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Amazon.com, the online purveyor of books, apparel, and just about everything else, has announced its plans to enter the wine sales business. Beginning as early as mid-October, the online retailer will offer a selection of more than 300 wines from all over the United States to customers in 26 states. The company indicates that the selection will represent a wide cross-section of US producers, not just wineries in California, Oregon, and Washington State.
Shipping and taxes, as ever with online wine sales, will likely be an issue. Amazon says that customers of the Amazon Prime service (which carries a $79 annual fee) will get free shipping. Still, it's an intriguing development.
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This wine is characterized by a yellow-green colour, a fresh citrusy aroma with hints of honey and a complex flowery aftertaste. It’s a semi-dry riesling, dryer than the Slovenian rieslings (such as Laski Riesling for example), but sweeter than those found in Serbia. It is a nice wine to accompany a lighter meal.
This is one of the wines available in Belgrade restaurants in 0.2l bottles, so if you’re a driver among non-wine drinkers (meaning you can’t order a whole bottle of some fine wine) it’s a good chance you’ll be in a position to try it. Do so.
Time to clear a few things up here at Catavino.net. This past week, we have received some emails that need to be addressed, and we think the only place to do it is here on our site. Lately, we’ve been receiving some odd emails. Evidently, there is a rumor circulating that Catavino is a winery/bodega. You see, this week I’ve received at least 5 emails from different countries, including the USA, asking to represent our wines in restaurants, export markets and country wide in the case of Canada. Being a couple of wine writers without a winery, nor with any connection to the wine making process, I’m not sure where this idea has come from. I have to say we’re quite flattered, though a bit befuddled. Is there something on our site that leads people to think we make wine? Do other wine bloggers find themselves being solicited in such a way? Inquiring minds want to know!
Trust us, we would love to make a wine. In fact, we tried to once, but with mixed results. We will try again, and if you are a winery who wants to help us in this project, we’re all ears. We’d love to put out a Catavino Garnacha Blanca, or Catavino Touriga Nacional, but sadly, they don’t exist. However, we’ll be sure to scream it from the rooftops if we and when we do create a Catavino wine.
What we do do is work with wineries to use the internet more effectively. Currently, we have 4 clients, and we are interested in helping a few more, but we are getting picky. If you are, or you know, a winery that understands how the wine world is changing and that old ideas might not apply, give us a ring. My number is: +34 656 433 063, call me, llamame, liga-me, or send us an email: cvm@catavino.net, we’re listening!
So Now For Some Wine…But Let’s Not Talk About Iberia For A Moment
A completely biased and non-professional review is coming up. Why? Amy Lillard, and her blog, have been in my feed reader for almost as long as I’ve known what a feed is. Tom Wark has lauded them as one of the top winery blogs, and I have to agree with his approval. The level of frankness and honesty on this site is mind blowing and if you are a winery who wants to start a blog, you would not be doing poorly if you copied Amy’s model and style. Because of her writing, I felt like a close friend even before I had the chance to meet her at the EWBC 2008. The only element that was missing from our relationship was her wine. I wanted to try the wine but with its lack of distribution in Spain, I just had to wait. The winery and the blog’s name are La Gramiere.
Fortunately, the harvest did not keep Amy from visiting us in Logrono at the EWBC2008, giving me the chance to finally taste the wine behind the blog. Thus, this critique is tainted by the relationship I have with both her and her writing. Having followed the ups and downs for so long on her blog, I feel connected to what she is doing, and I feel like I hold a small stake in her adventure. This is proof as to why wineries should blog!
How is the wine? In one word, great! We miss French wine, seeing that Spain has none for sale, or at least very little. This is a wine after my own heart, a Rhone wine that is not from the Rhone (see full story here). It is full of the spice and terroir that I love, but with a lighter, less obvious way about it. After my first taste, where I was grateful that it didn’t suck (a fear I had considering my high expectations), I was quickly told that the wine was around 15%; something that both turned me off and at the same time surprised me. Similar to my notes on Monday, discussing how 100% new oak shouldn’t always be associated as a bad trait, you cannot say that high alcohol is always bad either. This wine is balanced and pleasant, and has a long life ahead of itself. I have to recommend it: number one, if you trust me and my palate, and number two, if you like to look at wine from new perspectives. This is a winner, not to mention organic. And if you ask Amy her thoughts on organic wine…well, let’s just say that you might want to pour a tall glass and grab a seat, because it will be awhile before she finishes.
