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As a fugitive of the cubicle nation I’ve learned a few interesting things. Some about myself and some about actually jumping ship and really trying to get things going. In fact, I don’t have much time today but this blog is an important part of my life and I don’t want it to go dark for too long.
So its about three months since I was officially “jumped” and the main thing I’ve learned is this - have your shit together, ducks in a row, and get ready because having little visibility into where the money is going to come from is a scary thing. Don’t let all these entrepreneurs tell you “oh yeah, just do it; shit or get off the pot; blah blah blah”. All crap. There is NOTHING impulsive about jumping ship and going it alone.
If you’re part of the cubicle nation you’ve most likely gotten extremely good at your job and that gives you confidence to “give it a try”. Recognize this - while you may be a genius in your field, you do NOT know everything you should to go it alone. Go into it with your eyes open and allow yourself to “know what you don’t know”. Business development, marketing, networking, tech services, administrative assistant, bookkeeper, customer support, legal secretary, etc…
Its not that you CAN’T do all this stuff, but just know that you’ll need to plan some time where you don’t have money (or assume you don’t) figure out how you’ll pull that off - assuming no income - and then when you’re OK with that you can go for it. Because what will happen is things will take longer then you think and you need to make sure you’re not rushed into bad decisions for your business just because of the uneasy feeling that “no visibility” gives you. In fact, you want to figure out everything I mentioned in the previous paragraph as a way to give yourself visibility into your business and the more visibility you have the better you’ll feel about the jump.
Next - you can’t get away from politics. Now granted, there are no office politics unless you want to count arguments over why the dogs haven’t been walked in a week and the potential of withholding of certain marital obligations as politics. But the politics that I’m talking about are around meeting new people, making a name for yourself, and building your business. I’m not big on politics and generally as a consultant, even early in building the business, I tell it like it is, turn down business that while I’m perfectly capable of doing the work, it doesn’t add to my “portfolio” if you will. Its a tricky thing breaking into new markets and its clear that there are “circles” everywhere you go. I’ve always known that and I’ve been ready for it. But its more important to understand that going into it then I would’ve thought before making the leap. So I think its important to communicate that out - You are not getting away from politics by escaping from the cubicle nation; you are just dealing with a different type of politics. So “how to gain friends and influence people” is still an important skill!!
OK, I have to run but I think I’ll be doing more and more around communicating my Cubicle Nation Fugitive experiences as they seem to be coming fast and furious and they are actually interesting as I learn from this.
Many people would be able to identify a bottle of wine that was truly faulty and, in a restaurant, ask for a replacement. But would you be able to tell what the fault was or what to blame for it? It is all to do with perception threshold. Different faults require different parts per thousand or even million to be perceived.
Some people are more sensitive to certain faults than others so while the host, who may taste the wine as it is brought to the table, is happily quaffing, one or more guests could be secretively retching into their napkins. Depending on how well you know your host and judging, diplomatically, how much of an ego dent your comments could produce, it might be worth discreetly asking people to have another careful sniff.
At a wine faults workshop this week, it was made clear that a fault is only a fault if the people drinking the wine consider it to be. For example the "fault" brett - produced from brettanomyces yeast acting on the phenolic acids of the grape - is a characteristic that some tasters love and some winemakers deliberately introduce. It can produce strong animal characteristics that enhance a wine's complexity and increases some people's pleasure.
Of course it is very important to get the balance right because the smallest increase tips a wine over from animal (yum) to bretty (yuck). And even in the lower doses some people adore the fragrant pong while others will recoil in horror at the filthy stench. Perception is all.
Then there is actual corkiness. Produced by TCA, TBA and TeCA it has various origins like the high levels of chlorine used to clean the winery and equipment, the breakdown of other cleaning agents by funghi in the winery - low ventilation and high humidity contibuting to high levels in the atmosphere.
The cork industry is keen to point out that it is not something inherently present in the corks more of a contamination at the winery. The plastic in alternative closure linings etc are equally susceptible to this contamination. With increased awareness, far higher standards of hygiene than ever before and alternative cleaning solutions available the problem should be getting better. However despite some high profile cases in California back in 2004, there are still many wineries taking the easy option and continuing bad practices.
At the other end is a sulfide problem that produces a tomato, truffle, cabbage, rubber character. This is reduction, the opposite of oxidation and the result of a complete seal which prevents any movement of oxygen into the wine. Unlike oxidation though, this can be corrected sometimes as simply as swirling the wine in the glass or decanting the bottle thereby allowing some air contact and dissipating the bad aromas.
