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Social media is creating quite a long tail of industries - lots of software companies, consultants, new modes of public relations, etc, etc. Some of them focused on getting you into using social media, which is great, and many of them aspiring to help you “use” social media for your business. The latter point is what I find interesting.
I’ve spoken on the topic of social media before (with assistance from the self-proclaimed “Bonafide Marketing Genius” Marta Kagan - FYI, I’m glad she has the confidence in herself to tag herself that way b/c she’s one of the few I would actually agree with) and I think the biggest point from my talk and others that I’ve seen (like Marta’s deck) is that this all is an excercise in sociology. There are so many technologies that one could use, so many things that you could do, but in the end what is happening to the web is just another means of connecting, interacting, and getting to know people; not unlike joining a social club (like a sports team, a cultural center, or whatever). In fact, just as you have “different circles of friends” offline (work friends, drinking buddies, sports friends), you’ll develop the same thing online and your community will drive you to the tools.
That’s where the idea “use social media” sticks in my craw a little bit.
I’ve had this blog since 2004 and I’ve interacted with many many people thanks to it. It’s mainly an outlet for my thoughts, creativity, and passion (wine, technology, and marketing) and I’ve made a serious number of friends in the wine industry because of it. My goal was to do exactly that, get to know people in the wine industry. One of the major things its taught me though is that the only way to truly understand what this “social media” thing is all about is to get out and do it. BUT - do it with a genuine desire and understand that its a means to reach out to a community (blog in particular). Its not a sales tool and its not a PR tool for social media any more then going to a conference is a PR tool for you. What I mean is you can go to a conference, chat with people, network, find people that you can stay connected with. If you contribute to the conference (effectively contributing to the ‘community’ that the conference is bringing together) then you can get noticed and in that sense you get some good word-of-mouth publicity.
But here is how to think of “use social media” (Ugh!). Its a sociological, human based filter. Its not a broadcast engine like the “information super highway” or the “series of tubes”. Doesn’t matter what tool/site you use, first and foremost your community has to be on that site and/or using that tool. There is always a “critical mass” that needs to be achieved before the tool gets useful. Kind of like a party, its not really fun until there are a bunch of people you know there.
Once your community is there, interacting, chatting, whatever then the dynamics of what happens is facinating. Things start to get “useful” and the human filter is formed. It becomes a situation where the community is as close as a bunch of office mates even though they are all over the world. I literally consider the community I interact with on Twitter my “virtual office mates” and I genuinely like interacting with them. The reason is that you can contribute (chat, answer questions, and otherwise participate) just like you would any other office. In the case of Twitter, it becomes just like a hallway conversation in an office. You can ignore it for a while, pop your head in with a little bit of nothing to say, put out some information or useful tool to the community, or you can put out a serious question to the group and get some solid answers. Pretty much how you would for any office with cubilcles and hallways.
The best part of all this is that when the community reaches critical mass of people in a certain technology/tool who genuinely like to talk about a particular topic, forming an open community, thats when the best things come out. If you contribute something to that community that is truly useful, it will get passed on to everyone very quickly. People will decide if what you said is interesting, show their friends and, if its applicable, their friends may pass on the information to their other “open communities”. The network effect takes over and your information has just become “viral” (i.e. it will spread not only in the current ‘circle of friends’ but to other ‘circles of friends’). More importantly, the human filter took over and since that useful piece of information you generated is actually VERY useful, it will get passed on for a while (or very funny, or very interesting in some other way - the latest on Twitter was a streaming video of puppies, not useful, just very Zen).
So if you find an open community or want to know where there is critical mass already for a community you want to learn about (for instance - the wine community is embracing Twitter and Social Networks) on one of these tools the best way to “use social media” (I hate the term because it makes me feel like “use your friends”, but I guess there isn’t a better way to say it) is to contribute in significant ways. Add to the community but more importantly be YOURSELF. If people like you, they like you. If they don’t, guess what…they don’t. There isn’t alot of advice that can be given there that your parents should’ve taught you before Kindergarten. Thats the funny truth of this “social media” craze. The fundamental sociological point is that this is making friends. Because even if you contribute something that spreads from network to network like wildfire, when those people check you out and “follow you” on Twitter, or Facebook, or whatever, then they start to get to know you in a more personal way then anyone over 25 ever thought possible. If you’re obviously contributing to promote your business it will come across. If you genuinely approach this medium (regardless of technology) as “getting to know people” in the way you’ve always done then you’ll not only have that “viral hit” you won’t be an online “one hit wonder”, you’ll have friends who can help you when you’re down, connect you to others, help you build business, get emotionally invested in your brand…. i.e. you’ll be a part of a community and how you do that is something your Mom and Dad shoulda taught you.