Sorry that I can’t be more objective, but I feel that as I become closer to wineries who blog, the less I can allow myself not to be their cheerleaders. On the other hand if I try to separate myself from my love for this wine and look at it completely objectively, I still have to say I think it is a very well made, interesting wine. La Gramiere is making great wine, and they are telling the story as they do it. For me this is what wine should be about, good juice, good people, and lot’s of stories!
I have two real passions that I’ve spent the last few years trying to combine - technology and wine. This post is about technology. My technology passion goes back a long long way (in my life) to Commodore Vic20 to working in a computer software store all through High School to going to MIT for an Electrical Engineering degree. I just love to learn about it and having grown into my skin as somewhat of a geek I feel fine diving in and ripping things apart just to figure out how it works at its most basic level.
Anyway, one thing I’ve seen, particularly in the latest “craze” of social media, is the utter lack on innovation. There is a repetitive iteration (yes, that was on purpose) to sites and technology I see coming out all over tech but particularly in social media websites. People, particularly in wine, are confused as to which site to use, why? Because that are pretty much the same thing. Slight variations, but for the most part the same.
And yet, many of these sites call their releases “innovation”. Blech! Come on. Innovation is disruptive to the status quo. In my mind, disruptive makes things interesting. I’ve gotten involved in a few projects that I found interesting (i.e. I thought could be disruptive) and have tried to counsel these companies on how to highlight their innovations. I’m not going to blather on about them in this post, this is more of a post to highlight what is and isn’t innovation which is pretty simple - if you’ve created something with some defensible intellectual property then you’ve likely got an innovation. That means a NEW WAY of doing things. Not a re-swizzle of old technology.
Unfortunately, far too often folks in Marketing (I guess my current field, technically) walk around touting innovation and what this does is create a high noise floor for real innovation. One very innovative company that I worked with, Cruvee, went through some intensive messaging sessions with me and are going through some re-designs to reinforce that messaging. But why did they have to do that and why did they have to call me and ask for my help? Because the sheer number of “social media” sites that lack innovation in the tiny tiny area of “Wine” made it actually challenging to highlight what they do differently, and believe me, they are taking a very different approach and actually introducing some new concepts. But that seems to be the exception rather than the rule.
I think this is in part due to a diluted engineering discipline called “agile development“, which I’ve written about before. I say “diluted” because the interpretation of the interpretation of the interpretation of the original discipline has made people think that pumping out any old crap and then adding features will eventually allow you to hit the one thing that people need (or somehow early adopters will just start using it for what they need). That is a horrible assumption. That is called “luck” and its no replacement for hard, smart, innovative work. If you know the story of YouTube you might disagree with me. If so, then “good luck”, you’re gonna need it.
If you agree with me then what’s the cure? Easy, proper Product Management - think about what you’re doing, the audience you’re attracting, what their actual problem is, and have a directed effort. What a Product Management discpline is all about is INCREASING YOUR CHANCES OF SUCCESS. You can count on luck, or you can do the work. I guess it depends on how much time you have and how long you can go without a salary.
On the plus side, investors that I know just ask me “who’s got something innovative?” or “what do you think of this company?” and I can keep being employed to separate the wheat from the chaff.
[07/05/2008, 06:07]
La Rioja ALta 95 gran reserva!!!!! this wine is killer I have been sitting on it for a little while, I have had several over the last two years, I think it has passed its apex but is still in peak time, very earthy mushroomy and meaty plus tobacco great nose and something you wont see around for long try it if you can.
This is the salad we had for lunch today. Remember this salad from 2006? It looks the same but there are slight differences. The 2006 salad contained smoked salmon and telegraph cucumber. Fast forward to 2008 and I've used lebanese cucumber with feta cheese, both thinly sliced by mandoline and topped with smoked ocean trout.
There is no recipe. Just layer thinly sliced cucumber, then feta, top with smoked ocean trout, slivers of red onion, drizzle with olive oil, a squeeze of lemon juice, a few leaves of flat leave parsley, sprinkle of salt and a grinding of pepper.
Bryan insists I tell you he considers it the best salad he has eaten in his entire life.
There's still plenty of fire left in the belly of old gnarly Grenache vines in Calatayud, Spain. These old vines manifest their destiny in Garnacha de Fuego 2007, imported by Jorge Ordoñez, and sold here in Tennessee for well under $10, and in some areas of the country nearer to $5.