This problem has been most associated with screwcaps which provide such an affective seal that all the positive benefits of cork permeability have been lost alongside the problems that can occur for freshness through excessive permeability.
New Zealand wineries have famously chosen to address this by slightly oxidising the wine before bottling in order to achieve balance once the wine is in bottle. As is often the case with the New World, they are quick to respond to problems and criticism.
However this is a dangerous and nervy solution and not always successful. Pascal Chatonnet, leading faults scientist, oenologist and consultant to wineries all over the world, argues that some of the essential character and originality is lost through this process and the overall quality and elegance is compromised, though this is not necessarily understood by the consumer as the original wine is not available to compare.
What is important to the cork industry is that while a consumer might recognise the wine is faulty, the only real language employed to describe or attribute the fault invokes cork. This is of major concern and is where the charm offensive needs to conentrate, for cork may not have played any part whatsoever.
For consumers the challenge to the industry as a whole is to find a closure with the correct level of permeability and which is kept free of contamination. It is in everybody's interests and with a more frank discussion opening up we can only hope that solutions won't be too far away.
*What an unusual mix in terms of the international producers you represent?why Argentina, New Zealand and Japan?
- Not really if you consider that Argentina and Japan (Ginjo sake), and to some extent New Zealand, share the same common elements?there are great wines and sake being produced by highly talented winemakers and tojis (master brewers), and they are not getting recognized yet. The quality is already in the bottle?so why should these sell less or get less respect than wine from more obvious regions? We always say that we are really a ?national education company? since we usually explain more than we sell. Our job is to get people to taste these wines and premium sake, and the stuff inside the bottles takes care of the rest. At the heart of this idea is also the notion that in the end, it?s the people you work with who make the difference between mediocre and ?wow!?. We have been lucky, fortunate, and smart (maybe a little of each) to meet and represent some of the top talent in these regions:
Susana Balbo?Crios de Susana Balbo, Susana Balbo signature wines, Nosotros (with Pedro below)
Pedro Marchevsky ? BenMarco
Pepe Galante & Mariano di Paola ? mapema
Luis Reginato ? Luca, Tikal, La Posta
Roberto de la Mota - Mendel
Jose & Pepe Reginato ? Reginato sparkling wines
Guy Davis ? Davis Family Vineyards (Russian River, CA) and Gusto (NZ SB)
13 Master Brewers from all over Japan?each as talented as anyone we have met.
*As someone who deals so closely with Argentine producers, what types of obstacles, limitations and concerns have any of them expressed to you in terms of being able to export and promote their products abroad?
- Well, I want to stay out of trouble here since I travel to Argentina a lot, but let me just say that the Argentine government has historically been more of a hindrance than a help for wine exports. As an example, and hard to believe, they actually tax EXPORTS! Perhaps the bigger obstacle for Argentine wineries is that the economic and political situation is relatively unstable, and when you are in an industry that measures commitment and success over a decade or longer due to capital investment requirements, it is hard to deal with a system that usually looks out only 2-3 years at a time.
*In your eyes, what sets apart these Argentine producers you represent? What do their wines bring to the table of American wine consumers that large-yield, often conglomerate-backed wines simply cannot?
- I alluded to this a bit above when talking about who we represent and why. I think there are three main things that set our producers apart:
1) Our wineries are owned by and have Argentine winemakers who have lived in this unique climate and region for their entire lives. For us, that means that the wines that they make TASTE like Argentine wines, not like some random wine from somewhere in the world. And as talented as some of the flying/foreign winemakers are who are working in Mendoza, I have yet to taste a wine from them that thrills me the way our producers? wines do at the dinner table. And I taste everything from down there.
2) As good as they already are, they are still always trying to learn how to improve their wines, and in today?s wine world, that?s the only way you stay on top. It shows.
3) Obsessive attention to detail seems like an abused phrase, but in winemaking it is crucial and not as common as you would think. Our winemakers are also our close friends and in Argentina that is taken pretty seriously. They make sure that every step is done with the utmost care because they would never want to look their friends in the eye and say, ?uhh..I?m sorry but this wine is just ok because we weren?t really paying close attention when we made it.? Large wineries may be able to solve #1 above, but #2 and #3 are far harder to come by, and that?s probably as true in the US as it is in Argentina.
