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I've thought long and hard about this one, but it's time to shut up shop here at The Wine Chicks.
As you all know, I simply don't have the time any longer to post stuff - that's been more than obvious. I also have been focusing so much on certain wines that I rarely taste outside of my own portfolio. And the last thing I want to do is make this site an extension of my day job. I've wanted to keep this open but since I'm pressed for time, I too often just post about a tasting/wine dinner/IPO wine with which I was involved. The quality of my writing has certain suffered and I don't want to keep posting crappy blips just for the sake of posting crappy blips.
So, let's ring in a Chick-free New Year! Who knows? Maybe I'll resurface elsewhere in the not-too-distant future...
Another summer is quickly coming to an end, and I hope everyone got a chance to visit their favorite local vineyard for a tour or a wine tasting. The highlight of my summer is always being able to visit the northern Michigan wineries. This summer, I got a chance to go up to the Leelanau Peninsula several times, and each time was memorable.
Leelanau Cellars is, by far, my favorite place to visit up north, especially because of the tasting experience. You don’t feel limited of how many wines you can taste, and the staff working the tasting room are VERY knowledgeable and friendly. I left with about 16 bottles of wine the last time I visited! If you are looking for some odd fruit wines, this is the place to go.
The wine: I shared a bottle with my new roommates in Grand Rapids. All three of us loved it.
Matt: “Delicious with chips and dip” Casey: “It would be a good winter wine. Surprisingly smooth!”
I enjoyed this 5 dollar bottle of wine with a thin-crust pizza and it was great. The wine was rich, and had a lot of flavor. I could taste the typical hints of cherry that most Michigan wines boast.
Summary: Great job, Leelanau Cellars! I look forward to coming back next year! Rating: 9/10 - Excellent! Price: 5 bucks Winery Information: Leelanau Cellars Leelanau Wine Cellars 12683 E. Tatch Rd (County Rd. 626) Omena, MI 49674 (231) 386-5201
The Wine Bloggers Conference (WBC) in Sonoma has come and gone. I’ve been toiling around with so many things to write about that I hardly know where to start. So I’m going to have to write a series of posts about different things.
First, there will be no “wrap-up” post. The concept of the WBC was to take our online conversations and meet face to face, as a community, to get a better understanding of the issues and each other. Then we need to talk more about the issues back online again. So I have always viewed the WBC as another element like our comments, tweets, forum posts, etc. We need to keep this conversation going and evolve the medium as a community. Its exciting when you think about it. Like I mentioned, technology has once again taken an industry status quo and turned it upside-down. The game has changed and we can influence how things pan out in the future. Already, as noted by Alice Feiring in her keynote speech at dinner on Saturday, there has never been a community of wine writers and now, if you felt the energy in the room at the conference, clearly there is. Guess what - thats new.
As a co-producer with so many new friends let me say a thanks and an apology.
First the apology:
While its necessary to get sponsors to pull something like this together on this scale and make sure we’re not just gathering in a park drinking from the water fountains, we tried very hard to make this a re-imagining of a wine conference. All bloggers welcome and the community is there to interact with each other first and foremost. We attempted to dedicate an entire morning to the Unconference - a free-flowing session with ad-hoc topics, no sponsors, no pitches, only bloggers. I personally communicated to everyone that we would have at least that much time to do something completely unscripted because thats what we as bloggers are about really - going off-script, something completely different. I took my time getting to the Unconference and when I arrived there was already a session about Wine2.0 and getting bloggers involved. So after all my talk of unscripted, unsponsored, hippy-blogger-love day, a brand ran a session anyway which changed the tenor of the Unconference. I didn’t take that lightly and I do apologize to the community for it. We hadn’t intended for there to be any corporate presence in that session and I should’ve paid a little closer attention to what was going on. I wanted to get that out because its been toiling in my head for days.
Now the thanks.