This is one of those outstanding inexpensive red wines that make you wonder why some wines cost so much. Unencumbered by wood aging, it's so very pure and drinkable, yet unlike similarly priced junk wine, the wine equivalent to junk food, it's genuine. There isn't a hint of manipulation evident.
True to form for a fresh Grenache, you get a plethora of raspberry character, perhaps even some "Now-Or-Later" cherry mixed in. There's also some white pepper spice to be sure, and a mouth full of rocks. The body is light-to-medium, and the combination of youth (wine) and age (vine) come through in the somewhat rustic, lasting finish.
The vines harvested for this wine go back to the days when Franco took power and when Picasso painted Guernica. On a political hiatus for decades, these sage vines are now just coming into their own. Therefore I'm raising a glass, to remember those people who suffered before, and to be enlightened with the wisdom to help alleviate future suffering. The planting of these vines was a bit before my time, but not really that long ago in the evolutionary big picture. History is changing fast, and as was said, "those who cannot learn from history are doomed to repeat it." Garnacha de Fuego kindles the mind, makes you think, doesn't cost a lot, and it even goes great with fried green tomatoes.
Hmm, that’s a very similar label! What I find more interesting is, that given the development of prices in the last two vintages, this 06 villages costs the same as the 04 ‘Lachaux’ Clos St.Denis of yesterday. There can be only one winner at the same price-point and despite the high quality of this wine, [...]
At a recent tasting of South African Great Whites I was really excited by the wines I tried.
In the past I have sometimes been disappointed that in general the wines could seem out of balance, either too acidic or flabby, the fruit almost a cariacature of itself and even in the worst cases just dirty.
These wines however showed exuberant fruit, great balance of refreshing acidity with richness and depth and really distinctive character. I thought they showed very well and certainly will lead me to the South African shelves when I want good value white.
My favourites from each section as follows, full tasting notes seem to a bit of a dream at the moment but one day I hope to get them all up!
Jan Daneel Chenin Blanc 2005 Napier: Very simple but stylish label would have great shelf presence. Pretty, sunny apricot nose. The broad oak at the front palate is a touch too heavy but underneath is gorgeous fruit. Well-rounded, almost heavy, weight in the middle with enough crisp acidity to take you back for another sip. The fruit pushes right through to the end and lingers for ages. Lovely. 17 Stockist -Jeroboams £15
Tokara Sauvignon Blanc 2005 Stellenbosch: Fresh, flower petals delicacy on nose followed by vibrant, exciting fruit on the palate. Well-handled oak comes pouring through on its tail but is integrated and adds complexity. Balanced and fine with a crisp, juicy finish. 18 Stockist - Wimbledon Wine Cellars £17.99
Other very good Sauvignon Blancs - Quoin Rock 2005 Stellenbosch £9.49 Andrew Chapman Wines; Cape Point Vineyards 2005 Cape Point £14 Jeroboams; Neil Ellis Groenekloof 2005 Stellenbosch £9.99 Christopher Piper Wines, Villeneuve Wines, SA Wines Online
Jordan Nine Yards Chardonnay 2005 Stellenbosch: Up front fruit balanced with a sure and light touch. Fine and nutty with integrated oak tannins backing it up. Silky mouth feel kept frech with tangy acidity. 17 Stockist Laytons; SA Wines Online £17.25
Other recommended chardonnays - Glen Carlou Quartz Stone Chardonnay 2005 Paarl £11.99-12.49 Oddbins, Christopher Piper, SA Wines Online, Genesis Wines; Quoin Rock Chardonnay 2002 sent by mistake but very high scoring, see previous info for stockist leads.
Fairview Viognier 2006 Paarl :Very aromatic nose but avoids parody. Crystallised fruit, nice levels of acidity. Not just floral but lively and fresh. 17 Stockists Harrods; Noel Young Wines; Valvona & Crolla £9.95
Also very good was the Bellingham Maverick Viognier 2005 Wellington £8.49 Majestic, SA Wines Online.
I recommend the Villiera Inspiration 2006 Stellenbosch £9.99 Tesco This desert wine has an unctuous, lovely texture, a nose of marmalade ice cream, very fresh and fine. Rich and great value.