*Looking ahead?are there any regions Vine Connections is looking to expand its portfolio toward, and why?
- We made a strategic decision a few years ago that we would remain specialists in Argentine wine and Japanese sake. Some importers have gone in the opposite direction and are happy to sell one of everything from anywhere, but we?re just not built that way as people. We started as leaders in both of these categories and we feel the only way to stay out in front is to specialize. That?s why we spend almost a month per year in Mendoza and visit Japan for at least 2 weeks every year. It?s our own ?attention to detail? mantra, and we try to stick to it so that we can look our customers in they eye and say every time, ?This is really great Argentine wine and Ginjo sake?. Every time.
- Fortunately, we won?t be bored since there still plenty of regions and microclimates still left to discover in Argentina.
*Given the nature of the market here in the United States, what advice would you give to consumers who would like be aware of, as well as actually see, a dramatic increase in availability of premium Argentine wines such as those crafted by your producers?
- American consumers have helped their own cause a lot already by being very open to trying wines like Malbec, Bonarda, and Torrontes. I think they will help themselves even further by continuing to experiment with wines at many different prices, not just the ?great values? under $15. Nick and I firmly believe that well-made Argentine wines offer incredible value and over-deliver at all price points. A $12 wine is worth more like $16, and a $30 wine is worth more like $40 when compared to other wine regions of the world. And, of course, you can support quality-focused companies like Vine Connections by paying attention to the importer name or logo (like our compass) that appear on every bottle. As with other wine regions, a good wine importer can be your best friend when you haven?t tried a particular wine yet and would like some assurance that you are going to enjoy it?especially when spending more than $15 or so.
Yes, I?m still here! Posting has taken a back seat to life and real deadlines lately (hi, Jim! hi, Eric!), but the resumption of a more regular pattern is on the horizon.
In the meantime, nibble on these tidbits:
The Center for Food Integrity reports that 60 percent of consumers are more concerned about food prices than they were a year ago. And the sales growth of private-label organically-produced foods is slowing, according to a recent study by the Nielsen Co.
Sales of craft beers continues to romp along at a double-digit pace, but a shortage of hops is almost certain to start pushing prices up. On the other hand, MillerCoors LLC has pulled the plug on Zima. In the unlikely event that you?re a fan of that particular beverage, existing stocks should be on shelves through December.
According to a recent story in Advertising Age (registration required), advances in product packaging technology have made it possible to offer animated product labels. Before too long, motion-activated store displays and even individual products may be audibly clamoring for your attention.
A panel of tasters assembled by the Dallas Morning News has sampled Wal-Mart?s $3 wines and pronounced them palatable. The non-vintage Chardonnay, Cabernet Sauvignon, Pinot Grigio and Merlot are made by The Wine Group, which also produces wines under the Franzia, Concannon, Glen Ellen, Mogen David and Corbett Canyon labels, among others. Wal-Mart?s wine is sold under the Oak Leaf label ? not nearly as imaginative as some of the tongue-in-cheek suggested names.
The mood was festive, as it always is, at the BCWAS Christmas party and tasting. Plenty of sparkles and bling were in evidence as our usual gang of suspects gathered to check out a selection of Christmas offerings from around the province.
Naturally, there was sparkling wine to start the evening ? Steller?s Jay from Sumac Ridge and as you can see at the right, owner Harry McWatters himself was pouring. Wonderfully yeasty and a perfect complement to the freshly shucked oysters that were part of the smorgasbord of delectable nibbles. And Frank said he was going to be late? snicker. So of course, I just had to check that particular pairing again on my own.
During the course of the evening the food seemed endless and conversations delightfully varied ? wandering from the newest VQA stores in everyone?s ?hood to the emerging trend of creating strata housing developments amid the vines of established wineries to which grape varietals are best suited to BC and how that varies between the Okanagan and Vancouver Islands. But always, we came back to the main event ? the wines themselves. Picking a favourite was, as expect, a tough call, but by the time Frank got there, it seemed pretty much narrowed down to two.
