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If you?re interested in designing your own custom wine cellar there are a number of options available to you. The best news is that there are wine cellar designs for everyone from the avid do-it-yourselfer to the complete woodworking novice.

There are modular wine racks that are available in different grains and finishes, with the least expensive generally being a wood such as pine. Most modular wine rack dealers will offer other materials such as red cedar or finished wood as well. Of course you can always save some money and finish the wood yourself if you desire a particular type of finish or color for your wine cellar racks.

There are many wine racking companies that offer crown molding and skirting pieces so that you can easily combine different styles of wine cellar racking materials and types. This approach can yield some very unique custom wine cellar designs.

There are built in glass racks that are made to fit snugly within a rack system. A good place for one of these individual units would be above the table top piece mentioned above. This would add to the ambience as well as functionality of your custom modular wine racking system.

If you want something a little different than the traditional wood wine cellar racks, there are attractive metal trellis rack pieces that are very economical, yet stylish. These tend to look classier than the wood modular wine racking pieces, especially for placement in bar areas that will be viewed by visitors.

If you would like to add a table area to your wine cellar while increasing the storage capacity of your cellar at the same time, a wine bin table may be the best addition to your modular racking system. There are taller, wine tasting tables that hold just over 100 bottles or about 180 bottles of wine, and there are shorter wine rack tables that hold more than 200 wine bottles in case bins.

There are many online dealers and manufacturers of wine cellar racking pieces that also offer custom computer design services to help you achieve the exact wine cellar layout that you have in mine. With many of these professional services you can then have the plans sent to you and decide if you will build them yourself or have someone else build them for you.

With all of the wine cellar design options available to you, there are many ways to accomplish the perfect wine cellar design for you and your situation. There are many wine enthusiasts online communities and the like where you can find others interested in the same things that you are and maybe gain some other ideas about wine cellars and the design aspect of creating your own wine cellar.

Best of the wine blogosphere for October 3rd through October 17th:

• Boycott Beaujolais Nouveau
• The state of American wine
• What We Talk About, When We Talk About Food
• Cork USB Memory Stick
• Imagining a world after Parker
• Are Wine Magazines Shattering on the Vine?
• David Lett and an Eyrie Vineyards retrospective
• Wine Spectator Top 100 Wines of 2008: 2nd Annual Contest at domaine547
• David Lett Dies
• Can We Talk?
• Tell Him What He Needs To Know!
• Baked Goods: Announcing Wine Blogging Wednesday 51(WineDude) Edition!
• Wine Blogging Wednesday #50: The Great Outdoors
• Souschef helps you keep your recipes organized
• Wine Blogging Wednesday #50: Wine and the Great Outdoors
• WBW#50: Into the Land of Rancho San Antonio and the Torremoyon
• Good Wine Under $20: Now Entering Its Third Year
• Wines at the Beach
• Dry Creek Vineyard Goes Accounable and Authentic
• Serious Grape: Back to the Barrels? An Old-Fashioned Proposal

The Saleschick of the Year Award has been awarded to me.

And here's why: At a tasting in a southern suburb of Buffalo yesterday, I sold over a case of a 2005 Altesse.

You read right: Altesse.

I began each pour with the caveat of "I have to warn you, this is a weird one.." I went on to describe the odd almond/cheese/metallic notes that make it a partner for fondue and therefore gravy. I know, the two have NOTHING in common, but it worked, and I honestly do think it would pair well. One woman even bought four bottles, putting back the Chardonnay she was going to serve at Thanksgiving.

In a search for a photo of Altesse to go with this blurb, I re-found one of my favorite sites: The Wine Info Site. In addition to having photos of some supremely esoteric varietals (y'all can find those Hungarian grapes there, if you guys are reading this!), The Wine Info Site is apparently out of The Netherlands and the English translations are sometimes hilarious. Case in point: Altesse is a full-bodied grape variety with plenty of taste, for white wine. It is grown in the Savoie, France. This grape is also called Roussette and produces strong wines with a pleasant dosis of acidity and a herbal taste with a touch of mineral.