I’ve been getting alot of kudos, which I do appreciate and I do my best to say so even though I’m not the best at taking compliments, but really Allan Wright of Zephyr Adventures turned out to be the perfect partner to pull this off. I know a few of us had been kicking around the idea of a conference for a while but knowing what it takes to pull off a conference, my hesitation was basically I knew what I didn’t know and that was very daunting. Allan approached me in April and after talking over what he thought he could do for a conference like this it was pretty clear he had alot of experience and skills in areas I didn’t and THAT is what makes teams, companies, ideas, etc. work! The success we had was not only fast (April to October - 6 months) but we were able to take care of what we needed efficiently as if we worked together for a long time when in reality we were going basically “site unseen”. So MANY thanks to Allan, the perfect partner to making this come to fruition.
Next post…the anatomy of a conference - the snafus you DIDN’T see even if you thought it went smoothly!
A combination cited as a classic food and wine combination is Munster cheese with Gewürztraminer. But how many people sit down to a meal of just cheese? What I'm after is a main meal dish.
Ruling out Gewurz with Chinese or Thai dishes (a combination I've never found remotely enjoyable) a recipe sent with a bottle of Espiritu de Chile Gewürztraminer sounded at once interesting, autumnal and tasty.
The wine itself is not hugely expensive (around a fiver) but works well as a mid-week slurp and did work deliciously well with the food - a Thai-Spiced Chicken Salad.
Review0.3 Wine Tasting Note: Espiritu de Chile Gewürztraminer, 2007, Central Valley, Chile. Price: £4.99 [More: Adegga / Snooth]
A pleasant nose - hints of violets, limes and roses with similar flavours on the palate only more focused and noticeable. Hints of sweetness balance the wine but this is not a full in-yer-face Gewurz some can verge on the soapy, almost violent in intensity and spicy sweetness. This does have a little of the rose and ginger coupled with a suspicion of strawberries but, as expected for a humbly priced wine, is quite gentle and more subtle.
With the food: Despite the generous dollop of Thai Chili Paste the salad is not overly spicy (in the heat-hot spectrum) it still has a decent level of background heat but not enough to dampen the taste buds and, in turn, ruin the wine. Pear and apple flavours appear in the wine leading to the question should the dish have a little sliced pear added for additional autumnal flavours (not terribly Thai I suppose. Mind you is Savoy cabbage?)
Andrew BarrowScribblings Rating - 86/100 [3.25 out of 5]
Duck pâté and Foie Gras (although I find this too rich a combination, especially if the wine is of the sweeter style) do work well with Gewurztraminer.
Greetings from Asia. I have begun my first tour of duty here in the Pacific Rim, and I started my trip off with a weekend in Shanghai. The fourteen plus hour flight did not seem so bad since I was able to sleep for close to nine hours of it; of course, that was only [...]
Released from the shackles of winter we are now free to enjoy a nice chilled glass of Rosé in the sun, and what better way to kick off this season than with the Turkey Flat Rosé 2008.
A hat-trick of strawberries: colour, aroma and flavour, howzat? Crisp and refreshing with some strawberry and raspberry fruit up front, a drying acid backbone and some nice minerality on the finish.
I always find it hard to score Rosé wines, however on a warm day in the sunshine I would drink this one over most full bodied red wines, so take the score in that context.
Score: 90/100 Price: $19 Closure: Screwcap Alcohol: 13% Would I buy this wine again? Yes, it is reasonably priced.
Chateau Petrogasm’s resident beer nut and co-founder, Andrew Stuart, will occasionally be posting reviews of beers both domestic and foreign. We encourage all fans of beer and of Chateau Petrogasm to do the same. A note on the review: Dogfish Head’s 90 Minute I.P.A. has been hailed as perhaps one of the best I.P.A.’s being made in the United States. Brewmaster Sam Caglione is also considered to be one of the most talented and influential Microbrewers working in the beer industry today. I would love to hear feedback on this review, particularly whether or not you find it to be a positive or negative review, and your own thoughts on this beer.
Heathcote, Victoria, Australia. Shiraz. 15%. Cork (very long 55mm and blemish free). Approx $A70.
The Pleiades is a well known star cluster (easily) visible in both hemispheres, which features prominently in ancient mythology. In the image on the bottle for instance, the lowest star (the 4th from the left) represents Merope, who is the only one of her nymph sisters to marry a mortal (the crafty Sisyphus).
