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[01/01/2009, 01:00]

Starting Up in a Downturn

buy italian wineAndrea Fassone decided to start an Italian wine import business in the last quarter of 2008. Timing is everything. But unlike General Motors, he didn?t take 3 years and numerous trips to Italy to get rolling. He knew what he was looking for before he even got to America. The timing aspect has been a bit of a surprise, but in this short, end-of-year interview, I think you can feel Andrea?s sense of entrepreneurship and willingness to go boldly through the fog. Anyway, here he is in less than three months, up-and-running with his new baby, Enotria Imports. I caught up with him by phone as he was delivering wine through the holiday season. He sounded like he could use a little help, sales are brisk.

Read this interview; support this start-up (for now, selling in NY-Metro market) and remember : You heard it here, first.

buy italian wine
Andrea came to NYC Aug'01-photo taken Oct '01 in front of the WTC site

Q. When and how did you get into the wine business?
A. I started in August 2001 here in the USA; before it was just a passion I inherited from my father. Then I had the opportunity to move here and work in the wine selling business thank to Sam Levitas and Eugenio Spinozzi, back then, partner-owners of Tricana imports.

buy italian wine
Andrea with Eugenio Spinozzi and Fosco Amoroso

Q. When did you decide to start your own company?
A. I started to think about it in June and I decided in September. I wanted to be partner in Tricana but it wasn't possible, so I started to talk to a friend in Italy who called me several times with the will to start a new business with me.

buy italian wineQ. How did you manage to start your own company and get the wines in so soon?
A. The person I was in touch with has been in the business since ever and already had his contacts. We added some of mine and we started to get serious. I don't have to tell you if you want to achieve something you have to go and grab it.... Of course my partner?s experience (and my little experience) played a big role.

buy italian wineQ. Any particular surprises about starting a business in these economic times?
A. Not surprises, but often the same: Are you sure you want to start a business in this bad economy?
Anyway, people are still drinking wine, maybe less expensive, but still buying wine. So I focused on good wines at good prices to put together my portfolio.

buy italian wineQ. Do you have any wine regions or wines that you are particularly fond of or are focusing on?
A. Being from Piemonte and growing up with wines from that area I'm more for lean dry wines than big fruity wines. If you look at my portfolio you will see 3 Nebbiolo producers, from Roero, from Valtellina and Barolo area. (would you say I'm fond of Nebbiolo...?) .But the idea is to have wines from all over Italy able to represent the grape and the land where they are from.

buy italian wineQ. In your recent travels in Italy and America, what are some areas that really seem to have a lot of energy and excitement for you?
A. In Italy I really fell in love with wineries/vineyards in some extreme places. After a trip in Valle d'Aosta, Liguria, Valtellina and Alto Adige, I understood how wine has been part of the local culture, a need, a tradition, or it would not make sense to plant grapevines in such difficult-to-work areas. That is one reality I would like to show to the American people (I know I'm not the first...). On the other hand I see here in the States a growing attention to those realities. Italy is not only Chianti and Pinot Grigio and people are starting to appreciate the "culture" I mentioned above. This is a phenomenon that in NYC has been going on for years and spread through the country.

buy italian wineEnergy in the USA? I like what I see in Austin and in Atlanta toward Italian wines.

buy italian wineQ. How do you feel about the oncoming New Year (2009)?
A. I think is going to be the survival of the fittest. Hard workers and passionate people will be fine and everybody else...we'll see.

buy italian wine
Andrea Fassone
Enotria Imports

598 Hancock St.
Brooklyn (that would be in Bed-Stuy), NY 11215
917-226-5146
andrefass@aol.com

Last post for 2008 - Next post Sunday Jan 4, 2009 - Happy New Year! Felice Anno Nuovo!



[02/19/2008, 11:26]

Decanter Magazine - March 2008

The latest edition of Decanter (March) came out this week, and several articles caught my eye.  The first was entitled Start Your Own Wine Cellar. As I’m often torn between buying bottles to drink and those I think I may like to keep for a special occasion, I was drawn to the profiles of the 3 different types of people for whom Decanter made recommendations. There was the couple who did not know much about wine, but wanted to learn and had £500 to get them going. At the other extreme was the couple who already drank a lot of good Bordeaux and had £5000 to spend. I found myself drawn to the example in the middle, someone who knows her grape varieties, but would not describe herself as a connoisseur. Decanter put together an interesting cellar at a cost of £1000 for her.

buy italian wineThe one question I was left pondering with the suggestions was the distinction between wines for drinking 2008-2010+ and for 2010-2018. Why do a couple of decent Italian reds from 2004 fit in the first category, but a Portuguese 2005 and a Spanish 2003 fit in the second? I know it’s down to how it is made and matured, but how are you expected to know that for the slightly more unusual wines? Labels don’t always given enough information and certainly very few give how long to keep the wine for.

I always peruse the Wines of the Month to see what recommendations I can pick up. These wines are available from stockists in the UK so I feel sorry for foreign readers who may be unable to source them. However I’m always a bit frustrated to read other reviews elsewhere in the magazine and see the dreaded ?N/A? next to them. Although I figure what’s the point in reviewing them if they aren’t available in the UK I have to keep reminding myself how international Decanter is. In this month’s issue 4 of the 9 letters are from non UK readers. I am sure this helps the editorial team keep an international focus which is good for all us readers.

The panel tastings this month are both French, 2005 St Emilions and 2005 cru bourgeois. I was stunned to see a great value 2005 cru bourgeois at £7.35. I must seek it out.

Next month’s edition features Italy and is out, according to the ad in the magazine, on February 6. Oops ? I think they forgot to change the date from last month’s edition as I’m sure they mean March 6th!






 



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