As recommended by The Times, here is a list of 100 winter wines to enjoy all for under £5.  So if your feeling a bit chilly and need something warming inside check out the list for a bargain thriller, and be sure to let us know what you think on Bottletalk.

This particular bottle was a replacement for its older and sadly corked brother from the 2002 vintage. Unfortunately the good customer service cannot make up for the contents of the Rosemount Show Reserve Shiraz 2004.

Smelling of coconut oak, plum and spices, this Shiraz has an approachable tannin structure, however somewhere along the line it’s soul was ripped out and replaced with a brittle oaken heart. In short, it tastes like an acceptable but generic red wine.

I wish I could find some more positive things to say about this wine since the 2002 vintage was the first red I really got excited about. Slash the price to $10 and you would have a bargain bbq red I suppose.

Score: 86/100
Price: $20
Closure: Screwcap
Alcohol: 14.5%
Would I buy this wine?
No

SPIT: red states
With more states turning blue, a reader writes in to say that it will be even harder to do a red state-blue state article again now that Virginia and Colorado are blue. Indeed! Texas, over to you?

SPIT: global wine mergers
The purchase of Napa’s Chateau Montelena by the Reybier group (Cos d’Estournel), hailed in July by Robert Parker as “one of the biggest stories in my 30 years in the wine field,” has now been canceled. [PR newswire]

SPIT: global wine
John Mariani has a sip of the Andeluna Grand Reserve Pasionado, a $50 red from Mendoza, and calls it “an explosion of high-alcohol, grapey, oaky flavors that seemed to epitomize all that is wrong with what has been called the globalization of wine.” [Bloomberg]

SIPPED: Making drinks instead of ordering them
At least one person from the world of finance has stopped thinking about structured equity products and is now thinking about Purple Hooters at the New York Bartending School in Manhattan. [Bloomberg]

There are a lot of things that I would like to change about wine in America. I'd love to lower the prices, reduce the influence of scores on buying patterns, increase consumption, broaden the varietal mix, and on and on. I've got a long list the next time any omnipotent being comes along and asks my opinion on the situation.

But if I had to choose one thing, above all else, that really needs changing when it comes to America and wine, I would choose to destroy the association between wine and the upper class. The fact that wine continues to be thought of as the beverage of the elite does more damage to the future of the industry in this country than any other phenomenon, in my opinion.

America, it must be said, did not get off on the right foot when it comes to wine. The religious zealots that founded this country were notorious teetotalers, of course. But those who followed the Puritans were Europeans of all stripes and colors, and most had a common familiarity with and appreciation for wine. Indeed, on the face of things, America could very easily have inherited their cultural predisposition for wine on the dinner table.

But it didn't for one primary reason. No one could get the damn grapes to grow right. Attempts were made for years with both imported vines as well as the many various native vines that got the early colonists so excited when they arrived. For a while, America was thought to have the potential to build a wine industry that would flourish by exporting wine back to continental Europe.

But even with the help of the many Huguenots and other wine savvy folks who arrived on American shores with no shortage of expertise in viticulture, very little progress was made. The climate was just all wrong.

Which meant that any real quantity of wine had to be imported, and that meant money, and therefore ensured that for the most part, the upper classes had the means to drink wine, and the masses made do with the products of the bountiful grains and apples that flourished here. In short, most everyone drank a lot of beer, cider, bourbon, and whisky, while the Thomas Jeffersons, Ben Franklins, and other early statesmen of America nursed their imported collections and did their best to encourage local efforts to make wine, but to no avail.

And so, if you'll forgive me squeezing and reducing a lot of complex history into a few sound bites, after about 200 years of this sort of social division, it's no wonder that, for the most part things just stayed that way. The industrial revolution widened the gap between rich and poor, engineering an even greater difference between the consumption habits of the upper classes and the lower classes. There were upswings of interest in wine, especially when people actually started to figure out how and where to grow grapes properly, but by then it was too late. Prohibition (and the rapid recovery of beer and whisky production upon repeal) put the nail in the coffin, and set the stage for people like Robert Mondavi to come along and make the valiant effort to remind everyday Americans that wine belongs on the dinner table every day. And they're still trying.

Meanwhile, wine to many people represents the intimidating, elitist, and snobbish rich. Sarah Palin's quips during the recent campaign about the wine and cocktail drinking elite perfectly illustrate the way that many people think about wine. So too do the many comments on a recent New York Times blog about the words that are used to describe wine. I can't tell you how sad it makes me to see how many people think that attempting to describe the flavors and aromas of wine is an exercise in pretension and snobbery.