La Pleiade is a collaboration between Michel Chapoutier and Ron Laughton (Jasper Hill). The grapes are grown biodynamically and without irrigation. Presumably the intent is to demonstrate geography (Cambrian soil) and terroir.
A massive black wine which is not for the faint hearted. It is dense and powerful and laden with oak, tannin and fully ripe fruit. Smelling of ink, raisins, prune, spice (juniper), and dried herbs (bay leaf and lavender) this is quite confronting from the very start. Structured, firm and long, the tannins and alcohol vie for attention.
Insiders know that many of British Columbia?s most tantalizing food and wine experiences are found in the Fraser, Cowichan and Okanagan valleys. So wine, dine and taste your way through these food-centric areas. Discover boutique wineries, savour Aboriginal cuisine, feast...
Dubbed the "first lady of wine" by one Robert Parker, Heidi Peterson Barrett makes damn good wine (think Screaming Eagle) in Napa, and now you can listen to her talk about how she decides what and when to harvest in this video just posted by one of her winery clients, Fantesca. Filmed on October 2, Heidi discusses not only Fantesca's harvest but that of the region as a whole, so it's a nice 3-minute primer on what's happening in the vineyards in and around Napa about this time. Personally, I was super lucky to meet Heidi earlier this year in Napa at a fantastic gathering of women in wine, and if you click the link to "read more" you can check out a pic of the two of us. Not my best pic - but then again, that hardly matters when one is so close to Ms. Hallowedness of Wine. Cheers!
Found this on the clearance rack for $8. I just drank some with dinner. First glass, with a pasta & tomato sauce: started bland and finished odd. Second glass I drank without accompaniment; worse - actually gagged on the last swallow. In the morning I'll pour the rest down the drain.
London's Black Time have carved a hefty reputation for themselves over the past few years through scattered tours across Europe and the US, numerous limited-edition 7-inch records, two dense yet danceable long-player albums, and a manifesto that, among other things, espouses "fuck and rage" and the "heavy vampire sound." Double Negative is the latest full-length in the Black Time canon. Fans of the band's previous output will not be disappointed, especially if they want to hear the fractured, art-damaged scree of their singles forged with the trebly garage punk of their two albums. The trio of Lemmy Caution, Janie Too Bad, and Mr. Stix outdo themselves here and turn in the most fully realized Black Time release to date. If you've been aching for Messthetics and Back From The Grave compilations, then look no further. Double Negative is the absinthe you've been wanting to drink. Known for their propensity for all things black, Black Time carries their theme of bleak darkness to the nth degree. With tracks like "Skeleton Factory," "Blot Out The Sun," "Little Death," and "I'm Gonna Haunt You When I'm Gone" (featuring lead vox by Janie), you know you're in for the feel-bad record of the year.
The other night I invited my brother John over for dinner and the chance to spend a bit of time shooting the breeze, swapping tales, and unwinding at the end of the week. I had a couple of buffalo filet steaks marinating for a few hours in a mixture of Worcestershire sauce, soy sauce, and Angostura bitters. I sliced up a few small blue potatoes and roasted them in butter and garlic, and prepped basic sides of mesclun mix and fresh berries. When John showed up, I threw the meat in the skillet and cooked it to a perfect medium rare. Anything longer and buffalo starts to get damned tough.
The yellowish blob on top of the steak is a daub of homemade aioli, best described as French garlic mayonnaise. I used olive oil, egg yolks, a lot of garlic, and cayenne pepper to make mine. It solidifies in the refrigerator, but when topped on a hot steak it slowly melts into a lovely sauce. It's a bit different from béarnaise, but definitely gets the job done, and the oil-based topping helps compensate for the fully lean buffalo meat.
For the wine we popped open a bottle of Delicato's now defunct 2004 Night Owl Merlot from Monterey, California. $10, 14.5% abv. Some blackberry and cedar notes, but mostly just a pretty basic California table Merlot. While the wine was not spectacular, the food and conversation were great, and frankly there's nothing wrong with the wine taking a backstage to everything else once in a while.