Don Ziraldo is the founder of Inniskillin Winery in Canada and is credited with bringing ice wine to the forefront. If you?ve never had it, you should try it. It?s expensive ($100 for a half bottle) but OMG it is divine. I had the Cab Franc Icewine and it tasted like a liquid strawberry shortcake. Anywho, Ziraldo got married this past week to Anna Netter. But here?s the good part. The couple did a press release and here are just a few snipits from their article. The 58-year-old Mr. Ziraldo met his bride on the ski slopes of Whistler, but they lived apart for some time, "each continuing to travel and learn from other cultures. Gradually, thanks to their mutual interest in Buddhism, both learned that "there is no fear, only love." At the 2004 Olympic Games in Greece the couple exchanged eternity rings. Remember that kids ?there is no fear, only love?. WTF? I love it, they exchanged ?eternity rings?. Is that just basically what millionaires call a wedding band? And OMG, that hat and those shoes do not scream millionaire. I do like her dress though.
More details on the wedding: It took place at the jet-set Hotel Traube-Tonbach (Traube means grape in German), which "prides itself on its strictly enforced peace and quiet, and the glamour of its very upscale clientele." The wines were Inniskillin -- natch -- and the dinner menu featured venison and pike. The couple is honeymooning in the Bahamas with friends.
Does it strike anyone else as odd that they took ?friends? on their honeymoon?
Fact #1 JD Wetherspoon?s is a chain of pubs in England. There are 650 in operation.
Fact #2 Constellation Brands is a wine GIANT. They sell more than 80 million cases a year. They own Alice White, Almaden, Arbor Mist, Cook's, Covey Run, Inglenook, Vendange, Dunnewood, Farallon, Great Western, J. Roget, Marcus James, Paul Masson table wines, Taylor California Cellars, Viña Santa Carolina, Banrock Station, Hardys, Leasingham, Barossa Valley Estate, Chateau Reynella, and Nobilo just to name a few. Seriously, they own hundreds of wineries.
Fact #3 Constellation often does ?private labels?. This means that they take one of their wines, let?s say Alice White for example, and they put it in a bottle with a different label on it. So, if you were a mega retail store *cough Total Wine cough* you could take that Alice White and call it Blue Flame *cough ass in a glass cough* and when people want more, they can only get it at your store b/c the consumer doesn?t know it?s Alice White?.for example.
Fact #4 JD Wetherspoon?s let several different companies compete for their house wine. Whatever wine was the most popular for the trial period would win an exclusive with all of the pubs for a contract valued at nearly 150 million dollars.
Okay, now that we know the facts, let?s look at what really happened. It seems that an email was leaked from the Boss of Matthew Clarks Brands (a division of Constellation Brands) to all of their employees (around 300 people).
Wine distributor Matthew Clark emailed staff asking them to buy up to eight bottles of wine each at JD Wetherspoon's pubs in Bristol - and then claim it back on expenses. Employees were told to buy Nottage Hill Chardonnay and Shiraz, and Echo Falls - all of which are produced by Matthew Clark parent company Constellation Europe. If each of the firm's 300 employees had "done their bit" and splashed out on eight bottles of wine, it would have increased sales by 2,400 bottles in the city's pubs - potentially tipping the balance in its favour. The plan to artificially enhance the wine's popularity was devised as Constellation battled with rival firms for the exclusive rights to supply wine to JD Wetherspoon's 650 pubs.
Nice. I?d love to buy wine and expense it back to my boss. Somehow I don?t think he?d go for it. I have to say though, this doesn?t shock me so much. I wouldn?t put anything past Constellation Brands. So I guess my point here is know your brands, and know what you are buying. http://news.independent.co.uk/uk/this_britain/article1200200.ece
When pigs fly?I mean drink beer
So, in Tasmania (off of the coast of Australia) there is a local tourist attraction that has been getting a lot of flack lately. If you go to the ?Pub in the Paddock? you will find Prescilla and PB and they chug beers. But get this, Prescilla and PB are pigs. Yep, people can pay to ? and I quote ? ?pour bottles of beer down the willing throats of resident pigs?.
Dude, I would totally pay to see that. But PETA would like to go on the record and state that they are not down with it and they want to have the pigs rescued.
"Whilst it is a difficult pill to swallow ... it's certainly not cruelty, unfortunately," RSPCA state chief executive Rick Butler told PETA.
