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[03/06/2008, 04:13]
Major accident at Wirra Wirra: CEO announcement | | BREAKING NEWS: 10.54 PM AEST March 7 2008 Message from Andrew Kay - CEO, Wirra Wirra: 'An onsite accident occurred at Wirra Wirra yesterday following the collapse of a fermenting tower at our winery in McLaren Vale. A number of fermenters, tanks and a presses have been damaged, resulting in some loss to our 2008 vintage. 'We are currently working closely with the authorities and SafeWork SA to assess the full extent of the damage. 'We’d like to extend our thanks to all the emergency services whose quick action and professionalism were outstanding. Our thoughts are with our young cellar hand who is currently in a serious, yet stable condition at Flinders Medical Centre. We are pleased to hear that he is making positive progress. 'While it is difficult to determine at this time the full extent of wine lost, it is significantly less than has been reported. Some of the wine in tank may still be salvageable, while offers of fruit from growers to offset the loss have been coming in thick and fast. Whilst the loss of wine is important to our business, clearly the safety and welfare of our staff is of greatest priority at this time. 'Workplace safety for all our staff is of paramount importance at Wirra Wirra, and we are thankful no more serious injuries were sustained. 'We’d also like to extend our thanks to the winemaking community of McLaren Vale and our neighbouring districts who have rallied round with offers of help and well wishes; we have been extremely touched by their support and generosity. Trott produced the first vintage of Church Block back in 1972 “with a little help from his friends”. It looks like history will repeat itself in 2008.' BREAKING NEWS: 3.13PM AEST March 6 2008
McLaren Vale winery, Wirra Wirra, earlier today suffered considerable damage to its winery when a number of 45,000 litre fermenters collapsed, causing damage to some tanks and presses, and a significant loss of vintage 2008 must and wine. One cellar hand sustained minor injuries, however no serious injuries have been reported. The winery has temporarily been shut down, and staff are working with officials to ascertain the full extent of the damage. Wirra Wirra is unable to determine when the winery will be up and running again.
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[02/12/2006, 06:09]
Charles Shaw (Two-buck-chuck) Cabernet | | | When people find out that I enjoy cheap wine enough to devote a website to it, they usually ask me if I have been to Trader Joe’s. My response, until last week, has always been “No, not yet”. Well, I finally caved and took a trip to Detroit, the nearest Trader Joe’s location for me here in Lansing. Ann Arbor might actually be closer, but as an MSU Spartan, I try to stay out of there. 
I’d like to preface this review of Charles Shaw Cabernet with a synopsis of Trader Joe’s. If you have one near you, go there. If not for the wine, then for the thousands of food items that pack the small market. I spent 80 dollars, which sounds like a bit much especially for me. I ended up leaving with 2 cases of wine and enough food for a week. Fresh mozzarella, fresh gnocchi, fresh salsa (notice a pattern?), Guacamole chips, Trader Joe’s Marinara, soups, veggies…. I was in heaven. They have got all kinds of cheeses, breads, meats, micro-brewed beers, and their wine selection was out of this world. What a great store! Trader Joe’s is the exclusive retailer of Charles Shaw Wines, better known to most as “Two-buck Chuck”. In California these wines sell for $1.99, which is just amazing. Here in Michigan, though, the price was $2.99. Did we like it? Was it worth the trip? Hell yes it was! For 3 dollars, I don’t think it could have been any better. The Cabernet was great. At first, I found it to be a little sweet, but looking back, I was actually enjoying the salsa with the wine, which probably wasn’t a great combination. Along with the Cab, I also purchased some of the Shiraz, Merlot, and Chardonnay (reviews coming soon). Congrats to Two-Buck-Chuck and Trader Joe’s for achieving the highest rating available here on Cheap Wine Reviews. Hats off to you! Rating: 10/10
Price: $2.99
Place of Purchase Trader Joe’s | | | |
[09/01/2006, 21:15]
Meme: Five Things to Eat Before You Die | | 
Ann at A Chicken in Every Granny Cart has tagged me with my very first meme, started by Melissa at A Traveler's Lunchbox. She's calling all bloggers to share Five Things to Eat Before You Die.