For some reason it has taken me around three years to even try a Cabernet based wine from Margaret River. I will atone for my sins and swiftly include several of these wines in my cellar, starting with the Sandalford Reserve Cabernet Sauvignon 2005.
Sweet blackcurrant and blackberry aromas draw you into glass, on the front palate it’s all juicy, velvety and mouthfilling followed by a long and drying finish with plenty of chalky tannin and a little oak.
The finish is a touch warming, a trait I have noticed with other Margaret River Cabernets and feel is best described as a dash of white pepper. Overall a very good package, enjoyable now (after a serious decant) however should be much better after some time in the cellar.
Score: 92/100 Price: $28 Closure: Screwcap Alcohol: 14.5% Other Opinions:Sandalford, The Wine Front Would I buy this wine again? Yes, I feel the wine is priced reasonably.
There are not a lot of beet lovers in my family. I remember during a game of Trivial Pursuit with my grandfather Chuck the following question came up: "What vegetable goes by the scientific name Beta vulgaris?" Chuck gave the correct answer, with the explanation that no vegetable could be more vulgar than a beet. I enjoy red beets and go crazy over golden beets--in fact the only ingredients I dislike are those that are bland and flavorless (chickpeas, I'm looking at you). With colder nights, I thought that it would be fun to make a hearty pot of borscht, a soup that doesn't get a lot of respect thanks to lingering misconceptions from the Cold War. Borscht is boiled beets and sour milk, right? Just like the trope that Russian women are ugly, and we all know how that turned out.
Like garam masala, BBQ, pasta sauce, and kimchi, there are as many conflicting recipes for borscht as there are grandmothers in the given culture. Arguments erupt, friendships split, cities go to war against each other on the soccer field. Somehow millions of different people each have the Perfect Version of Dish X, the One True Recipe Since Time Immemorial, and woe unto the heretics.
Without any relatives from the former Soviet Republics, I have no dog in the fight. So in looking at various recipes I decided to go with one attributed to the famous Russian ballet dancer and defector Rudolf Nureyev. Chuck roast, cabbage, carrots, beets, potatoes, tomatoes, assorted flavorings... I roasted the beets before shredding them into the soup, and I increased the amount of beef and tomatoes for additional flavor and body. When serving, be prepared to add two things: salt and acidity, the latter from lemon juice, white wine vinegar, or if you're like me, hot sauce. It's a deep, rich, savory soup, but that necessary punch is best moderated by the individual diners. Whatever you do, don't forget the dollop of sour cream in the middle, and if you have it on hand, a sprinkling of fresh dill.
Frankly I don't know if you can pair a wine with this--I just started eating the soup and the bowl was gone before I thought to try it with the wine. With the earthy peasant heritage beer might be better, but afterwards I relaxed with a glass of the 2007 Bodegas Naia Verdejo. $13, 13% abv, 100% Verdejo from the Rueda region of Spain. Big peach and spice cake aroma, with full-bodied apple and peach flavors. It's easy to get a little tired of fruit bombs with red wines, but luscious fruit flavors can be refreshing in whites. My pairing advice for this wine wouldn't include borscht, but I think it would be a perfect wine for assorted appetizers or a muffaletta: the touch of sweetness and fruit flavors make you crave ham and olives.
Thanks to my friend Angela at Kirby Wines & Liquors for choosing the wine, though at the time I wasn't even thinking about borscht. I can stop by and ask for something like a "fun Spanish white" and she'll select a winner for me. I can't stress this enough: talk to the people at your local wine shop and find someone who works there with similar tastes to yours. Those folks have most likely tried a lot more wine (good and bad) than you, and can quickly find something you'll like in your price range.
My girlfriend discovered some wines in a family member's apartment. The condition of the wines...are questionable, I suspect most of them are vinegar, but thought I would run them by the fine people in this comm.
They are
1975 Champagne: Piper-Heildsieck
1979 Saint Emilion Grand Cru Classe: Chateau L'Angelus
Vermentino was the outstandiong variety at the recent AAVWS. Six of the seven Vermentinos were awarded medals. See more about vermentino Vermentino was one of four white varieties which will shape the Australian wine industry over the next decade see my take on these varieties here.