FYI - if you’re doing it for a business/brand it doesn’t matter - if people don’t like your personality, they won’t like your brand. These things have a way of piercing the corporate PR veil. Want an example? Supposedly Cisco “gets” blogging. Read their blogs and you tell me what you think….
I don?t know what it is about Sunday. Where once there was a family dinner, now there is solitary reflection in front of an empty screen. From the perspective of practice, when I look around these days, what is it about Italian wine that seems to have become an endless catwalk of the richest, biggest and most obvious? Standing in line, waiting to talk to a wine buyer last week, I was thumbing through a pile of wine reviews and noticed how the wines that were getting all the accolades ( read: 94 points and above) seemed to be these shorn up, beef-caked, tag-team wines that more resemble porn stars than classics. Who is putting these wines in their cellars, let alone their goblets?
When did the search for the Shangri-La of wine go so off track? The history of Italian wine shows us that it was built up over the ages by the monastics, who took care to keep the light burning through some dark and dreary days. Nothing so glamorous then, working the fields in the dark, at 4:00 AM in the biting cold. Year after year. With no love, save the Divine Love, to keep the solitary worker in the field, hopeful for a better day. Hope and faith. Not arrogance.
I went through a wine collection yesterday, one that has been in the works for 30 years. In it many of the bottles were created by people that are long gone. Some of the newer wines, one in particular, A Super Tuscan from a producer in Montalcino, struck me. I don?t know what the owner will do with the wine. It has too much power to be enjoyed. It?s too noisy, wants to lead but doesn?t really need a partner to dance with. I?d say to put it in the ?drink now? bin, but I?m not sure it will ever be ready to drink.
I spied a few California wines, some which were blockbusters in their day, now shuffling off to the veteran?s home, no fire left in them. Maybe that is where these over-promising and under-delivering Super Tuscans will end up. Which seems like a waste of the Tuscan land which wrought them from the ground.
Whether it is Tuscany or Campania, Sicily or Friuli, Italian wines are at a crossroads. They have fashioned themselves to be these worldly wines in a universe of other worldly wines, all competing for the attention of the same buyer. And those buyers are looking for the next big thing, whether it is an Ovid from Napa or a Mollydooker or God knows what. Why? When did Ferrari seek to emulate General Motors? Or Ducati chase after Harley Davidson? Still, Italian wine chases after the Shangri La wine crowd.
And if an Italian wine becomes a landmark, say a Sassicaia or a Bric dël Fiasc, does that really lead them (and the rest of us) into the Promised Land? How does it go, for what shall it profit a man, if he shall gain the whole world, and lose his own soul?
And if the Italian wine succeeds in becoming the king pin of all wines, then what? Defending a territory that for all purposes doesn?t exist in Italy? That would be the fitting punishment for succeeding in looking away from all that is unique and indigenously wonderful in many of the wines of Italy. It?s not too late to turn back, some of the young winemakers have looked beyond marketing and their Upper West Side flats to embrace their soil. Not glam, but sans arrogance. We can only hope. And work to help those who see this as a time to return to their winemaking as an act of selflessness and true vocation. Sounds almost ecclesiastic. Oh, wouldn?t it be loverly?
Then all we?d have to do would be to figure out what to do with all these monstrous wines lying around.
Looks like a piece of news slipped by me a couple of months ago. Every year I look forward to a report, which more than any other single piece of news, speaks the truth about the state of wine in America. Restaurant Wine magazine commissions and publishes a report every year on the top 100 wines and top 100 wine brands sold in restaurants around the country, from family diners to fine dining restaurants.
Based on the simple measure of how many cases of each wine were sold at these restaurants, we get a picture of the most important person in America when it comes to wine: the average American wine consumer.
And why is this person so important? Because they are the bread and butter of the wine industry. They are the fuel for the wine engine. They are the bottom 95%, so to speak, whose spending habits make (or break) the market and who make up the pool of wine drinkers from which true wine lovers slowly graduate to more expensive wines and esoteric habits like...reading wine blogs.