From one of our favourite Gulf Island Wineries, Morning Bay, Keith (shown below with Francis, BCWAS' financial wizard) and Barbara had brought an unannounced bottle of their new release Bianco. Crisp and clean, with medium plus intensity of citrus with a hint of floral on the nose, Frank?s eyes took on that glint of appreciation when we went back to this one, and he was soon deep in conversation with Keith about the four strains of yeast used ? one for each of the grapes that make up this summer sipper blend: Schonberger, Gewurztraminer, Pinot Gris, and a touch of Riesling. All are vinified separately with the Riesling adding just a touch of orchard fruit. Made in a bone dry, Alsace style, Frank?s first thought was oysters or shellfish ? especially if you can?t find a Muscadet. At that point I didn?t have the heart to tell him about the earlier nibblies he?d missed.
A highlight of the evening, one that had attracted a huge amount of anticipation was the 2004 Nota Bene from Black Hills. Considered something of a cult wine among BC wine fans, this Bordeaux blend (43% Cabernet Sauvignon, 37% Merlot, 20% Cabernet Franc) is filled with black fruit plus a hint of cherry with cedar and pencil shavings. We agreed it was well balanced with fine-grained tannins.
Unfortunately, if you?re thinking of nipping down to the store to grab a bottle or two, think again. This wine sells out year after year ? unless you?re on their list, you likely won?t find any unless you can snag a bottle at a local restaurant or visit their Okanagan winery for yourself. Admittedly it was quite delicious. Still, at $35 seemed a bit pricy and in many ways remains an example of one of the biggest issues many (both of us included) believe the BC wine industry in general needs to consider carefully as it continues its evolution onto the world stage ? how to be competitive in an increasingly savvy, discriminating marketplace.
PS: Happy Birthday to Leah. Thanks for pouring on your special day and you did a great job with the candle on your cupcake.
Bronchitis means sleeplessness. You start to doze off and suddenly you're coughing with so much force your ribs ache. After a while you get up and surf the Internet (a quaint term by now, "surf"). You get bored with that. You pour a little something strong to help knock you out. Which shouldn't be necessary with the dizzy-making antibiotic, the aspirin, the codeine-enhanced cough syrup in a good swig. You turn off the lights. You sit and look out at the city which gleams with light day and night. The...
Harvest Wine Weekend: The celebration of the season starts tomorrow... Begining Friday, October 17 Paso Robles Wine Country will kick off three days of celebration in recognition of the most important time of year - Harvest!
Have you made your plans to attend a wine maker dinner, open house, grape stomp, seminar, or any other unique opportunity during Harvest Wine Weekend? Click here to learn more about what activities are available to you this Harvest Wine Weekend. Or use the clickable buttons to the left for more information. It's not too late to get involved.
New this year: Harvest your own wine country experience by bringing along a camera. Paso Robles Wine Country invites you to photo document your Harvest Wine Weekend experience and share them with your fellow wine enthusiasts. Simply attend one or more of the over 150 events during Harvest Wine Weekend and send us your photos. The Paso Robles Wine Country Alliance will post them after the event weekend. Three lucky entrants will win tickets to the annual Paso Robles Wine Festival in May 2009. Look for the entry tool on pasowine.com beginning Sunday, October 19.
Red Barn Winery opened May of 2004. It is located four miles North of the city of Syracuse in Liverpool, NY. Open Thursday thru Sunday 12 noon to 6 P.M.
Paul Martin is the sole owner and winemaker with decades of experience. Old world (European) winemaking experience and new winemaking techniques are incorporated to produce great wines. N.Y. State grapes and fruits are used exclusively. The 3000 sq. ft. winery is built around a ?Turn of the Century? design. Tasting room # 1 is cozy, consisting of a fireplace, rocking chairs, couches and plank floors. Tasting room # 2is of the Western saloon style, high ceilings ( 25?), hand hewn beams, plank floors and antiques.
The Hearty Red is a very nie, solid, table red. Dry, with notes of cherry and vanilla. Nice!
Every wine lover has a progression of experiences from the jug wines or fighting varietals they started with, through the wines of Germany, Bordeaux, Spain and Italy before they get to Rhone blends (the end goal is always Burgundy for some reason). In recent months, I’ve been drinking mostly southern Rhone-style blends from France, Spain and California. Most of these have been red with Mourvèdre (or Monastrell) based wines a favorite. So I was pleased when Jeff (a.k.a. El Jefe) at Twisted Oak offered some samples of his new “River of Skulls” Mourvèdre/Syrah blend.
