine packaging design, which is fodder for an entirely different niche blog somewhere no doubt.
Other than occasionally bragging about the design work that my firm does that is wine related, I don't find many occasions to explore these two hemispheres of my brain in a joint fashion. But every year around Christmas the furniture company Design Within Reach holds the Champagne Chair Contest™, and I get to indulge both parts of my personality, so to speak, if only as a spectator. The contest is remarkably simple. Entrants are merely asked to construct a miniature chair using only the materials from two champagne bottles, minus the glass, and glue. No other adhesives, paint or tape are allowed. The final chair cannot measure more than four inches in any dimension. What people manage to produce using these simple materials are nothing short of extraordinary. Here are a coupe of links to a few images of 2007's winners and 2008's winners. Every year I'm blown away by what people come up with. The results are the most creative things I've ever seen done with wine corks. So if you're design inclined, or simply find yourself with a little extra time, an Xacto knife, and some SuperGlue over the holidays, you should take a crack at it. Hell, at the very least it's an excuse to empty a couple more bottles of Champagne, and you can brag about how green you are, what with the fact that you're making furniture out of recycled materials. More details including how to enter are available at the official Champagne Chair Contest™ web site. The deadline for entries is January 9th, 2009. | | | |
[06/05/2008, 07:23]
Temporarily teetotal | | | by Martin Field Long-time readers will be shocked to hear that your humble correspondent has been off the grog for a few weeks. Doctor?s orders, following a nasty but necessary ?routine? operation visited often enough upon ageing geezers. Seems that up to a month?s healing is required, and alcohol, which can dilate blood vessels, may hinder this. Not that I felt much like booze, or food for that matter for a couple of weeks. No doubt due to trauma and the ongoing aftermath of a generous intrathecal dose of dope that left me temporarily legless. Where was I? | | | |
[10/06/2008, 11:00]
2008 Hospice du Rhône - The Syrah Shootout | | Welcome to our video podcast 2008 Hospice Du Rhône Syrah Shootout - Video Show #44. Click the Image Below to Play the Video: Right Click Here to Download File Imagine 45 bottles of Syrah, each one bagged and numbered just waiting for sensory evaluation. Now, imagine that these evaluations will come from the very winemakers who made these wines. That’s right, 45 winemakers evaluating their own wine, while competing against the wines made by their colleagues. That’s the premise of the 2008 Hospice du Rhône’s Syrah Shootout, where the winner gets bragging rights - plus a terrific-looking (not so much) “Coat du Rhône” to wear home. Join winemaker Rusell Bevan and he takes us through a guided tour of this great event. For More Info on the Hospice Du Rhône: www.hospicedurhone.org | | | |
[09/26/2008, 15:25]
??? - The 12 disciples so far | | ?????
For those who have been following the ongoing Japanese Manga Series you know what I'm talking about. Well, I was a bit frustrated trying to find a convenient place to keep track of the "12 disciples" appearing in the series ( 5 have shown themselves so far) - s0 hear it is. Will update this as they appear. In the meantime here you go!
1. 2001 - George Roumier Chambolle Musigny Amoureuses 2. 1999 - Chateau Palmer 3. 2000 - Domaine Pegau Cuvee de Capo 4. 1994 - Chateau Lafleur 5. 2000 - Michell Colin Deleger - Chevalier Montrachet
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[02/04/2008, 11:00]
All that Glitters | | 
Love is in the air this month. For those of you looking for a way to dress up your Valentine?s Day, consider the object of your affection ?the one with the sparkling personality? as your inspiration. Accordingly, pop open the sparkling wines and celebrate. If Valentine?s Day is not your thing, there are plenty of other reasons to celebrate with bubbly this month, from Presidents? Day to any other day of the week, which ends in ?y.? Why? Because sparkling wines add a touch of festivity to any occasion and they taste too good to wait for a special event. And, even though you may not have a fondness for this Hallmark holiday, you always have your love of wines to keep you warm. Sparkling wines, of which Champagne is most well-known, capitalize on harnessing the CO2 created during the fermentation process to provide the fizz we all know and love. This capture takes place during a secondary fermentation, which is coupled with allowing the spent yeasts to remain in the bottle throughout the ageing period. The yeasts impart the bready/toasty aromas and flavors that are characteristic of sparkling wines. There are several ways to make a wine sparkle, the simplest, cheapest and short-lived being the injection method (aka pompe bicyclette), which injects CO2 into the wine. These man-made bubbles tend to be large and coarse on the palate. Conversely, the traditional method, based upon Methode Champagnoise, provides a