It's a pretty sweet idea, and I never turn down dessert, so here goes:
1. Carne cruda. Preferably Piedmontese beef. Preferably eaten in Barolo. Preferably with shaved truffles on top. But what is it? Literally, it's finely chopped raw beef dressed in lemon juice, olive oil, salt and pepper. Principally, it's heaven.
2. Portillo's all-beef hot dog with everything (mustard, relish, onions, sliced tomato, kosher pickle and celery salt on a poppy seed bun). Mmmm. Sweet home, Chicago.
3. Rabbit rillette from Bouchon in Napa. Rillette is meat that's slow-cooked in fat until it's creamy and rich. It's served cold, often from a ramekin, and Bouchon pairs it with crostini and fig paste.
4. My husband's butternut-squash bisque. He gives the recipe out freely because he knows once someone takes a look at the list of ingredients, they'll never try it on their own. It's smooth and satisfying. A few crumbles of blue cheese on top cut the sweetness. My ultimate comfort food.
5. Kifli, the triangle-shaped cookies my mom makes about once every five years at Christmas if I beg. They're labor intensive, so I don't blame her for being so stingy, but the flaky crispness and almond-paste inside say holidays to me.
Now it's my turn to tag:
Edward at Wino Sapien
The good doctor at Doktor Weingolb
JD at Walk the Wine
Jeff at Good Grape
Genevelyn at Genevelyn Steeles Swallows
Go to it.
Categories: memes, food, restaurants | | WorldWine Tags: memes, food, restaurants, | | | |
[09/13/2007, 04:19]
Tait The Ball Buster 2005 | | | Tait The Ball Buster 2005 $15 Wine Label says: G’day Mates, I don’t know what aromas and flavors you’ll find when you try this wine - wine appreciation is so subjective and often too pretentious for my liking. I make my wines the way i like them - big, thick, juicy an deep in color. I wanted to [...] | | | |
[06/20/2007, 22:05]
All Canadian, All the Time | | | Over May 13th, 14th and 15th 2007, thirty wine writers, sommeliers, and industry professionals from across Canada and the U.S. met in Windsor, Ontario to judge the 27th annual All Canadian Wine Championships. More than 850 wines were submitted from... | | | |
[11/10/2007, 20:36]
Tikve? Alexandria Riesling | |  This wine is characterized by a yellow-green colour, a fresh citrusy aroma with hints of honey and a complex flowery aftertaste. It’s a semi-dry riesling, dryer than the Slovenian rieslings (such as Laski Riesling for example), but sweeter than those found in Serbia. It is a nice wine to accompany a lighter meal.
This is one of the wines available in Belgrade restaurants in 0.2l bottles, so if you’re a driver among non-wine drinkers (meaning you can’t order a whole bottle of some fine wine) it’s a good chance you’ll be in a position to try it. Do so. Rating: 6/10
Price: 250 RSD (3.5 euro) Technorati Tags: Macedonia Wine, Wine, Tikves | | WorldWine Tags: Macedonia Wine, Wine, Tikves, | | | |
[11/10/2008, 23:32]
Wrapping Up 2008 in Burgundy (Wine Spectator) | | | Posted by 1 Much to my horror, my recent trip to the United States and Canada revealed to me that some people have actually been reading this blog. While it was not a shock that people visit WineSpectator.com, the fact that anyone would labor through my heavy prose and factual notes was a total revelation. | | | |
[07/26/2008, 10:53]
Mid-Week Dinner | | A few wines earlier this week at Atelier in Newtown. Vilmart C?ur de Cuvée 1997.
Light straw colour with a fine bead. Lemon, pear, brine and earth on the nose. There is subtle fruit sweetness balanced with excellent acidity on the palate. Long and intense, this is an excellent wine and one of the better 97s I’ve tasted.
92/100 Domaine Servin Les Blanchots 2000
Corked.
NR/100 Louis Michel et Fils Grenouilles 2000.
Behind the huge amount of sulfur was pear, marmalade and peaches. The palate is medium weight but very simple.
84/100 Bonneau du Martray Corton-Charlemagne 1999.
Nutty, pineapple, tropical fruit, lemon rind and subtle oak aromas. A ripe, expansive palate without being too overbearing. Acid is good enough to focus the palate. Long length.