Pub owner Anne Free said Wednesday she was outraged that the tourist attraction had been attacked as cruel in the latest edition of a magazine published by animal welfare group Choose Cruelty Free. "When it's very, very quiet, I often actually have to go over and give them a couple of drinks because, yeah, they do look forward to it," Free told Australian Broadcasting Corp. radio. Note to self: If you ever go to Tasmania, you must go see the beer swilling pigs! http://msnbc.msn.com/id/14035561/
Boozehounds
Heartland Brewery has just begun marketing their new beer called Slobber Lager. This non-alcoholic beef flavored beer is made specifically for dogs.
"It's damn good," said Jon Bloostein, owner of Heartland Brewery, after taking a sip. Polo, a Bichon Frise, took a sniff and slurped down the whole bowl in a few seconds. Simba, a Shih Tzu, was more hesitant. After several whiffs and plenty of encouragement, he took a few gulps. But Diva, a Rottweiler, couldn't get enough. She finished one bowl and moved on to the next. Still thirsty, she sipped from a pint glass, then drank straight from the tap. "She's a beer drinker!" said Allison Cardona of the ASPCA, who helped bring the dogs, all available for adoption, to the tavern for the taste test.
Um, I am sure the dogs love it but why is the brewer drinking it? Ew! Beef flavored beer? Count me out. My dog is fat enough as it is so he?s definitely not getting any.
Schramsberg has just come out with a new sparkling wine meant to compete with the likes of Krug, Dom P., and Cristal. It is called J. Schram Rose 1988 and there were only 800 cases produced. Rarely will you ever see an American Sparkler go for more than $75 but this one??$120. "It appears in a world where Dom Pérignon Rosé is $200, and Cristal is probably $350. The Krug Rosé is certainly in that range as well," said Shramsberg head winemaker Hugh Davies. "This wine competes with those in terms of flavor, finesse and character.
Yeah, but it?s still Schramsberg and I doubt it competes with Krug. Strike that ? There is NO WAY it competes with Krug. If anybody out there can get a hold of some, I wanna know what it?s like. Ooooh I would love to have it in a blind tasting. http://www.winespectator.com/Wine/Features/0,1197,3361,00.html
Last night was our anniversary so Kipp and I got a babysitter and hit the town. First we went to Milner's in Winston Salem and I had a glass of Renard Rose. It was just kinda meh... From there we proceeded to go to several different bars and I actually ran into an old sorority sister at Foothills. Anyway we came home at 8:30 (I know, were wild right?) and I fixed Steak with a mushroom and Humboldt Fog (bleu cheese) sauce. We had an '01 Spotteswoode with it. That review will come tomorrow. But for now read my review of Martinelli Pinot that I had at an impromptu wine dinner with Jon and Sam at my house on Sunday.
Martinelli '02 Moonshine Ranch Pinot Noir The nose was earthy and powdery all at the same time. It also had a lot of blackberry with some hints of white pepper. The palate was all cherry cola and sweet black cherries. There was some hidden acidity on the mid-palate with a very sweet, very lush blackberry jam finish. Yeah, it was over extracted but damn, it was GOOD. I have one more bottle and I think I'll let that one sit for about 3 more years.
Finish of mixed berries, cassis, cedar, and tobacco
Good friends treated us to a couple of bottles of this wine. It's drinking really well right now and is enjoyable because it's so relaxed and polished. The flavors integrate beautifully, and the texture is nearly perfect.
To purchase this wine at auction or from the library collection of a fine wine merchant, expect to pay around $150 per bottle. As one of the Grand Cru Classe wines of St. Emillion, this wine has the reputation of aging quite well. Typically a Merlot-based blend, it has developed a strong reputation and a strong following for decades.
At the recent Albany event at the Desmond, I had a chance to meet Chris Reno of Chateau Lafayette Reneau. I chatted with him for a while, and tasted some of the exciting new varietals. Always a personal favorite, I wanted to try their riesling.
The riesling did not disappoint. It had a wonderful nose and an excellent balance between fruit and acid. Still one of my favorite rieslings.
They also had an exquisite dry rieslign as well. Absolutely fabulous!
'An onsite accident occurred at Wirra Wirra yesterday following the collapse of a fermenting tower at our winery in McLaren Vale. A number of fermenters, tanks and a presses have been damaged, resulting in some loss to our 2008 vintage.