I like knowing what the rest of America drinks when it comes to wine. Here at Vinography, here in San Francisco, here in my group of friends, I live in a bubble of unreality when it comes to wine. In this bubble, $40 bottles of really good wine are a steal and most everyone I hang out with knows how to pronounce Viognier ("vee-own-yay"). But that doesn't represent wine drinking America any more than San Francisco represents the political tenor of the rest of the country.
This is what wine drinkers in America drink:
1 Kendall-Jackson Vintner's Reserve Chardonnay USA 2 Beringer Vineyards White Zinfandel USA 3 Cavit Pinot Grigio Italy 4 Sutter Home White Zinfandel USA 5 Inglenook Chablis USA 6 Ecco Domani Pinot Grigio Italy 7 Yellow Tail Chardonnay Australia 8 Copperidge Chardonnay USA 9 Yellow Tail Shiraz Australia 10 Franzia Winetaps Vintner Select White Zinfandel USA
Those are the top 10 wines consumed by Americans (by volume) in 2007.
And here are the top 10 wine brands sold in American restaurants in 2007:
1 Beringer Vineyards, Foster's Wine Estates Americas 2 Kendall-Jackson, USA, Kendall-Jackson Wine Estates 3 Franzia Winetaps, USA, The Wine Group 4 Yellow Tail, Australia, W.J. Deutsch & Sons, Ltd. 5 Sutter Home, USA, Trinchero Family Estates 6 Inglenook, USA, The Wine Group 7 Copperidge, USA, E. & J. Gallo Winery 8 Cavit, Italy, Palm Bay Imports 9 Woodbridge, USA, VineOne (Constellation) 10 Foxhorn Vineyards, USA, The Wine Group
For me and for the wine lovers that I hang out with (and no doubt the folks that read this blog) these are somewhat sobering lists, if only because for most of us, these are wines we generally don't, and wouldn't, consume given the choice. The average retail price of these wines is well below $8 per bottle, and the last time I asked you readers what you spend on average per bottle it was somewhere around $20.
And some of you probably didn't think that you were all that sophisticated when it came to wine, did you? Notice how the top 10 wines only includes a single red wine? If you're a Cabernet drinker you're a member of the wine elite. And I'm only partially kidding.
Here are some additional interesting facts about this year's list:
- White Zinfandel sales are down 15% - Chardonnay was more popular than Pinot Grigio for the first time - Pinot Noir sales were up (again) by 89% - Merlot sales were down (again) by 9% - Sauvignon Blanc and Sangiovese wines appeared for the first time on the top 100 list (bravo!)
So what to make of all this? I take a number of things away from this list every year. The first is appreciation for how lucky I am to be able to drink the quality of wine that I do regularly. The second is humility -- a reminder that while I may not choose to drink them, these wines, the companies that make them, and the people that drink them are what really make the wine world go 'round. And finally, I always finish my perusal of these numbers with hope. The amount of wine America drinks continues to go up, and slowly, but surely, the diversity of that wine continues to expand.
Tuscany is probably the Italian wine region that is best known among American drinkers. Hundreds of raffia-covered fiascos (you know what I'm talking about--the bottles that you use for candle holders when the wine is all gone) have entered hundreds of homes all over the country. (picture by dottorpeni)
But there's more to Tuscan wine than just Chianti. For the last two months of 2008 I'll be focusing on the wines from this region. Why two months? There's just too much good wine to spend only one month exploring.
Tuscany is a region that is known for more than wine, of course. Home to the great poet Dante, its also the region where Pisa's "leaning tower" is located. Pisa is not the only town in the region with stunning architecture, as any visitor to Florence, San Gimignano, or Siena knows. Rolling hills, groves of olive trees, fields of sunflowers and vines, and old houses dot the landscape as well, making Tuscany a feast for the eyes as well as the tastebuds. (photo by vigour)
And the grapes of Tuscany are just as diverse as the countryside where they're planted. There's Sangiovese, of course, but there's also rarer indigenous varieties like Toroldega, Vernaccia, and Canaiolo. And Tuscan vineyards have their fare share of international grapes in them like Merlot, Syrah, Cabernet Franc, Tempranillo, and Cabernet Sauvignon, too. Merlot and Cabernet Sauvignon are often blended with Sangiovese in the powerful red wines known as Super Tuscans that earn high scores from the wine magazines and command high prices in the wine shops. (photo by rayced)
Great wine demands great food, and as anyone who has been to Tuscany knows--these people can cook. Whether you're looking for a simple pasta dish with sauce made from butter and sage, a hearty soup thickened with bread and beans, grilled beef cooked to perfection as they do in Florence, or the small cookies made for dunking in your coffee or wine called cantucci, you can find a dish to suit you from among the region's traditional recipes. These dishes are perfect for winter temperatures and feeding large crowds at the holidays. Many of them are also either quick to prepare, or cook at low temperatures in the pot or oven so they are ideal for entertaining.