91/100 Marquis d’Angerville Clos des Ducs 1999.
Earth, cherry, blood and chocolate aromas on the nose. Firm palate, with some sweet fruit in the background, the acid structure is a highlight. Powerful and very impressive. Starting to come around to drinking well.
92/100 Sylvie Esmonin Clos St. Jacques 2001
Rich, lifted nose of raspberry, cherry and a touch of earth and chocolate. The palate is more restrained than the nose but is still tightly wound and full of power. Good potential to improve from here.
91/100 Château de Beaucastel rouge 1990
A lot of complexity on the nose with smoke and smoked meats, cherry, spice, cedar and a fair bit of funky brett. Good intensity to the palate, but the brett affects the length of the finish. I would have rated this 2-3 points higher if the brett hadn’t affected the palate so much.
92/100 Dalla Valle Maya (Napa) 2000
Bold nose, with blueberry, chocolate, vanilla, autumn leaves and grassy characters from the Cabernet Franc. Very intense and youthful on the palate with good length and the ripeness is never out of balance. Primary, but surprisingly approachable and I think it will be at its best over the next 5 years.
93/100 Dr. Loosen Ürziger Wurzgarten Auslese 1995
Lemon, spice, floral notes and light honey aromas comprise the nose. The palate is excellent with light sweetness and refreshing acidity. Great balance and lingering length.
89/100 Claude Cazals Clos Cazals 1997.
Green apple, honey and pear on the nose. The palate is awkward, it is almost both bitterly acidic and broad at the same time. Good, but I had this two and a half years ago and much preferred it then.
87/100 | | | |
[02/25/2008, 03:03]
Romance with 2002 Zinfandels | | Okay, it was actually a few days before Valentine?s. But clearly our uncharacteristically small group of Vancouver American Wine Society members who had gathered to compare a horizontal flight of ten 2002 Zinfandels were jumping into the spirit of romance.
Here they come in the order we tasted, and although it would be fun, we can take no credit for the final ?heartfelt? evaluations of the ten offerings ? each was delivered from an appointed, if sometimes reluctant, spokesperson at a different table.
 Wine #1: Paso Robles Westside from Peachy Canyon Winery
Thin, weak, and presenting surprisingly little fruit either on the nose or the palate. This wine is like a ghostly and somewhat disappointing lover. Neat tasting room though as seen at the right.
Wine #2: Alexander Valley Todd Brothers Ranch from Dashe Cellars
Made with 4% Petit Syrah, the general consensus was that this wine was approaching ? or perhaps even past ? its prime. Tannins were still a bit coarse, and there was definite sediment. This wine was ranked as a dark and sultry, if a bit over the top lover.
Wine #3: Sonoma Valley Rhinefarm Vineyard from Gundlach Bundschu Winery
Softer and with a better balance than the previous one, most people agreed this wine showed coffee, chocolate, and mint overtones. The finish was longer, smoother like a well-oiled lover ? apparently appealing as this wine was ranked Number One of the evening.
Wine #4: Amador County Grandpere from Renwood Winery
Made from old vines though from a newer winery (shown right), this wine was deemed somewhat austere. Oak on the nose but light in fruit, this wine ? according to the table?s spokesperson ? would not be finding its way onto her table nor into her bedroom even on Valentine?s Day.
Wine #5: Dry Creek Valley from Chateau Souverain
Not offensive, merely flat and faded from time with not enough fruit remaining to be worth mentioning. This wine is one lover who simply doesn?t deliver ? even after midnight.
Wine #6: Dry Creek Valley from Foppiano Vineyards
Although we knew this vineyard specializes in ?affordable,? this vintage was rather like  stuffing your face full of penny candy in the general store. A fickle lover ? even on a one night stand, first he thought he loved her, then he didn?t, then he did.
Wine #7: Napa Valley from Napa Wine Company
Like a chameleon, this wine exhibited the most dramatic amount of change of any poured this evening and garnered second favourite in the process. On the palate cedar, tobacco, and barnyard. In bed, an almost schizoid lover ? but definitely one you?d happily suggest a roll in the hay with.
Wine #8: Napa Valley Old Vines from Fife Vineyards
Simple and somewhat nondescript but still comfortable, this wine is from old vines. Good for mindless quaffing on an open-air patio. A lover wearing nothing but flannel pajamas.