longer-lasting, smaller bead, which has more finesse in its mouthfeel. These traits stem from the labor-intensive process which includes an initial blending of still wines (assemblage) that is then bottled and capped, along with a yeast and sugar mixture (tirage), to facilitate a secondary fermentation. The wines are then left to age on the spent yeasts for a period of time as set by the appellation (in Champagne, this is a minimum of 15 months for non-vintage wines, while Cavas are generally aged for 9 months). The sediment left behind must then be carefully shifted from the base of the bottle to the neck in a process known as riddling. The bottles are gently tilted and turned throughout a period of several weeks, forcing the sediment down into the mouth of the bottle. The necks are then immersed into a cold, briny solution, thereby freezing the sediment. The caps are removed and the frozen sediment is thrust out of the bottle and discarded (disgorgement). The remaining wine is topped off with a blend of wine and sugar/must (liqueur d?expedition), which impacts the resulting dryness or sweetness of the finished sparkling wine. The final step is the insertion of the cork, which is much denser that those used for still wines given that sparkling wines can be under up to 6 atmospheres of pressure (be careful where you point that thing). A similar process is used in the transfer method whereby the steps above remain the same with the exception that the sediment is removed in bulk and the wine is then filtered and bottled. Such wines will note that they have been fermented in the bottle, whereas the wines in the previous method are labeled as having been fermented in this bottle. An additional method involves the use of a tank in which the entire secondary fermentation, ageing and disgorgement takes place. While this is of course a much less expensive process than the other two, it is frequently used to produce wines that have a distinct freshness to them such as Astis from the Piedmont region in Italy. The Champagne region in France has done a good job in marketing itself as a luxury product and this joined with increasing demand, limited supply and expensive processes has pushed up the price on these wines. Vintage sparklers (those produced entirely from grapes grown in a particularly great year) and prestige marquees (i.e. Crystal, Dom Perignon) command even higher prices. However, many sparkling wines from other regions in France (such as Burgundy and the Loire Valley) as well as well-made American, Italian (Asti and Prosecco), Germany (Sekt) and Spain (Cava) can offer the consumer a wonderful experience without the hefty price tag. | | | |
[03/06/2008, 00:51]
Hardys announces that the race to the bottom is over; now for the hard work ... | |  By Campbell Mattinson
Publisher, The Wine Front
IN A DRAMATIC change of focus the Hardy Wine Company today announced that it was taking a great leap backwards - and changing its name. From the end of this month the Hardy Wine Company will be known as Constellation Wines Australia. This is an attempt to change the perception of the Hardys wine name from that of a corporate giant to, more simply, a regional winery 'known for quality and craftsmanship'
While this change is largely window-dressing, it is important. It marks a significant shift in thinking at Hardys. In recent years its super-premium portfolio has been sadly neglected, to the point where many premium wine drinkers (and wine media) today query whether the Jack Mann, Houghton Gladstones, Hardy's Tintara and Thomas Hardy super-premium labels still exist. The Hardy Wine Company has become known for good quality, cheap, non-region-specific fighting varietals. It has been at the forefront of the much maligned 'race to the bottom'. And for a long time this strategy has been widely perceived as puzzling and myopic - like defecating in your own nest.
Hardy Wine Company President John Grant said today that ‘This is a pivotal time for our company as we embark on a range of activities to move our company to higher ground. From 31 March ... we aim to showcase to the world regional winemaking at its finest. ‘By drawing on Constellation’s global resources and tapping into our generational traditions, we aim to become Australia’s regional wine champion, recognised for our quality brands and winemaking excellence.’ ‘Changing our company name provides greater freedom to shine the spotlight on the real heroes of our business - the outstanding regional wines. In particular, it allows the Hardys brand to return to being a winery, known for quality and
craftsmanship, rather than being known as a corporation.’ ‘We will be adding to our diverse regional offering and continuing our exploration of Australia’s premium wine regions’, he said, ‘as well as strengthening our front line staff, with additional personnel, tools, resources and training’. Constellation Wines Australia brands include:
Amberley, Banrock Station, Barossa Valley Estate, Bay of Fires, Berri Estates, Brookland Valley Estate,
Chateau Reynella, Goundrey, Hardys, Houghton, Leasingham, Moondah Brook, Omni, Redman, Renmano,
Stanley Wines, Starvedog Lane, Stonehaven, Tintara, Yarra Burn.