But it gets even worse. It's bad enough that the average beer loving American (whoever that is) at best thinks that wine is really just for special occasions, and at worst believes that the people who drink it are rich, stuck-up, pedants. But unfortunately, a lot of wine lovers actually act that way.

In many ways the culture of wine appreciation in America encourages this sense that wine is a luxury for the knowledgeable few. We have the specialized stores. The pomp, ceremony, and mystery that surround wine in conjunction with fine dining. The astronomical prices of top wines in the market. And of course, we have the Big Boys. You know the ones I'm talking about, right? The wine assholes.

Men who feel like they own the province of wine are just the start of our problems. Worse are the ones who also like to reel off the great wines of the world they have drunk with the same gusto as they might bedroom conquests. These are the ones that recoil in horror at the thought of sharing a bottle of 1989 Lafite with their "know-nothing cousins from Des Moines" and instead prefer to save their best bottles for wine dinners that attempt to be the oenological equivalents of an evening with Annabel Chong.

But as much as I sometimes want to punch some of these people in the mouth, I don't see the wine snob as a clear perpetrator of the problem. They're just as much another symptom of the basic travesty -- that somehow we've gotten to the point where wine is far too special. And just as with anything that has cachet, wine in America has become something that many Americans think is only for certain kinds of people. Those wine people.

Of course, this rant of mine paints a rather stark, divided world, which belies the true reality of the marketplace. America is not just a collection of beer drinkers vs. wine drinkers any more than it is a collection of red states vs. blue states. And the country is slowly coming around to wine, thanks to many different factors, not the least of which are the backlash against carbohydrates and the media hype about resveratrol.

But we've got a long way to go to get to an American wine scene that I'll be satisfied with. There are a lot of myths to shatter, a lot of attitudes to adjust, and a lot of evil distribution monopolies to crush before Americans get used to having good wine on their tables every day. But perhaps most importantly, there's a lot of wine that needs to be shared among friends -- a lot of wine that needs to be enjoyed without the trappings of ceremony or status, but instead with the simple appreciation for the fact that we are all so very lucky for what we have.

Go forth and drink without fear, and spread the wine love.

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Social Media Friends

Social media is creating quite a long tail of industries - lots of software companies, consultants, new modes of public relations, etc, etc.  Some of them focused on getting you into using social media, which is great, and many of them aspiring to help you “use” social media for your business.  The latter point is what I find interesting.

I’ve spoken on the topic of social media before (with assistance from the self-proclaimed “Bonafide Marketing Genius” Marta Kagan - FYI, I’m glad she has the confidence in herself to tag herself that way b/c she’s one of the few I would actually agree with) and I think the biggest point from my talk and others that I’ve seen (like Marta’s deck) is that this all is an excercise in sociology.  There are so many technologies that one could use, so many things that you could do, but in the end what is happening to the web is just another means of connecting, interacting, and getting to know people; not unlike joining a social club (like a sports team, a cultural center, or whatever).  In fact, just as you have “different circles of friends” offline (work friends, drinking buddies, sports friends), you’ll develop the same thing online and your community will drive you to the tools.

That’s where the idea “use social media” sticks in my craw a little bit.

I’ve had this blog since 2004 and I’ve interacted with many many people thanks to it.  It’s mainly an outlet for my thoughts, creativity, and passion (wine, technology, and marketing) and I’ve made a serious number of friends in the wine industry because of it.  My goal was to do exactly that, get to know people in the wine industry.  One of the major things its taught me though is that the only way to truly understand what this “social media” thing is all about is to get out and do it.  BUT - do it with a genuine desire and understand that its a means to reach out to a community (blog in particular).  Its not a sales tool and its not a PR tool for social media any more then going to a conference is a PR tool for you.  What I mean is you can go to a conference, chat with people, network, find people that you can stay connected with.  If you contribute to the conference (effectively contributing to the ‘community’ that the conference is bringing together) then you can get noticed and in that sense you get some good word-of-mouth publicity.

But here is how to think of “use social media” (Ugh!).  Its a sociological, human based filter.  Its not a broadcast engine like the “information super highway” or the “series of tubes”.  Doesn’t matter what tool/site you use, first and foremost your community has to be on that site and/or using that tool.  There is always a “critical mass” that needs to be achieved before the tool gets useful.  Kind of like a party, its not really fun until there are a bunch of people you know there.