I do totally agree about the herbal taste with minerality, but what the schmeck is a 'dosis'? Is that the Latin plural of 'dose'? And I adore that Altesse has plenty of taste "for white wine."

It may sound obvious to put a girl in blue jeans in an ad for wine (like, helLO, this is an advertisement for youths, duh), and therefore not that interesting, but for some reason it works. Sacre Bleu's frankly young-looking model, along with product placement at the hip Miami music venue The Fillmore, support of charitable organization Rock the Cause and funny winemaking videos from French Gustave (it's always nice to have a Frenchie in the mix), put the brand at the top of the wine-marketing-to-Millennials heap. Haven't tasted the wine yet, but seeing as it's coming from France's promising Languedoc, my bet is it's not half bad.

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Cima Collina will be at the Pinot Days event in Chicago on November 14th-15th. If you want to attend this wonderful event, please go to their website and enter the code “Collina” to get a 10% discount on tickets! Please be advised that the number of discounts available is limited.

Winemaker’s Dinner

I will be present and pouring Cima Collina at Christopher’s on Lincoln, in Carmel-by-the-Sea this Friday at 7:00. Christopher’s is one of my favorite local restaurants (chef owned and operated), and Christopher himself is a James Beard award-winning chef. Great food, great atmosphere, great service. Tickets are available at: montereywines.org.

As recommended by Jane MacQuitty of The Times, here is an extensive list of summer wines to enjoy all for under £20, or you can try the less than £5 list, under £8 list or under £12 list.  So much choice!

I love these lists for giving you a goal to achieve over the summer months … so better get started … somewhere in the middle I think with 2006 Divinus de Château Bonnet, Sauvignon Blanc, Bordeaux, André Lurton, France, Sainsbury?s, £9.99.

• Lynfred Winery Seyval Blanc 2007, Southern Illinois
• Callaghan Vineyards 'Lisa's' 2006, Sonoita, Southeastern Arizona
• Galena Cellars 'Eric the Red' Marechal Foch 2006, Illinois
• Dos Cabezas Wineworks 'DC Red' Cabernet/Sangiovese/Grenache 2004, Cochise County, Southeastern Arizona
• Callaghan Vineyards 'Caitlin's' 2004, Sonoita, Southeastern Arizona
• Galena Cellars Frontenac 2006, Illinois

The Wine and Salad Problem - 03 August 2006

Matching Wine with Sushi - 23 February 2008

Wines for Easter Dinner - 28 February 2008

Refreshing Prosecco - 09 April 2008

It’s sweatin’ time here again. We brought in the rest of our Pinot Noir last week, and processed about 35 tons in 3 days. We got through that, certainly, but then the monster that rears it’s head as a result is a *@!#-load of punchdowns….needless to say, I’m not very popular around here at the moment.

Maybe we should go back to doing it the old-fashioned way as it seems like it might’ve been more fun than modern times….at least the old-timers could drink some wine and hike up their skirts while mixing-up their fermenting must!

Brilliant article from the recent issue of Wine Spectator written by Matt Kramer (winespectator.com):

Recently I found myself in one of those wine wrangles that, truth to tell, I usually try to avoid. (Check out any wine chat board on the Internet if you've got a taste^? for this sort of thing.)
 
The wrangle was with, natch, a winemaker^?, while at a social event. It involved the winemaker's assertion that "fine wine is art." I pointed out, as modestly as I could, that there's no denying that nature surely doesn't make wine on its own, let alone fine wine (vinegar^? is more like it). I then went on to say that fine wine is, at best, a high craft both in the vineyard^? and the cellar^?.
 
Probably, if I had stopped there, the discussion would have proved amicable. But I took the matter one step further. (You're shocked, I know.) I submitted that saying that winemaking, and therefore its result, is "art" was self-aggrandizing. You can imagine how that was received.
 
Now, I admit that the self-aggrandizing bit was a low blow. Still, it's true. If winemakers can get you, me and, especially, their employers to see them as artists, you know what'll happen: Their salaries will rise, and producers, for their part, will start pricing wine as "art." And you know what that means.
 