'We are currently working closely with the authorities and SafeWork SA to assess the full extent of the damage.
'We’d like to extend our thanks to all the emergency services whose quick action and professionalism were outstanding. Our thoughts are with our young cellar hand who is currently in a serious, yet stable condition at Flinders Medical Centre. We are pleased to hear that he is making positive progress.
'While it is difficult to determine at this time the full extent of wine lost, it is significantly less than has been reported. Some of the wine in tank may still be salvageable, while offers of fruit from growers to offset the loss have been coming in thick and fast. Whilst the loss of wine is important to our business, clearly the safety and welfare of our staff is of greatest priority at this time.
'Workplace safety for all our staff is of paramount importance at Wirra Wirra, and we are thankful no more serious injuries were sustained.
'We’d also like to extend our thanks to the winemaking community of McLaren Vale and our neighbouring districts who have rallied round with offers of help and well wishes; we have been extremely touched by their support and generosity.
Trott produced the first vintage of Church Block back in 1972 “with a little help from his friends”. It looks like history will repeat itself in 2008.'
BREAKING NEWS: 3.13PM AEST March 6 2008
McLaren Vale winery, Wirra Wirra, earlier today suffered considerable damage to its winery when a number of 45,000 litre fermenters collapsed, causing damage to some tanks and presses, and a significant loss of vintage 2008 must and wine.
One cellar hand sustained minor injuries, however no serious injuries have been reported.
The winery has temporarily been shut down, and staff are working with officials to ascertain the full extent of the damage.
Wirra Wirra is unable to determine when the winery will be up and running again.
Because Pennsylvania has a way with B-O-L-O-G-N-A? The joys of my favorite mysterious (not mystery) lunch meat? Lebanon Bologna in this week?s release of TableMatters.com
What does it take to be a pioneer in the wine business? Vision, drive, a great love of wine, and of course, money. Dr. Piya Bhirombhakdi found himself in possession of all of these prerequisites and so in 1989 he fulfilled his dream and started PB Khao Yai Winery.
The Bhirombhakdi family are no strangers to the beverage industry. They founded Thailand's first brewery in 1933 and so it is only fitting that they should also lead the way in wine making. Today the PB Winery produces over one million bottles of wine annually from 130 acres of vineyards.
The ubiquitous Syrah and Chenin Blanc are well represented, but PB's Tempranillo which is not widely planted in Thailand, it is also amazingly good. This Spanish grape seems an obvious choice for the warm climate of these southern latitudes. I expect to see more of it from other producers in the future.
The large area of plantings allows PB to source grapes from a myriad number of micro-climates. This not only gives the fruit a variety of characteristics, it helps to mitigate the chance of disaster. Mildew may pop up in one side of the vineyard, but down the dell and around the corner chances are the vines are safe.
The banana trees that can be seen from the vineyards are the only indication you have that this is not your ordinary grape growing region. One of the first of the "New Latitude Wines" as they refer to themselves in Thailand, PB's vineyards are among the most mature and healthy of those we witnessed.
The entry level of wines go by the charming name of Sawasdee, which means "hello" in Thai. True to their name the wines are welcome and a good place to start. The Pirom line is in the middle, with PB Reserve taking the top position. Chenin Blanc can be found at all three levels, and Shiraz at the top and bottom, but Tempranillo is only used for the Pirom wines.
The winery and vineyards are open for tours and the Great Hornbill Grill is the on site restaurant. We had quite the feast when Piya himself hosted us, but any visitor will enjoy their selection of Thai and Western dishes. In the mood for something simple and familiar? A wood fired pizza and plenty of Singha beer on tap may be just the thing you are looking for.
400 people a day on the weekends come to marvel at this wine estate. Set among the jungle growth of this tropical locale, it is situated less than two hours outside of Bangkok. If you prefer to skip the crowds come out during the week and take in the sights and flavors of Thai wine country. To make tour arrangements or for more information, visit their web site at http://www.khaoyaiwinery.com.
Social media is creating quite a long tail of industries - lots of software companies, consultants, new modes of public relations, etc, etc. Some of them focused on getting you into using social media, which is great, and many of them aspiring to help you “use” social media for your business. The latter point is what I find interesting.