Pouilly Fuisse should not really be mixed up with Pouilly Fume although it happens. While both are white wines Pouilly Fuisse is rightfully Chardonnay and Burgundian. The other Pouilly is from the Loire Valley and is made from Sauvignon Blanc ( to be covered someday!). While Pouilly-Fuisse is an appelation on to itself it would be a shame not to give the individual terroirs recognition also. There are 4 villages in the appelation: Vergisson, Solutre-Pouilly, Fuisse and Chaintre and arguably 5 terroirs as Solutre and Pouilly are distinctive.
From a distance the twin rocks of Vergisson and Solutre are a clear giveaway that you have arrived. The certain soil zones around these rocks are limestone and give the wines that mineral taste which is lacking or more subdued in the other communes outside of Vergisson, Solutre and Pouilly.
The 5 terroirs within Pouilly-Fuisse are :
Vergisson - mineral driven, punchy with acidic backbone. Solutre - mineral driven but softer with pronounced acidity. Pouilly - Good harmony of mineral and fruit - most balanced. Fuisse - More fruity, does not have the minerality of previous 3. Chaintre - Fruit dominant.
The next time you try a Pouilly-Fuisse take a closer look at the label and see where it comes from - there should be a difference. Personally my favorite is Pouilly proper. It seems to have the right balance of fruit, minerality and lively acidity. The other all have their unique characteristics but not in the harmonious balance I get in a benchmark Pouilly.
Not a comprehensive list by any measure but the wines I liked were made by:
Love is in the air this month. For those of you looking for a way to dress up your Valentine?s Day, consider the object of your affection ?the one with the sparkling personality? as your inspiration.
Accordingly, pop open the sparkling wines and celebrate.
If Valentine?s Day is not your thing, there are plenty of other reasons to celebrate with bubbly this month, from Presidents? Day to any other day of the week, which ends in ?y.? Why? Because sparkling wines add a touch of festivity to any occasion and they taste too good to wait for a special event. And, even though you may not have a fondness for this Hallmark holiday, you always have your love of wines to keep you warm.
Sparkling wines, of which Champagne is most well-known, capitalize on harnessing the CO2 created during the fermentation process to provide the fizz we all know and love. This capture takes place during a secondary fermentation, which is coupled with allowing the spent yeasts to remain in the bottle throughout the ageing period. The yeasts impart the bready/toasty aromas and flavors that are characteristic of sparkling wines.
There are several ways to make a wine sparkle, the simplest, cheapest and short-lived being the injection method (aka pompe bicyclette), which injects CO2 into the wine. These man-made bubbles tend to be large and coarse on the palate.
Conversely, the traditional method, based upon Methode Champagnoise, provides a longer-lasting, smaller bead, which has more finesse in its mouthfeel. These traits stem from the labor-intensive process which includes an initial blending of still wines (assemblage) that is then bottled and capped, along with a yeast and sugar mixture (tirage), to facilitate a secondary fermentation. The wines are then left to age on the spent yeasts for a period of time as set by the appellation (in Champagne, this is a minimum of 15 months for non-vintage wines, while Cavas are generally aged for 9 months).
The sediment left behind must then be carefully shifted from the base of the bottle to the neck in a process known as riddling. The bottles are gently tilted and turned throughout a period of several weeks, forcing the sediment down into the mouth of the bottle. The necks are then immersed into a cold, briny solution, thereby freezing the sediment. The caps are removed and the frozen sediment is thrust out of the bottle and discarded (disgorgement). The remaining wine is topped off with a blend of wine and sugar/must (liqueur d?expedition), which impacts the resulting dryness or sweetness of the finished sparkling wine. The final step is the insertion of the cork, which is much denser that those used for still wines given that sparkling wines can be under up to 6 atmospheres of pressure (be careful where you point that thing).
A similar process is used in the transfer method whereby the steps above remain the same with the exception that the sediment is removed in bulk and the wine is then filtered and bottled. Such wines will note that they have been fermented in the bottle, whereas the wines in the previous method are labeled as having been fermented in this bottle. An additional method involves the use of a tank in which the entire secondary fermentation, ageing and disgorgement takes place. While this is of course a much less expensive process than the other two, it is frequently used to produce wines that have a distinct freshness to them such as Astis from the Piedmont region in Italy.