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[01/01/2009, 18:44]
Raise a glass to the WCB's fourth anniversary! | | January 6th, 2005 was my first post to this new blog. Below is how it all started if interested. The popularity of our blog has surprised us. We try to stick to reviewing wine without a bunch of yada yada although I am the worst offender for what may be too much yada yada. It's just that the supreme enjoyment of wine is not merely what is in the bottle but whole experience of fellowship surrounding the event. And what is amazing is that you can have an "event" as mundane as a 3:00 snack, but add a bottle of wine, and it becomes an ocassion! I will resolve to temper my yada yada's without losing the experience. Raise a glass with us to a new year and we hope you visit us and leave comments--often.
How it all started:
It was 1979 and I was putting my time in at a hospital laboratory as a medical technologist. Someone brought in a magazine subtitled ?The magazine for physicians at leisure.? On my breaks I would page through it because it had some really nice photos of far away places in gorgeous spots of the world. In one issue there was a feature titled, ?The Ten Best Wines in America for under $10.?
Wine had intrigued me yet my exposure to the fruit of the vine had pretty much been relegated to the annual Thanksgiving sip my parents would serve of?sit down?Mogen- David wine. Even as a kid, I thought it had more in common with cough syrup than a drinkable beverage. That exposure is probably why I was much more a Guinness Stout kind of guy if anything at all.
Still, the mythical stories of the guy who could sit down with a glass of fermented grape juice in front of him and tell you the place it was made, the year it was made and the particular type of grape or grapes fascinated me. So, ?What made a good wine, a good wine??
Even I could afford a $10 bottle of wine every now and then so if the ones in the magazine represented the best in the country, I wanted to know what they tasted like and began to hunt down everyone I could. That was it; I was hooked. I joined a wine club called ?Les Amis Du Vin? which means ?Friends of the Vine? which entitled me to the wine of the month at a local dealer which meant I could get one bottle of the month?s selection for half price. That was the beginning of a lifetime pursuit of what has been an absolutely inexhaustible quest to understand wine. Do not misunderstand though, I am NOT a connoisseur but I do know a good wine from a mediocre wine from a bad wine. And I know a great value when I find one which these days abound! Australia, New Zealand, Argentina and Chile are producing wines not by the hundreds or thousands of cases but by the hundreds of thousands of cases. With that kind of volume, phenomenal bargains are all over the place!
So if you are serious about pursuing wine beyond a bottle here and there, you have to subscribe to the Wine Spectator magazine. It will cost you $45 a year but is worth every penny. And will save you ten times that in a year by helping you to avoid over-priced and over-hyped wines. Their rating system is irrespective of a wine?s cost so when you see a wine that rates an 88 out of 100 scale and it costs $8 and then another wine that rates an 86 which cost $55; the savings are obvious. Til next time-- | | | |
[11/21/2008, 12:51]
Nebula | | Peel Sessions;  Culled from 2 John Peel sessions and a Radio One Rick Show session recorded between 2002-2004. Featuring the line up that record the first 2 classic Nebula albums "To the Center" & "Charged" , these recordings demonstrate why Nebula were regarded as pioneers of the late90's/00's stoner rock scene.
Los Angeles based trio **'Nebula'** , comprised of Eddie Glass (Guitar/Vocals), English geezer Tom Davies (Bass/Vocals) & Rob Oswald (Drums). ........It all started when Eddie Glass & Neil Blender were making weird 4 track music ,,Alien Workshops' first video.... Eddie then went on to drum for **'Olivelawn'** ........ later Eddie played lead guitar with **'Fu Manchu'** , writing some of the songs and playing lead guitar on the first three albums.^....... **In 1997 Eddie Glass and Ruben Romano started** Nebula**.......... Guitars, Drums, Moogs, Sitars, psychedelics electric guitars,shredding drums... ***Nebula.*** Tom Davies crossed the Atlantic in the summer of 2004 to join the Nebula ranks.>> ^ the recent addition in early 2007 consists of Rob Oswald, (Karma To Burn/Mondo Generator), Nebula are re-igniting the fires started in '97. Five albums later - one on 'Relapse', two on 'Sub Pop', a couple of EP's on 'Meteor City' and now the long gone 'Mans Ruin' and a long list of records with 'Cargo Sweet Nothing', featured regularly in soundtracks to movies, TV shows. After appearances at ;Sunset Junction' Festivals and numerous tours in Europe, Australia, Japan, South America and many North American tours with the likes of Mudhoney, J Mascis & The Fog and The Hellacopters, Nebula have recently returned from a month long festival tour in Europe and will continue to tour as long as god & man is willing.