The first thing that stands out is the striking package. The red skull literally burned into the bottle signals this as something special. If you are looking for a wine for your Halloween party, look no further as your friends will be talking about both the bottle and what’s inside. The striking name is not some sort of commercial play for late October sales but a homage to local history near where the grapes were grown. It seems a Spanish Lieutenant exploring the area in the early 19th century happened across a number of skulls littered on the river bank. Being a practical man, he named this place “El Rio De Las Calaveras” or, literally, the “River of Skulls”.
The grapes for this wine were grown in the Dalton Vineyard only a short distance from the Calaveras river. Along with seven other varieties, Dalton is planted with the Spanish clone of Mourvèdre (called Monastrell in Spain). Although more known in the wine world as one of the 13 grapes of the Côtes du Rhône, Mourvèdre is actually a native of Spain, most likely Catalonian. The Mourvèdre, which makes up 90% of the blend, was fermented with about 25% whole clusters which adds to the backbone of the wine. Later, 10% Syrah from the same vineyard was blended to provide some additional structure and complexity. Nineteen months spent in a mixture of new and neutral oak barrels (50/50) provides the seasoning here.
Like some other wines I’ve recently tasted, River of Skulls is only available on an allocated mailing list. Since I just was able to sign up myself it’s still open, but I’d suggest you do this soon before the wine is sold out.
Tasting Notes:
Twisted Oak, “River of Skulls”, Mourvèdre, Dalton Vineyard, Calaveras County ($35 retail/$28 to club/received as sample) - Dark ruby in color with aromas of black cherry, fennel, tobacco, clove, and vanilla. Bold and concentrated blackberry and dark cherry fruit joined by cracked black pepper, some tar and sweet oak finishing long with moderately firm tannins. I’d recommend laying this one down for 2-3 years and see what emerges as there is plenty of fruit to stand up to the alcohol. I’m holding my second sample back a couple years and will blog my notes here sometime in late 2010.
14.9% ABV Natural cork closure Rating: 4 out of 5 stars
For some people, the storage and acquisition of wine is more than just a hobby, it is an art.
Wine connoisseurs all know that the proper storage of wine is important to its final flavor. Once it is already bottled, wine will still mature and gain body and flavor. Proper care should be taken when handling wine, or else its potential for greatness will go to waste. To keep their wine well preserved, the discriminating connoisseur will choose a proper wine rack.
How to Buy a Wine Rack
The Build Wine racks can be made of so many different materials and styles. You should consider which material and style fits your need and preference. You could have wood, glass, alloy, or metal racks. Some people try to choose materials that match their living rooms. There are a variety of styles of wine racks, find one that if convenient for you. The popular styles include counter top racks, diamond bins, cabinets and others.
The Essential Elements A good wine rack will ensure that the following elements are strictly controlled. Light, humidity, temperature, stability. If you want to keep your wine well preserved and ready for ambush party, you need to make sure they are not exposed to light, moisture, extreme temperatures and shaking or vibration.
Cabinet wine racks are good at keeping wine bottles safe. They can emulate the conditions at a wine cellar best. These condition include moderate humidity, cool temperatures, and little light
We try to control the humidity so we can avoid getting the wine cork from accumulating moisture. This will lessen the chances that the wine will get contaminated or oxidized. Keeping the correct humidity or appropriately moist environment will keep the wine cork damp, reducing the chances of contamination and/or oxidization. Warm conditions will accelerate wine aging. You have to keep this in mind when you consider which wine rack to choose.
Things to Remember Don’t place wine cellars above or near refrigerators. Refrigerators generate heat and this heat could ruin you wine collection. Buying and installing a good wine rack would be useless if that happened.
Your rack has to be smooth enough that when the wine bottles are put and taken, they will not get scratched and damaged. Bottles and labels are also important parts of the overall value of wine.
A wine cellar is great but not necessary to store your wine in the correct environment. But since not everyone can afford a wine cellar or has space enough for one, you could opt for a wine rack instead. Wine racks function a lot like wine cellars, but they are smaller and are more accessible. They are also a lot cheaper and easier to install.
Believe it or not, ultraviolet light can affect and ruin wine. That’s the reason wine cellars are so dark and that’s why you have to keep your wine in a dark safe place. When you store your wine bottles, make sure they are stored sideways; this ensures that the wine is always in contact with the cork to keep it moist.