The Champagne region in France has done a good job in marketing itself as a luxury product and this joined with increasing demand, limited supply and expensive processes has pushed up the price on these wines. Vintage sparklers (those produced entirely from grapes grown in a particularly great year) and prestige marquees (i.e. Crystal, Dom Perignon) command even higher prices. However, many sparkling wines from other regions in France (such as Burgundy and the Loire Valley) as well as well-made American, Italian (Asti and Prosecco), Germany (Sekt) and Spain (Cava) can offer the consumer a wonderful experience without the hefty price tag.
Kopaonik is the largest Serbian ski resort. It is a popular place for domestic skiers and is becoming increasingly popular with foreign visitors. Although “Kopaonik” is actually a large mountain, the term usually refers to the area around the “Grand” hotel and the apartment complex “Sun?ani Vrhovi”. The area is small but contains quite a few hotels and private houses. It’s self contained, with shops, banks, a post office, etc. Apart from the restaurants in hotels, there are a few good restaurants around. In this article I’ll write about the restaurants I’ve visited this year, it might help you make the right choice (I didn’t have any tips at all…).
Etno club “Sunce”
This restaurant is located at the end of a quiet cool-de-sac, in the woods, a 5 minute walk from the Grand hotel. It looks very small from the outside, but it’s quite a spacious place. The atmosphere is great, fairly traditional, with two open fire places, a mixture of smaller and larger tables, a nice blend of loudness and privacy. The music wasn’t great, but that’s the easiest thing to change . The food was excellent and so was the service. They offer mainly Serbian dishes, if you’re not sure what to choose from the menu, the waiters will help you with their recommendations, you can trust them. The wine list includes wines from some of the better Serbian cellars, such as Radovanovi? and Aleksandrovi? (Topola). Go for Aleksandrovi?’s red or white Triumph, they are some of the best wines Serbia has to offer. Overall, it’s a great place, I’ll be back.
Food quality 5/5 Atmosphere 5/5 Service: 5/5 Price 3/5 (moderate, but excellent value) Wine list 3/5 (Radovanovi?, Aleksandrovi?)
Na?a ku?a
This place reminds me of modern pubs-restaurants in Ireland. It has a large bar area in the center, with large tables around, a couple of two seater tables in the corner for some extra privacy and a cosy open fire in the front. Both the interior of the restaurant and the furniture are made of light coloured wood, and there are stripes of small red lights throughout. There’s also a big video beam that mainly shows snow scenes during the day. It is a place frequented by the younger crowd and is open quite late into the nigth (until 3am). They have a small but well-chosen menu (which is also extremely well designed) and it’s obvious they put a lot of effort to make it a bit different from other restaurants in the vicinty. The chef is excellent, and the food is great, so give “Na?a Ku?a” a try if you get tired from the Serbian cousine and are looking for some European tastes. It is one of the more expensive restaurants, with a full dinner for two with a bottle of wine and a dessert producing a bill of around 50 euros. The wine choice is not great, but they do have a few wines apart from the regular choice, we recommend the wines from the Terra Lazarica range.
Food quality 5/5 Atmosphere 4/5 (nice mix of modern and traditional, younger crowd) Service: 4/5 Price 2/5 (expensive) Wine list 2/5
Etno ku?a Studenica
If you’re on a lower budget looking for good quality Serbian food you should visit the etno restaurant Studenica. Pick one of the two tables on the far left to avoid looking at the interior of the kitchen and to avoid the local crowd on the right side. The place is clean, the food was great and the waiter was top-notch, but the problem with this place is that it has too much light, it is visited by the local crowd and generally the level of privacy is quite low.