Wine #9: Napa Valley from Ravenswood Winery
Although this wine didn?t open as much as many of us had expected, it was ?no wimpy wine.? Brawny and well structured, a few people found a hint of cream soda. This one is a somewhat reticent lover but definitely well built lover ? perhaps even a redhead. (Note: these guys have a really fun website and a terrific sense of humour. Here?s an excerpt: At Ravenswood,  there?s no pinkie raising, Brie eating, wine spitting wimpiness. Oh no. At the home of No Wimpy Wines, you?ll get to taste mind blowing zinfandel, witty conversation with our behind-the-bar staff and, if you so choose, private or group tours of the winery aka Zinfomania Central.)
Wine #10: Napa Valley from Rutherford Ranch
Controversy swirled around this wine as it became clear there was an almost unbelievable amount of bottle variation between each of the three that were poured. Some felt theirs was corked, others said ?no, it?s just the style.? Was it a Madame wearing pancake make up and a feather boa or a great lover who hadn?t showered for a week? Few could agree. | | | |
[10/31/2008, 08:54]
2003 Bolla Amarone della Valpolicella | | To wrap up Halloween Week, here's a dinner so terrifying my roommate left the house for the entire evening. Enjoy!
After the post on the literary James Bond's Vesper cocktail versus the vodka martini of the movies, I decided to tackle a similar movie/book/beverage change. In the film version of The Silence of the Lambs, Hannibal Lecter memorably said, "A census taker once tried to test me. I ate his liver with some fava beans and a nice Chianti."
 In the book, it was a "big Amarone". As I thought about this, I realized that some well-prepared liver, fava beans, and a nice Italian wine would be a pretty good dinner, if in somewhat questionable taste. Let's just go ahead and get this straight: this is a normal cow's liver from the grocery store. Benito's Wine Reviews does not endorse cannibalism practiced upon census personnel or anyone else for that matter.
Despite the disclaimers, it still freaked out The Roommate, as this movie gave her nightmares for years afterwards and one of the house rules is that I don't do my Lecter voice around her. More liver for me!
 Liver and onions is a pretty common pairing, and I looked at a few different recipes. A big contender was Mario Batali's fegato alla veneziana, but I settled on Anthony Bourdain's foie de veau lyonnaise. At the end of the recipe, he suggests several variations, including adding apples and pork to the onions. I sliced up some of those Ozark Gold apples and a bit of prosciutto to go along with the onions, and the liver was just lightly fried on each side. The best parts of the liver were the least cooked, sort of a medium rare pink. It's difficult to achieve this using the thin slices commonly available; I'd like to get a full liver and cook one-inch cubes in the future.
The fava beans were prepared with onion, bell pepper, and tomato paste, amongst other spices and seasonings. I started with dried beans (I've never seen fresh ones around here), and by the time the dish was done the beans had fallen apart into a chunky mush. This did not affect the flavor of the dish, which was rich and savory. While there are many substitutes for Italian classics like fava and cannelini beans, somehow the real thing is always best.
And what about the wine? The 2003 Bolla Amarone della Valpolicella was a real treat. $46, 15% abv, made from a proprietary blend of partially-dried Corvina, Rondinella, and Molinara grapes. It had gorgeous aromas of fig, fennel, and cedar, with flavors of pomegranate and currant. I allowed it to decant for about two hours before the meal and it went along very well with the meal. This bottle, and other Amarones topping $100, would fall under the "special occasion" wines for most folks I know, but I felt it was well worth it here. It helped elevate the dish far above the sad, overcooked liver and onions that rest under heat lamps at diners and dives throughout the country.
All in all an unforgettable meal. While I won't be replicating it precisely anytime soon, I do want to experiment further with liver, and I think that fava beans could be a great addition to the Thanksgiving table.
Still image copyright MGM. | | | |
[03/17/2008, 05:54]
Wines reviewed in the past week ... | |  If you're not a subscriber to The Wine Front you don't get to see the reviews that are added to the site on most days. In the past seven days the following wines have been reviewed in the Subscriber Only section of this website.