I’ve spoken on the topic of social media before (with assistance from the self-proclaimed “Bonafide Marketing Genius” Marta Kagan - FYI, I’m glad she has the confidence in herself to tag herself that way b/c she’s one of the few I would actually agree with) and I think the biggest point from my talk and others that I’ve seen (like Marta’s deck) is that this all is an excercise in sociology. There are so many technologies that one could use, so many things that you could do, but in the end what is happening to the web is just another means of connecting, interacting, and getting to know people; not unlike joining a social club (like a sports team, a cultural center, or whatever). In fact, just as you have “different circles of friends” offline (work friends, drinking buddies, sports friends), you’ll develop the same thing online and your community will drive you to the tools.
That’s where the idea “use social media” sticks in my craw a little bit.
I’ve had this blog since 2004 and I’ve interacted with many many people thanks to it. It’s mainly an outlet for my thoughts, creativity, and passion (wine, technology, and marketing) and I’ve made a serious number of friends in the wine industry because of it. My goal was to do exactly that, get to know people in the wine industry. One of the major things its taught me though is that the only way to truly understand what this “social media” thing is all about is to get out and do it. BUT - do it with a genuine desire and understand that its a means to reach out to a community (blog in particular). Its not a sales tool and its not a PR tool for social media any more then going to a conference is a PR tool for you. What I mean is you can go to a conference, chat with people, network, find people that you can stay connected with. If you contribute to the conference (effectively contributing to the ‘community’ that the conference is bringing together) then you can get noticed and in that sense you get some good word-of-mouth publicity.
But here is how to think of “use social media” (Ugh!). Its a sociological, human based filter. Its not a broadcast engine like the “information super highway” or the “series of tubes”. Doesn’t matter what tool/site you use, first and foremost your community has to be on that site and/or using that tool. There is always a “critical mass” that needs to be achieved before the tool gets useful. Kind of like a party, its not really fun until there are a bunch of people you know there.
Once your community is there, interacting, chatting, whatever then the dynamics of what happens is facinating. Things start to get “useful” and the human filter is formed. It becomes a situation where the community is as close as a bunch of office mates even though they are all over the world. I literally consider the community I interact with on Twitter my “virtual office mates” and I genuinely like interacting with them. The reason is that you can contribute (chat, answer questions, and otherwise participate) just like you would any other office. In the case of Twitter, it becomes just like a hallway conversation in an office. You can ignore it for a while, pop your head in with a little bit of nothing to say, put out some information or useful tool to the community, or you can put out a serious question to the group and get some solid answers. Pretty much how you would for any office with cubilcles and hallways.
The best part of all this is that when the community reaches critical mass of people in a certain technology/tool who genuinely like to talk about a particular topic, forming an open community, thats when the best things come out. If you contribute something to that community that is truly useful, it will get passed on to everyone very quickly. People will decide if what you said is interesting, show their friends and, if its applicable, their friends may pass on the information to their other “open communities”. The network effect takes over and your information has just become “viral” (i.e. it will spread not only in the current ‘circle of friends’ but to other ‘circles of friends’). More importantly, the human filter took over and since that useful piece of information you generated is actually VERY useful, it will get passed on for a while (or very funny, or very interesting in some other way - the latest on Twitter was a streaming video of puppies, not useful, just very Zen).
So if you find an open community or want to know where there is critical mass already for a community you want to learn about (for instance - the wine community is embracing Twitter and Social Networks) on one of these tools the best way to “use social media” (I hate the term because it makes me feel like “use your friends”, but I guess there isn’t a better way to say it) is to contribute in significant ways. Add to the community but more importantly be YOURSELF. If people like you, they like you. If they don’t, guess what…they don’t. There isn’t alot of advice that can be given there that your parents should’ve taught you before Kindergarten. Thats the funny truth of this “social media” craze. The fundamental sociological point is that this is making friends. Because even if you contribute something that spreads from network to network like wildfire, when those people check you out and “follow you” on Twitter, or Facebook, or whatever, then they start to get to know you in a more personal way then anyone over 25 ever thought possible. If you’re obviously contributing to promote your business it will come across. If you genuinely approach this medium (regardless of technology) as “getting to know people” in the way you’ve
Tecnorati
This wine is characterized by a yellow-green colour, a fresh citrusy aroma with hints of honey and a complex flowery aftertaste. It’s a semi-dry riesling, dryer than the Slovenian rieslings (such as Laski Riesling for example), but sweeter than those found in Serbia. It is a nice wine to accompany a lighter meal. 