Once again we cannot express how important it is to maintain the right conditions for your wine to mature nicely. Your wine rack system has to maintain the right amount of humidity and temperature to keep your collection going. Bear in mind that wine is something you keep for a long time. Keep your wine racks pumping a temperature range of 55-60° F. Also make sure the humidity is in the 50% to 75% range. Adjust these settings according to the needs of your wine.
Start Planning for Your Wine Rack Now! Well, now you have pretty much gotten everything in order. When a party comes crashing through, you can whip out the grade A wine and celebrate to your hearts content. Pour out the good times to the tune of the compliments and admiration your friends will throw your way all because of your fine wine rack.
About the author: For more great wine rack info and advice check out: http://www.rack-hq.com
We found a semi precious gem in the middle of Budapest. Onyx Restaurant not only served us a meal on a par with any we have ever had, they managed to do it at a cost that was surprising affordable, amidst a city that is surprisingly not.
Located just a few steps away from the tourist trap district of the Vaci strolling mall, the Onyx is a blend of old and new both in decor and cuisine. Contrasting the staid furnishings a group of LCD monitors displayed vibrant and ever changing abstract images, sort of like a soft focus fractal. I found the effect soothing and a perfect counterpoint to the near stuffy ambiance.
The service was white gloved and attentive, and the staff was knowledgeable and more than eager to share their passion for their craft. I was especially delighted by the wide variety of remarkable local wines available by the glass. As always wine details are saved for readers of the newsletter .
You on the other hand get a look at the seven courses we delighted in.
Leg of Veal Carpaccio with Foie Gras on a Roast Red Bell dressing A savory treat for foie gras. The flavors were great, although the carpaccio was a bit tough. It was thankfully chopped into strips making it easier to enjoy.
Hungarian Grey Cow Goulash Consomme A delightful twist on the ubiquitous Goulash Soup of Budapest. Fragrant and perfectly spiced.
Salmon Steak with Jelly, Sweet Potato Cakes with Puy Lentils, and a Cannoli stuffed with Sugar Peas and Radish Curry with Bean chips
Visually stunning, so much so that I am adding a rare photograph. Each of these tastes are completely different from the other, but moving from one to the next was an exploration in flavors.
Elderberry Sorbet Sweet, but not too. The ideal refreshment.
Roast Suckling Pig, with Chitterling Ravioli and Beets with Parsley Root Froth and Mini Black Pudding on Leek Bed Like most Americans Black Pudding (also known as blood sausage) is not a taste I am used to. None the less it was rich and flavorful and went well with the tenderloin and cheek of roast pork. The ravioli and beets gave a respite from the rest of the rich flavors.
Goat Cheese with a Pistachio crust and Dried Sour Cherry Jam This local goat cheese was as smooth and creamy as any I ever had. It was quite remarkable and perfect after the rich pork dish.
Tainori Chocolate Cake with a taste of 1995 Royal Tokaji Aszu Essencia Royal Tokaji Essencia is the wine made just from the dried botrysized grapes and is one of the most rare and understandably expensive wines in the world. It is no wonder then that they literally give you a single spoonful of this luscious quaff to accompany the sinfully delicious chocolate cake.
In a city where a continental breakfast start at $20 and goes way up, this 7 course delight, complete with wines that I chose to match ran us only $150 a person. There are few restaurants or experiences I have ever more heartfelty recommended than the Onyx in Budapest.
I think I’ve the score right, but it’s one of those wines where you could have a bit on either side. I opened it for tasting, thought it was really good and was cooking Italian, so grabbed the bottle and finished it off. Teusner wines seem to be a bit like that i.e. good drinking. [...]
"Consumer Learnings for Make Benefit Glorious Zinfandel Future" Christian Miller, owner of Full Glass Research--a wine industry research firm--chose this title for an opinion study on Zinfandel as a joking reference to the movie Borat. (See the movie's wine episode here.) And it?s pretty appropriate, because depending on who you talk to, zinfandel means different things to different people. There?s an almost Babel-like confusion involved in the language of zinfandel.
Andrian Murcia, the author for Blame it on Rioja is a virtual friend to Catavino.net. That is to say, we have never met in person, but we have shared a lot of conversations online. His blog sponsored by the Vibrant Rioja campaign is full of good information and interesting takes on a region that only in the past year, Gabriella and I have truly come to love.
Vibrant Rioja, on the other hand, has helped to sponsor one of our trips to the region, and from what we can tell, is trying to get Rioja into the American dialogue through the sponsorship of Mercedes-Benz Fashion Week. Personally, I think they could spend their money in more effective ways, but that?s not the point. They are doing something to help more people learn about Riojan wines, which is great!