With so much to love about Tuscan food and wine, it seemed like the right moment to slow down and enjoy the end of the this year's wine journey through Italy. Those of you who have been following the series know that there are still regions I've not yet reached. So we'll pick up where we left off in January 2009 and continue to drink the wines from the remaining regions of Italy all through next year. (photo by davidanthonyporter)
I'll be back periodically over the next several weeks with tasting notes and food pairings for Tuscan wines. Yes, Chianti will be among them. So, too, will be Tuscan whites and a wine made with indigenous varieties. And the Tuscan wine theme will spill over into Serious Grape on Fridays as well, where I'll talk about Super Tuscans and compare the different levels of Chianti from the regular bottles to Chianti Classico and reserve wines. As always, I hope you will join in and share your Tuscan wine recommendations and experiences.
Morris Zwick began his winemaking career small, learning the trade as a home winemaker, building his craft slowly through a mix of reading and interaction with other winemakers. With a background in chemical engineering, he improved his craft over twelve years before deciding to open his own winery, Terrapin Station, which is named after Maryland?s state reptile.
Before deciding to open a commercial winery, however, he began as a grape grower, planting his seven acres of vines in 2003. Today he grows several varieties, such as Traminette, Cayuga, Cabernet Franc and Vidal. He enjoys experimenting with new types of grapes such as St. Vincent, of which he is currently the only Maryland grape grower.
The most noticeable thing that sets his winery apart from other state wineries is the containers in which he sells his wine. He decided to try something new to the state of Maryland and began selling the state?s first quality boxed wine.
?They started out as a preventative measure against corked wine, but as I experimented with the design I realized all the advantages of boxed wines,? says Zwick. ?They are much lighter than traditional wine bottles, are easy to pour for a single serving and are much easier to recycle.? In addition to all of these benefits, Terrapin Station Winery donates $1 from each purchase to help the diamondback terrapin, an endangered animal native to the Chesapeake Bay.
His greatest challenge has been overcoming the stereotype that boxed wines are poor quality, but says companies like Black Box Wines and Banrock Station have begun to push the idea of quality boxed wine.
?I think what Morris is doing is innovative and fun and he is really helping to pioneer the way for new winemaking techniques in Maryland?s growing wine industry.? says Mark Emon from St. Michaels Winery.
Go to their website and see it all for yourself: http://www.terrapinstationwinery.com
In 1980, Barbara and Jim Richards were living in Midland, Texas, and began thinking about a second home. They had an interest in wine and started looking for some property in the Napa Valley to build a home and plant a small vineyard. They realized their dream in 1983 when they found a property located five miles west of St. Helena and over 2,000 feet above the Valley floor near the top of Spring Mountain. Vineyard exposure is generally east with many variations, and the soils are derived from the Sonoma volcanics and from Franciscan sandstone. Total acreage is 20 acres with 15 acres planted.
In 1985, after clearing, ripping, and terracing about ten acres, they planted 3,555 bench graft Merlot vines, and 945 Cabernet Sauvignon vines. By 1987, the Richards? recognized their previous absentee landlord role was insufficient to monitor the vines. So, Barbara came to manage things from January through harvest, while Jim would come to help when he could get away from his business as a petroleum geologist. Their first small harvest was sold to Conn Creek Winery. In 1988, they planted another 2,300 Merlot vines in their last five acres of vineyard.
The early ?90s were momentous for the Richards?. By 1993, Barb and Jim had moved into their new home in the vineyard, and Pride Mountain Winery released a 1991 Merlot, made from their grapes blended with Pride?s Cabernet Sauvignon fruit. The Richards? agreed to sell their grapes to the Prides beginning in 1994 and their wine maker, Bob Foley, agreed to make wine from part of the grapes into Paloma Merlot for the Richards? new label, debuting their Merlot-based blend in 1996. Also, Barb and Jim decided to plant a block of Syrah to see how it would do, and by 1996, they started making the wine commercially as well. Unfortunately, they?ve since pulled up the small Syrah vineyard, and replanted with Cabernet Sauvignon.