All Saints Estate Chardonnay Viognier 2006
All Saints Estate Family Cellar Marsanne 2006
All Saints Estate Sangiovese Cabernet 2006
All Saints Estate Shiraz 2006
All Saints Estate Durif 2006
All Saints Estate Family Cellar Durif 2006
Aradon Rioja 2006
Casa Santos Lima Quinta Das Setencostas 2005
d'Arenberg Galvo Garage Cabernet Sauvignon Merlot Petit Verdot 2006
Dog Point Vineyard Marlborough Chardonnay 2006
Dog Point Vineyard Marlborough pinot Noir 2006
Dog Point Vineyard Marlborough Section 94 2006
Grapes of Ross Barossa Valley Black Rose Shiraz 2006
Grapes of Ross Barossa Valley Old Bush Vine Grenache 2006
Henry Pelle Menetou Salon 2006
Les Nuages Organic Touraine Sauvignon Blanc 2006
Lethbridge Geelong Shiraz 2005
Longview Adelaide Hills Devils Elbow Cabernet Sauvignon 2006
Maison Champy Bourgogne Pinot Noir 2005
Mount Horrocks Clare Valley Shiraz 2005
Piana del Sole Salento Negroamaro 2004
Postcode 2320 Reserve Shiraz 2004
Postcode 2587 Cabernet Sauvignon 2005
Punt Road Yarra Valley Shiraz 2005
Punt Road Yarra Valley Cabernet Sauvignon 2005
Rymill Coonawarra Cabernet Sauvignon 2005
Scorpiiion Barossa Valley Grenache Shiraz Mataro 2006
Scorpiiion Barossa Valley Shiraz 2006
Scorpiiion Barossa Valley Cabernet Sauvignon 2006
The Berrio Sauvignon Blanc 2006
Torbreck Barossa The Struie Shiraz 2006
Torbreck Run Rig Shiraz 1995
Torbreck Run Rig Shiraz 1996
Torbreck Run Rig Shiraz 1997
Torbreck Run Rig Shiraz 1999
Torbreck Run Rig Shiraz 1998
Torbreck Run Rig Shiraz 2001
Torbreck Run Rig Shiraz 2002
Torbreck Run Rig Shiraz 2003
Torbreck Run Rig Shiraz 2004
Torbreck Run Rig Shiraz 2005
Tramin Alto Adige Pinot Grigio 2006
Villa terlina Gradale Barbera d’Asti 2004 ($35)
Voyager Estate Margaret River Cabernet Merlot 2004 For subscription details to The Wine Front click here.
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[08/29/2008, 03:21]
Focus on Spain's Regional Varieties: Serious Verdejo from Rueda D.O. in The Export Markets | |  It seems appropriate that the mythical figure of the phoenix should enter my imagination when searching for metaphors that could describe the variable fortunes of Verdejo throughout Spain's history. Wine production in general suffered during particularly crippling plague outbreaks, the Moorish Invasions, Reconquista, Wars of Succession and more recently under Franco, among several other trials. Not unlike the development and refinement of viticulture in Burgundy and the Rheingau, however, Verdejo cultivation in the Iberian Peninsula has distinct monastic roots. This is not by coincidence either, as the Castillian countryside, including the more important towns such as Segovia, Ávila and Valladolid gave Europe culturally transcendent figures such as Sts. Juan of the Cross and Teresa of Ávila.
Famous saints aside, the Sanz family has been involved extensively since the revitalization initiated in the region since the 1970?s and 1980?s, along the likes of larger houses such as Marqués de Riscal. Rueda wines, having achieved D.O. status around that time, in 1980, allow for Verdejo to be blended with other local and international white varietals. Sanz produces another (orange label) Con Class Rueda, which represents this type of blend, though I personally find the 100% Verdejo much more exciting and interesting.
I?m quite thrilled that consumers in export markets are now able to find stand-alone bottles of Castillian Verdejo from resurgent Spanish D.O.?s such as Rueda. Along with the producers? adoption of a more updated, state-of-the-art approach towards regional varieties that the Spanish Institute for Foreign Trade (ICEX) people are striving to convey to foreign markets, I find it altogether more noteworthy to see the producers? attitudes themselves skewing towards their own tastes when it comes to the fork in the road that producing for said markets represents. The producer wonders: "What balance do we strike between what we believe regional, indigenous varieties such as Verdejo can achieve, and what North Americans or say, the Chinese and Japanese markets prefer in terms of taste and style?"