So why isn't fine wine "art"? The answer is surprisingly simple. Art is creation; wine is amplification. The big^? difference between an artist and a winemaker is that an artist starts with a blank sheet while a winemaker works with the exact opposite. A grape arrives at the winery^? with all the parts included, a piñata stuffed with goodies, just waiting to be cracked open.
 
Is there a craft to doing that? You bet there is. But where an artist conceives of something out of the proverbial thin air, no winemaker anywhere in the world can do any such thing.
 
For example, when my wine heroine Lalou Bize-Leroy bought the former Domaine^? Noëllat in Vosne-Romanée and transformed it into Domaine Leroy, she did not create her magnificent wines from scratch. It was all right there in the hallowed ground and old vines^? of her newly acquired pieces of Richebourg and Romanée St.-Vivant. She didn't create something from nothing. Quite the opposite.
 
Fine wine is not creation. It is refinement. If it were otherwise, then everybody would be "creating" Lafite Rothschild or La Tâche or any other wine masterpiece of singular, irreproducible expression and high price. Counterfeiting aside, I don't see anybody doing that, do you?
 
They don't because they can't. That's precisely why fine wine is not art. It comes from all the forces that create a particularity of site. Great winemakers?which is to say, expert practitioners of winecraft?tease what they can from the sites that are available to them by planting the right grapevines, growing them astutely, harvesting the fruit at an ideal moment (a problematic issue today given some winemakers' and critics' preferences for ever greater ripeness) and handling the fermented juice^? in the cellar with deft control.
 
This is no small charge, and I, for one, do not seek to diminish it in any way. But art? Not a chance. The poet E.E. Cummings put his finger on it better than anyone else: "A world of made is not a world of born." Wine is no more a blank canvas than the Grand Canyon.
 
Why does this distinction matter? Because abstract though it is, if winemakers and, yes, wine lovers, see wine as art, then the essential connection between what a grape expresses from its site and what we expect is severed. If a winemaker is an "artist," then he or she, by artistic right, can and should modify the result to suit a personal vision separate from a "mere" expression of place.
 
However, if the finest winemaking is seen as a high craft, rather than art, the expectation changes subtly yet substantively. Where art presumes a blank slate upon which a personal vision necessarily is writ large, the notion of craft is more deferential. Like great parenting, it's a guardianship of something already largely complete. The goal is refinement and amplification of what's inherent. Think of what happens when parents do otherwise.
 
So it is with wine. All sorts of technological deconstruction and reconstruction now occurs in many wineries today, especially ones creating high-end?or at least high-priced?wines. They see themselves as artists and would like to convince you of same. If they can, well, you know how distorted the results can be?and who pays.
 
Matt Kramer has contributed regularly to Wine Spectator since 1985.

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It seems obvious on reflection but it remains an important distinction to make, especially given the widespread labeling of wine making as an art form, particularly in wine marketing circles.

Tags: melgab, wine, art, refinement, wine making, south-africa, South Africa

Social Media Friends

Social media is creating quite a long tail of industries - lots of software companies, consultants, new modes of public relations, etc, etc.  Some of them focused on getting you into using social media, which is great, and many of them aspiring to help you “use” social media for your business.  The latter point is what I find interesting.

I’ve spoken on the topic of social media before (with assistance from the self-proclaimed “Bonafide Marketing Genius” Marta Kagan - FYI, I’m glad she has the confidence in herself to tag herself that way b/c she’s one of the few I would actually agree with) and I think the biggest point from my talk and others that I’ve seen (like Marta’s deck) is that this all is an excercise in sociology.  There are so many technologies that one could use, so many things that you could do, but in the end what is happening to the web is just another means of connecting, interacting, and getting to know people; not unlike joining a social club (like a sports team, a cultural center, or whatever).  In fact, just as you have “different circles of friends” offline (work friends, drinking buddies, sports friends), you’ll develop the same thing online and your community will drive you to the tools.

That’s where the idea “use social media” sticks in my craw a little bit.