Where their support of the region falls short is in regards to a recent campaign they’ve launched. A few months ago, we learned that Adrian had undertaken, with help from Vibrant Rioja and CIA (Culinary Institute of America), a project to record a series of videos of the land, culture and wines of Rioja. Needless to say, we were ecstatic. We wish we had the money and backing to do similar projects ourselves, but if smart people like Adrian are sharing their footage with the world, we’re content.
But after we quickly surfed over to the CIA website, digging down into their training video page, our elation quickly turned to sour grapes. I was presented with a page of videos, 22 in total, laid out in a grid with no information in, or around, them. My sense is that they are intended for CIA students when studying wine; and should come (or so we hope) with a syllabus explaining how to watch them, contextual cues and other details. I briefly browsed a few of the videos, and then clicked around looking for the embed script so that I could include a video in a post for you all to experience.
NO such luck!
What a waste. Here is one of the best opportunities to not only expose Rioja to the world, give the CIA more status to the non-food geeks, and help the Vibrant Rioja campaign have more success, and they threw it down the tubes, or rather, hid it among the tubes! So much great video, with one objective in its heart, to educate and promote Rioja. But now it sits trapped on the CIA server, buried in a back corner for those lucky enough to see it. They do, however, offer us a chance to watch the video online, or order a DVD, but seriously, why would I want to order a DVD? So I could show it at home to all my friends and family? I know my people like wine, but let’s be realistic.
I wish I could say this was an isolated incidence, but it happens all the time. Social media geeks, shake your head with me and lament this travesty. Non-Social media geeks, understand this: the web is a sharing device, where the more you share, the more you gain. Creative Common?s licenses lead to collaboration that never existed before, and the simple act of allowing people to find and share your video is what I like to call, FREE EXPOSURE! If the videos are great, the content could be useful. If this was licensed under a CC, and offered up on Youtube, Blip, Vimeo, VIddlr, or the hundreds of other video sharing sites, the content would be free. And consequently, we would spread the word about Rioja to those willing to listen. But no, it now sits in a cell of Web 1.0, imprisoned deep within old media.
I?m sure someone owns this content and wants to retain control over it, and to them I say, “shame on you”. Or maybe I should say, ?I?m sorry for you?. For the rest of us, join me in a group cheer: ?Free the content and share it with the world?
Since moving to Pensacola Beach from Michigan, I have been longing for a great, cheap, rich Michigan wine. Well, Harvest White from the Fox Barn Winery fits the bill!
This semi-dry white has all the characteristics of the wine I loved so much from Michigan. Spicy, fruity and “snappy”, this wine was a perfect companion on this hot, humid Florida night while we enjoyed some Bands on the Beach.
Since moving to Florida, I’ve really become aware to how good I had it in Michigan. You couldn’t drive an hour in any direction before hitting a winery, and I do miss being able to do just that. Many of the gas stations down here in Pensacola sell all the generic cheap wines: Yellow Tail, Beringer, etc, but you’re not likely to find anything from a local vineyard.
My friend (the one that graciously brought me this wine down all the way from Shelby, MI) mentioned that the tasting room at The Fox Barn Winery was just recently opened, and was a lot of fun to visit. According to their website, it looks as though they have nice little produce market as well.
I am definitely going to check this place out the next time I’m in Michigan, and I would recommend anyone traveling near Shelby to stop in as well.
Rating: 9/10 - Great! Price: Not sure, since it was a gift, but I think my friend mentioned it was less than 10 dollars. Winery Info: The Fox Barn Winery Paw Paw, Michigan Phone: 231-861-8050
Tecnorati
Yes, I?m still here! Posting has taken a back seat to life and real deadlines lately (hi, Jim! hi, Eric!), but the resumption of a more regular pattern is on the horizon.
The first thing that stands out is the striking package. The red skull literally burned into the bottle signals this as something special. If you are looking for a wine for your Halloween party, look no further as your friends will be talking about both the bottle and what’s inside. The striking name is not some sort of commercial play for late October sales but a homage to local history near where the grapes were grown. It seems a Spanish Lieutenant exploring the area in the early 19th century happened across a number of skulls littered on the river bank. Being a practical man, he named this place “El Rio De Las Calaveras” or, literally, the “River of Skulls”.