Argentines like myself are keenly aware of these issues, particularly when contemplating our neighbors from across the mountain range. The progressive viticultural methodologies and embrace of technology in and of themselves are assets that ultimately yield no rewards if utilized to please foreign sensibilities only. Heavy investment and updated production methods, in this case, however, have done well by Rueda producers?really well in fact. Wines like my pick for this week?s recommendation strike the balance needed to please all palates as well as embody the regional pride that has become a winning formula for many Italian and Portuguese producers (Vinho Regional and IGT appellation schemes, respectively). These artisan producers craft impressive wines where the regional varieties play center-stage roles, and more importantly, in which the style of the wine?s expression is crisp, delicious and sincere?pleasing to local and open-minded foreign palates alike.
My notes follow for the 2006 Con Class Verdejo Rueda D.O. by Sitios de Bodega:
This fine Rueda shows through as a clear lemon hue in the glass. The nose is pronounced and clean, staying true to the nature of this aromatic varietal, with green treefruit (green apple and pear), lively citrus, fresh grass, slight minerality, spice and floral hints. Don?t be fooled by the nose, this wine is from Castille and not Marlborough. Bearing in mind its aromatic profile, though, I?m not at all surprised that wines like this Verdejo are often blended with Sauvignon Blanc. Palate-wise, this one packs a serious amount of flavor into a pale, unassuming little transparent lemon appearance, with thick glycerin and ripe green apple slashed through with intense, lime-citrus acidity. The perfumey floral and grassy fumes here are not to be taken lightly, as they mimic an Altoids-like strength and shoot up behind the nasal passages and subsequently haunt the afterbreath. The lovely finish sticks around quite a bit, with added minerality, warm spice and a grassy angle of pear-green apple flavors lingering in the afterbreath. My last impression that I?d like to convey would be to think twice before pairing this beautiful, personality-packed Verdejo with a crab dish or some other white meat that doesn?t intrinsically hold up much in the way of concentrated flavor.
This wine's U.S. importer is Eric Solomon/European Cellars Selection. It is distributed by Polaner Selections in the Northeast. | | | |
[10/10/2008, 01:58]
Fried mushies at Bilson's | | | by Martin Field Lunch was at Bilson?s in Sydney. Foster?s Group winemakers were hosting a roadshow for winewriters from all over. I?d asked for the vegetarian option at lunch and was dreading a glutinous risotto or an over-oreganoed, limp-wristed pasta. Should have trusted Bilson?s reputation, the chef presented as a main, one of their entrée items: Fricassee of Wild Mushrooms with Truffle and Poached Egg. Picture: a beautiful platescape of a perfectly poached egg surrounded by sautéed Shimeji mushrooms, King Brown mushrooms, chanterelles, oyster mushrooms, fresh black truffles. Anointing the egg is a ?salt? of marinated chanterelles, thinly sliced King Brown, black truffle slices and cepes. The accompanying sauce contains cepes, chanterelles and King Browns. Crowning the dish is a tiara of latte-hued foam made with madeira and mushroom cream. Not as complicated as it sounds but as delicious a course as ever I?ve been served. Went down very well with a goblet of Castello di Gabbiano Chianti Classico 2006. | | | |
[11/19/2008, 00:02]
Lots of ?Analysis? on how to ?use? social media, is it missing the point? | |  Social Media Friends Social media is creating quite a long tail of industries - lots of software companies, consultants, new modes of public relations, etc, etc. Some of them focused on getting you into using social media, which is great, and many of them aspiring to help you “use” social media for your business. The latter point is what I find interesting. I’ve spoken on the topic of social media before (with assistance from the self-proclaimed “Bonafide Marketing Genius” Marta Kagan - FYI, I’m glad she has the confidence in herself to tag herself that way b/c she’s one of the few I would actually agree with) and I think the biggest point from my talk and others that I’ve seen (like Marta’s deck) is that this all is an excercise in sociology. There are so many technologies that one could use, so many things that you could do, but in the end what is happening to the web is just another means of connecting, interacting, and getting to know people; not unlike joining a social club (like a sports team, a cultural center, or whatever). In fact, just as you have “different circles of friends” offline (work friends, drinking buddies, sports friends), you’ll develop the same thing online and your community will drive you to the tools. That’s where the idea “use social media” sticks in my craw a little bit. I’ve had this blog since 2004 and I’ve interacted with many many people thanks to it. It’s mainly an outlet for my thoughts, creativity, and passion (wine, technology, and marketing) and I’ve made a serious number of