Food quality 4/5 Atmosphere 2/5 Service: 4/5 Price 4/5 (relatively cheap, good value) Wine list 1/5
Zvrk
This is a very popular restaurant located at the center of ski activities (the “baby slope”, ski lifts Karaman Greben and Pan?i?ev Vrh), just besides the Grand hotel. The restaurant has two levels, the upper one being more packed and colorful, the lower one containing a large center-located open fire place. This fire creates a very tempting smell outside the restaurant, which is the main reason you probably won’t resist getting into it. In general, it’s not a bad place, but there are much better choices around…
Food quality: 2/5 Atmosphere: 4/5 Service: 3/5 Price: 3/5 Wine list: 1/5 (just the very basic Serbian wines)
The price of this on Wine Market is currently $39.99. The price will rise tomorrow afternoon. Get in now if you want some of this lovely Barossa Shiraz.
I think Frank is having an affair. He mutters her name constantly ? sometimes lovingly, sometimes not so much so. Her picture appears in books on the coffee table, on the dashboard in the truck, even pinned on the bathroom mirror with some unintelligible scribbles and notations below it. I know he sometimes even takes her to bed.
Like all relationships, there is a definite up and down cycle to his infatuation with this woman. As his WSET exam gets closer he finds her more frustrating. At other times, he finds her charming, witty, and distinctly sexy. But he relies on her totally and without reservation. ?I just can?t be without her,? he?ll sometimes confess.
I suspect that if Frank ever actually met her face to face and in person, he would give her the traditional European greeting ? three kisses on alternating cheeks ? right, left, right. He might even hug her.
Tonight Frank writes the vinticulture portion of his WSET Diploma exam. Perhaps when he?s done and the marks are tallied, he will close the Oxford Companion to Wine and Jancis Robinson will be forgotten for a short while. Perhaps. At least until it?s time for the next exam.
Social media is creating quite a long tail of industries - lots of software companies, consultants, new modes of public relations, etc, etc. Some of them focused on getting you into using social media, which is great, and many of them aspiring to help you “use” social media for your business. The latter point is what I find interesting.
I’ve spoken on the topic of social media before (with assistance from the self-proclaimed “Bonafide Marketing Genius” Marta Kagan - FYI, I’m glad she has the confidence in herself to tag herself that way b/c she’s one of the few I would actually agree with) and I think the biggest point from my talk and others that I’ve seen (like Marta’s deck) is that this all is an excercise in sociology. There are so many technologies that one could use, so many things that you could do, but in the end what is happening to the web is just another means of connecting, interacting, and getting to know people; not unlike joining a social club (like a sports team, a cultural center, or whatever). In fact, just as you have “different circles of friends” offline (work friends, drinking buddies, sports friends), you’ll develop the same thing online and your community will drive you to the tools.
That’s where the idea “use social media” sticks in my craw a little bit.
I’ve had this blog since 2004 and I’ve interacted with many many people thanks to it. It’s mainly an outlet for my thoughts, creativity, and passion (wine, technology, and marketing) and I’ve made a serious number of friends in the wine industry because of it. My goal was to do exactly that, get to know people in the wine industry. One of the major things its taught me though is that the only way to truly understand what this “social media” thing is all about is to get out and do it. BUT - do it with a genuine desire and understand that its a means to reach out to a community (blog in particular). Its not a sales tool and its not a PR tool for social media any more then going to a conference is a PR tool for you. What I mean is you can go to a conference, chat with people, network, find people that you can stay connected with. If you contribute to the conference (effectively contributing to the ‘community’ that the conference is bringing together) then you can get noticed and in that sense you get some good word-of-mouth publicity.
But here is how to think of “use social media” (Ugh!). Its a sociological, human based filter. Its not a broadcast engine like the “information super highway” or the “series of tubes”. Doesn’t matter what tool/site you use, first and foremost your community has to be on that site and/or using that tool. There is always a “critical mass” that needs to be achieved before the tool gets useful. Kind of like a party, its not really fun until there are a bunch of people you know there.
Once your community is there, interacting, chatting, whatever then the dynamics of what happens is facinating. Things start to get “useful” and the human filter is formed. It becomes a situation where the community is as close as a bunch of office mates even though they are all over the world. I literally consider the community I interact with on Twitter my “virtual office mates” and I genuinely like interacting with them. The reason is that you can contribute (chat, answer questions, and o