Once your community is there, interacting, chatting, whatever then the dynamics of what happens is facinating.  Things start to get “useful” and the human filter is formed.  It becomes a situation where the community is as close as a bunch of office mates even though they are all over the world.  I literally consider the community I interact with on Twitter my “virtual office mates” and I genuinely like interacting with them.  The reason is that you can contribute (chat, answer questions, and otherwise participate) just like you would any other office.  In the case of Twitter, it becomes just like a hallway conversation in an office.  You can ignore it for a while, pop your head in with a little bit of nothing to say, put out some information or useful tool to the community, or you can put out a serious question to the group and get some solid answers.  Pretty much how you would for any office with cubilcles and hallways.

The best part of all this is that when the community reaches critical mass of people in a certain technology/tool who genuinely like to talk about a particular topic, forming an open community, thats when the best things come out.  If you contribute something to that community that is truly useful, it will get passed on to everyone very quickly.  People will decide if what you said is interesting, show their friends and, if its applicable, their friends may pass on the information to their other “open communities”.  The network effect takes over and your information has just become “viral” (i.e. it will spread not only in the current ‘circle of friends’ but to other ‘circles of friends’).  More importantly, the human filter took over and since that useful piece of information you generated is actually VERY useful, it will get passed on for a while (or very funny, or very interesting in some other way - the latest on Twitter was a streaming video of puppies, not useful, just very Zen).

So if you find an open community or want to know where there is critical mass already for a community you want to learn about (for instance - the wine community is embracing Twitter and Social Networks) on one of these tools the best way to “use social media” (I hate the term because it makes me feel like “use your friends”, but I guess there isn’t a better way to say it) is to contribute in significant ways.  Add to the community but more importantly be YOURSELF.  If people like you, they like you.  If they don’t, guess what…they don’t.  There isn’t alot of advice that can be given there that your parents should’ve taught you before Kindergarten.  Thats the funny truth of this “social media” craze.  The fundamental sociological point is that this is making friends.  Because even if you contribute something that spreads from network to network like wildfire, when those people check you out and “follow you” on Twitter, or Facebook, or whatever, then they start to get to know you in a more personal way then anyone over 25 ever thought possible.  If you’re obviously contributing to promote your business it will come across.  If you genuinely approach this medium (regardless of technology) as “getting to know people” in the way you’ve always done then you’ll not only have that “viral hit” you won’t be an online “one hit wonder”, you’ll have friends who can help you when you’re down, connect you to others, help you build business, get emotionally invested in your brand…. i.e. you’ll be a part of a community and how you do that is something your Mom and Dad shoulda taught you.

FYI - if you’re doing it for a business/brand it doesn’t matter - if people don’t like your personality, they won’t like your brand.  These things have a way of piercing the corporate PR veil.  Want an example?  Supposedly Cisco “gets” blogging.  Read their blogs and you tell me what you think….

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Part of becoming a connoisseur of cheap wines is knowing where to look for them. I’ll share with you one of my little secret places I attempt to seek out cheap wine: the “Reduced for Quick Sale” shelf at your local supermarket. At Meijer, my local super-mega-ultra-store, this shelf is usually located in the bottle return area. Not a very pleasant place to be searching for wines, but just think of it as a treasure hunt! You may find a bounty of cheap wines that you never knew existed.

While picking over the wines yesterday, a cartoon label caught my eye: Big Daddy Vineyards Merlot. I picked up the March 2002 vintage for about 6 dollars.

Why was this reduced for quick sale? Was it worth enduring the stench of the bottle return area to bring home this wine? Yes, yes it was. It’s almost sad that this wine traveled all the way from Argentina to end up in my bottle return area.

Big Daddy knows how to make a good cheap wine. Believe it or not, the first attribute of this wine I picked up on was the light hint of bacon. Mmm bacon. Who doesn’t love bacon? Big Daddy loves it, that’s for sure. Look at that belly! On top of the bacon was a strong berry with a leathery taste.

If you’re looking for a full bodied cheap red wine with a lot of character, give the Big Daddy Merlot a try.

Rating: 8/10 - High score for originality
Price: 6.00
Place of purchase: Meijer
Vineyard Info:
Big Daddy Vineyards
Mendoza, Argentina
www.bigdaddyvineyards.com

How many times have you bought a wine based on a promotional price?  Or bought multiple wines you didn’t really want because of a three for two type offer?  We may be all falling for “artificial promotions” that are anything but a good deal. 

According to a fascinating article in The Guardian, brought to our attention by regular Bottletalker Wine-Scribbler, up to 80% of sales of some wine brands are generated through “half price” offers that are anything but genuine.

There are some good quotes in the article from wine industry insiders confirming that what have long been speculated to be dubious “offers” are exactly that and give no real value to the wine drinker at all.

 Read more for the full story.