Links;
Nebula - Peel Sessions
Nebula @ MySpace
Nebula
Cargo Records
Sweet Nothing
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[01/03/2009, 07:24]
Join Vinography at The Aspen Food & Wine Classic '09 | |  Now that you're wrapping up your Winter holidays, it's the perfect time to plan your Summer ones. In my opinion Summer holidays should be filled with beautiful scenery, great wine, and delicious food. If you agree, then perhaps you'll consider joining me at the Aspen Food and Wine Classic 2009.
I grew up in Aspen, and as a kid, I worked as a catering scamp at the Classic, hauling crates of dishes around, not really knowing what the whole thing was about, other than there was lots of free food. Last year I had the double pleasure of not only returning to my home town for the first time in 14 years, but doing so as a speaker at the Classic. I believe I was the first blogger to ever present at the Classic, and apparently I didn't screw it up, because they asked me back again this year. Truthfully, I had a blast last year, and so did the folks who attended my seminars. We tasted some great wine together, and I'm super excited to do it again this June. Tickets have just gone on sale for the 2009 Aspen Food and Wine Classic, and as the event always sells out, now would be the time to start thinking about just how tasty you want your June to be. I'll be returning to my home town again to presenting two more guided tastings. The first, entitled "Sonoma Superstars" will highlight some of my favorite wines from some of Sonoma County's top producers. The second, entitled "Cabernet: Next From Napa" will highlight fantastic Cabs from several new producers that are just releasing some of their first wines. When I'm not introducing attendees to some of my favorite wines, I'll be standing in the back watching while the real pros do their thing: Robert Bohr on Champagne; David Lynch on Italy; Michael Bonadies on Washington State; Anthony Giglio on Riesling, etc. I'll also be poking my head in to see if I can even just get a whiff of some of the amazing VIP reserve tastings, which include a Conterno Barolo tasting, a vertical tasting of Remoissenet Clos Vougeot starting from 1952, and a retrospective on 1989 Bordeaux, among others. And, of course, in between all that wine, I'll be nibbling on some fantastic food from some of the top chefs in the country, including Bobby Flay, Mario Batali, Jacques & Claudine Pépin, Danny Meyer, and the folks from Bravo's Top Chef, including Tom Colicchio and Top Chef winner Stephanie Izard. If that sounds like your idea of a good time, you should come join me! Check out the Food & Wine Classic web site where you can download the schedule of events and buy your tickets. As usual, the event benefits charity -- this year supports the Wholesome Wave Foundation, a national initiative dedicated to supporting local farms and encouraging sustainable agriculture. I hope to see you there! | | | |
[05/07/2008, 16:18]
Interview with Ed Lehrman of Vine Connections: First Installment | | 
Following the theme of my last post about Americans? increasing awareness of the quality wines that many artisan producers of Argentina are exporting, I?m pleased to post the first installment of my interview with Ed Lehrman of Vine Connections. Along with his business partner, Nick Ramkowsky, they formed a company that not only imports the wines of artisan Mendoza producers, but selectively forges meaningful, long term relationships with them. As Ed Lehrman explains in the interview, this type of involvement encompasses much more than shipping and distribution, extending into representation, consulting, label design and many other crucial aspects which in the end, bring American consumers the types of genuine artisan wines that multinationals couldn?t even conceive of delivering.
Based out of Sausalito, CA, Vine Connections has been at the forefront of the changing of the guard, in terms of tastes, that I described in my last post. Their portfolio includes excellent California, New Zealand and Japanese Saké producers, alongside the wines of star Mendoza winemakers Susana Balbo and Pedro Marchevsky, along with others to look out for, such as Mapema, Tikal and La Posta del Viñatero. If you really want to know what Argentines really like to have at the table and moreover, the breadth that Argentine wines are capable of achieving, I encourage you to explore the types of artisan producers that Vine Connections represents and whose work, over the coming years, will ultimately triumph over the characterless, corporate-backed South American wines saturating our shelves.