I’ve had this blog since 2004 and I’ve interacted with many many people thanks to it.  It’s mainly an outlet for my thoughts, creativity, and passion (wine, technology, and marketing) and I’ve made a serious number of friends in the wine industry because of it.  My goal was to do exactly that, get to know people in the wine industry.  One of the major things its taught me though is that the only way to truly understand what this “social media” thing is all about is to get out and do it.  BUT - do it with a genuine desire and understand that its a means to reach out to a community (blog in particular).  Its not a sales tool and its not a PR tool for social media any more then going to a conference is a PR tool for you.  What I mean is you can go to a conference, chat with people, network, find people that you can stay connected with.  If you contribute to the conference (effectively contributing to the ‘community’ that the conference is bringing together) then you can get noticed and in that sense you get some good word-of-mouth publicity.

But here is how to think of “use social media” (Ugh!).  Its a sociological, human based filter.  Its not a broadcast engine like the “information super highway” or the “series of tubes”.  Doesn’t matter what tool/site you use, first and foremost your community has to be on that site and/or using that tool.  There is always a “critical mass” that needs to be achieved before the tool gets useful.  Kind of like a party, its not really fun until there are a bunch of people you know there.

Once your community is there, interacting, chatting, whatever then the dynamics of what happens is facinating.  Things start to get “useful” and the human filter is formed.  It becomes a situation where the community is as close as a bunch of office mates even though they are all over the world.  I literally consider the community I interact with on Twitter my “virtual office mates” and I genuinely like interacting with them.  The reason is that you can contribute (chat, answer questions, and otherwise participate) just like you would any other office.  In the case of Twitter, it becomes just like a hallway conversation in an office.  You can ignore it for a while, pop your head in with a little bit of nothing to say, put out some information or useful tool to the community, or you can put out a serious question to the group and get some solid answers.  Pretty much how you would for any office with cubilcles and hallways.

The best part of all this is that when the community reaches critical mass of people in a certain technology/tool who genuinely like to talk about a particular topic, forming an open community, thats when the best things come out.  If you contribute something to that community that is truly useful, it will get passed on to everyone very quickly.  People will decide if what you said is interesting, show their friends and, if its applicable, their friends may pass on the information to their other “open communities”.  The network effect takes over and your information has just become “viral” (i.e. it will spread not only in the current ‘circle of friends’ but to other ‘circles of friends’).  More importantly, the human filter took over and since that useful piece of information you generated is actually VERY useful, it will get passed on for a while (or very funny, or very interesting in some other way - the latest on Twitter was a streaming video of puppies, not useful, just very Zen).

So if you find an open community or want to know where there is critical mass already for a community you want to learn about (for instance - the wine community is embracing Twitter and Social Networks) on one of these tools the best way to “use social media” (I hate the term because it makes me feel like “use your friends”, but I guess there isn’t a better way to say it) is to contribute in significant ways.  Add to the community but more importantly be YOURSELF.  If people like you, they like you.  If they don’t, guess what…they don’t.  There isn’t alot of advice that can be given there that your parents should’ve taught you before Kindergarten.  Thats the funny truth of this “social media” craze.  The fundamental sociological point is that this is making friends.  Because even if you contribute something that spreads from network to network like wildfire, when those people check you out and “follow you” on Twitter, or Facebook, or whatever, then they start to get to know you in a more personal way then anyone over 25 ever thought possible.  If you’re obviously contributing to promote your business it will come across.  If you genuinely approach this medium (regardless of technology) as “getting to know people” in the way you’ve always done then you’ll not only have that “viral hit” you won’t be an online “one hit wonder”, you’ll have friends who can help you when you’re down, connect you to others, help you build business, get emotionally invested in your brand…. i.e. you’ll be a part of a community and how you do that is something your Mom and Dad shoulda taught you.

FYI - if you’re doing it for a business/brand it doesn’t matter - if people don’t like your personality, they won’t like your brand.  These things have a way of piercing the corporate PR veil.  Want an example?  Supposedly Cisco “gets” blogging.  Read their blogs and you tell me what you think….

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