friends in the wine industry because of it. My goal was to do exactly that, get to know people in the wine industry. One of the major things its taught me though is that the only way to truly understand what this “social media” thing is all about is to get out and do it. BUT - do it with a genuine desire and understand that its a means to reach out to a community (blog in particular). Its not a sales tool and its not a PR tool for social media any more then going to a conference is a PR tool for you. What I mean is you can go to a conference, chat with people, network, find people that you can stay connected with. If you contribute to the conference (effectively contributing to the ‘community’ that the conference is bringing together) then you can get noticed and in that sense you get some good word-of-mouth publicity. But here is how to think of “use social media” (Ugh!). Its a sociological, human based filter. Its not a broadcast engine like the “information super highway” or the “series of tubes”. Doesn’t matter what tool/site you use, first and foremost your community has to be on that site and/or using that tool. There is always a “critical mass” that needs to be achieved before the tool gets useful. Kind of like a party, its not really fun until there are a bunch of people you know there. Once your community is there, interacting, chatting, whatever then the dynamics of what happens is facinating. Things start to get “useful” and the human filter is formed. It becomes a situation where the community is as close as a bunch of office mates even though they are all over the world. I literally consider the community I interact with on Twitter my “virtual office mates” and I genuinely like interacting with them. The reason is that you can contribute (chat, answer questions, and otherwise participate) just like you would any other office. In the case of Twitter, it becomes just like a hallway conversation in an office. You can ignore it for a while, pop your head in with a little bit of nothing to say, put out some information or useful tool to the community, or you can put out a serious question to the group and get some solid answers. Pretty much how you would for any office with cubilcles and hallways. The best part of all this is that when the community reaches critical mass of people in a certain technology/tool who genuinely like to talk about a particular topic, forming an open community, thats when the best things come out. If you contribute something to that community that is truly useful, it will get passed on to everyone very quickly. People will decide if what you said is interesting, show their friends and, if its applicable, their friends may pass on the information to their other “open communities”. The network effect takes over and your information has just become “viral” (i.e. it will spread not only in the current ‘circle of friends’ but to other ‘circles of friends’). More importantly, the human filter took over and since that useful piece of information you generated is actually VERY useful, it will get passed on for a while (or very funny, or very interesting in some other way - the latest on Twitter was a streaming video of puppies, not useful, just very Zen). So if you find an open community or want to know where there is critical mass already for a community you want to learn about (for instance - the wine community is embracing Twitter and Social Networks) on one of these tools the best way to “use social media” (I hate the term because it makes me feel like “use your friends”, but I guess there isn’t a better way to say it) is to contribute in significant ways. Add to the community but more importantly be YOURSELF. If people like you, they like you. If they don’t, guess what…they don’t. There isn’t alot of advice that can be given there that your parents should’ve taught you before Kindergarten. Thats the funny truth of this “social media” craze. The fundamental sociological point is that this is making friends. Because even if you contribute something that spreads from network to network like wildfire, when those people check you out and “follow you” on Twitter, or Facebook, or whatever, then they start to get to know you in a more personal way then anyone over 25 ever thought possible. If you’re obviously contributing to promote your business it will come across. If you genuinely approach this medium (regardless of technology) as “getting to know people” in the way you’ve always done then you’ll not only have that “viral hit” you won’t be an online “one hit wonder”, you’ll have friends who can help you when you’re down, connect you to others, help you build business, get emotionally invested in your brand…. i.e. you’ll be a part of a community and how you do that is something your Mom and Dad shoulda taught you. FYI - if you’re doing it for a business/brand it doesn’t matter - if people don’t like your personality, they won’t like your brand. These things have a way of piercing the corporate PR veil. Want an example? Supposedly Cisco “gets” blogging. Read their blogs and you tell me what you think….  | | | |
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