I would like to thank Ed Lehrman for taking the time to provide his in-depth responses concerning Vine Connections, its vision and inspiration. Our conversation unfolded over e-mail:
*What is the vision behind your company and what were some of the key experiences that led you and your business partner to get started?
- My partner, Nick Ramkowsky, and I have both been in the wine business since 1986 (we started very young), and we could have done any number of things together. Nick was a small California distributor at the time, and I had just sold my direct-to-consumer wine business where he had been one of my suppliers. A fateful trip together in May of 1999 launched us into the importing/national sale & marketing business. We spent about a week in Mendoza on that trip tasting wines from bottle, barrel, tanks?you name it?and we met some incredible winery owners and winemakers. By the end of the week, we were looking at each other and asking, ?How does the 5th largest wine producer in the world hide incredible wines like these from the US?? It seemed like this must be the opportunity of a lifetime for wine guys like us to lead the charge in introducing Argentine wine to the US, and in a way that they would be fully appreciated for their quality and authenticity, and not just their price. As an aside, of the first 12 wines we imported from Argentina, the LEAST EXPENSIVE wine was $22 retail! So in fact, Vine Connections was originally formed in order to be an Argentine wine importer.
*Compared to other importers, what is the depth of Vine Connection's involvement with the producers its represents? (in terms of consulting, marketing, other assistance, etc.)
- It is hard to speak about other importers, since some do quite a lot and some just taste and buy. As for us, we take the approach that we are the winery?s own sales & marketing department and they can use us for as little or as much as they need. That may mean writing back label copy, helping with label design, or determining whether a new blended wine is even a good idea to add to their portfolio.
For all of our wineries, we do the copywriting for all printed materials since we can communicate their stories in English more effectively, and along the same lines, we handle most press relations since we are here and readily available. And I guess the most valuable thing we do would be called ?consulting? since we offer our advice on many topics based on our 40 years of working in the U.S. wine biz.
*How does your company forge relationships with producers? In this vein, what is the process like for you when considering an addition to your portfolio? Do the producers come towards you in the way of trade events, do you travel to areas to scout, so to speak, or some combination thereof?
- We are very careful in this regard since our objective as an importer is to build brands and not just sell wine. That requires long-term relationships, so besides tasting backwards and forwards through a winery?s production, we spend as much as time as we can with the owners and the winemakers to see whether there is a good fit for working closely together. When we meet people who already think they know it all about winemaking, marketing, etc., we politely walk away no matter the wine quality. Our initial screen is the wines?they have to be particularly good since that is what we are known for importing. Then we start talking about their philosophies, their dreams, their business objectives, and where we should all eat dinner together (a meal with a potential supplier is always a good way to gain more insight).
This process means that while we have run into some wines that we like, we have sometimes been unwilling to take the winery on. The most common stumbling block for us seems to be that the winery lacks a strong winemaking philosophy, and often because they have abdicated this cornerstone to a consulting winemaker (and most often to foreign winemakers). As time has passed, we have pretty much settled into the idea of only representing wineries owned by Argentines and with Argentine winemakers since the winemaking vision is usually clearer and more grounded in expressing what makes Mendoza so special compared to other regions.
From the first moment that we meet a winery team, it usually takes about 18 months before we come to an agreement, do the ground work, and then start selling the wines in the U.S. It seems to work--we have never lost an Argentine winery and every brand that we represent has achieved a significant level of success.
I wish I could say that finding these producers followed a particular recipe, but in truth, all of our brands have come to us via different sources. The key is to have your radar on all the time so that the best ones don?t slip by accidentally.
*You represent Susana Balbo and Pedro Marchevsky's Dominio del Plata Winery?how did that relationship come about and how far back do you go?
- Well, if it weren?t for the ?dynamic duo? of Mendoza, we may never have been Argentine wine importers. We met them on our first trip to Mendoza in 1999, and they were so obviously talented and knowledgeable that they got us thinking a lot about the possibilities. We also formed a trusting relationship so quickly that it became obvious that we would work together, and together push forward a common vision of making Argentine wine part of the daily American fine wine conversation. That seems like an ominous task looking back now?we had no company yet and they were renting a very small winery at the time?but at the time it just seemed like destiny. | | | |
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