In 2000, the Richard?s finally decided to construct their own winery on the property. A few years later, their son Sheldon joined them in the business, and to this date the Richards? Paloma Merlot still stands as one of the enduring benchmarks of the variety in California, and indeed the world.
Join us as we talk with Barbara Richards about Paloma ? their early years, and what it was like to basically become pioneers on Spring Mountain, and well as Merlot?s place in Napa Valley.
This weekend, we built a wine rack. When we first moved to Terrassa almost 3 years ago, we were regularly lacking in wine as a result of less income, less samples and less travel. Consequently, we never had a formal wine rack. But when you change any one of these factors, you end up with a lot more wine. Now imagine if you changed all three like we have?! We not only needed to figure out where to store it all, but also how to inventory it. I still have most of my cellar in Cellartracker, though I quit putting in my tasting notes. I like Snooth and Adegga as well, but they both need better cellar management for me to move to them exclusively. Since this past weekend we created the wine rack, maybe next weekend we’ll inventory the wine. Let’s see what happens.
As for building the wine rack, it actually turned out to be much easier than we expected. Odd note though: untreated, uncut, plain wood costs more than planed, beveled whole sheets of wood here in Terrassa. So instead of needing to sand and polish it, we simply bought nice sheets of solid, shelving wood and then cut it to fit. Yet, we still need another. So later today, I’m off to buy some more wood for wine rack number two!
Enough about housing. Next Monday, we’re off to judge wine blogs! It feels a bit odd to mention, after we realized at the EWBC that judging a wine blog is quite subjective once you get past the aggregators and plagiarizers. Once into the meat of the blogging world, where the hard work and effort is being spent, judging wine blogs is a bit of a silly endeavor. What’s good for you is not always what’s good for me. But none the less, we’ve been asked to judge Spanish and Catalan wine blogs this coming week in Reus, Spain, a short train ride from where we live. The grand prize is 3,000 euros, which seems a bit excessive and makes me wonder if we’ll see a lot of blogs that were “recently” launched. Oh well, anything to promote more social media in the Spanish wine world can’t be all that bad. We’ll keep you informed. DO Catalunya is hosting it, and while their website is a nightmare to look at, let’s hope this initiative leads to some good ideas.
In other news, we still want to talk to you about the wines we tasted at the EWBC2008; however, it may take some time. At the end of this month, we’ll be retasting several of the wines with an American Importer who will be staying with us for a few days. But remember, for our Keynote tasting, our intention was to select wines that we had either tasted before or that we respected. And on the night of the event, I tasted through the wines a few times; and while they all showed well, I didn’t take the time to write notes or analyze the wines. So this past Friday, I did analyze one of these wines, and I’m sad to say, it just pissed me off more than anything else. Dominio DosTares Leione 2005 - Prieto Picudo, is a wine that I have loved in the past. Now, maybe it’s as a result of the vintage, or maybe I’m drinking this too young since it does still have some stuffing to it, but I’m sorry, Oak is not a Fruit! This wine has so much going for it with the funky fruit notes and exotic touches of spice, but over it all sits a river of vanilla, syrup and sweet oak. I have a few bottles left to celler and taste again in the future, but even after 3 days being open, the wine is still bugging me. Note to Spain(rather wine makers everywhere): OAK is NOT a FRUIT. Just to be clear here are the aging and oak stats from the Dostares website (a well done website, that deserves mention!):
Pre-fermentation maceration: 3 days at 12ºC Alcoholic Fermentation: Duration: 12 days Temperature: 27ºC Malolactic Fermentation: in French, American and Hungarian oak
Ageing process in barrel: Capacity: 225 litres Age of barrel: New & second-fill. Type of oak: French, Hungarian and American Toasting level: Medium and medium+ Ageing time: 9 months
What stuns me is that I assumed this wine saw 100% new oak, and as you can see it is not. Now for contrast, we were just in Miguel Merino’s winery, who is using 100% new oak, (mixed barrels, American Staves, and French tops and bottoms). That is a lot of new wood, and a lot of American wood influence and yet his wines are perfumey, full of terroir and complex fruit, without the sickening vanilla oak sheen.
Too many factors go into winemaking to pinpoint anything specific as the problem, but in the end, 100% new oak is not always a bad thing, despite the bad reputation people give it. If you hear anyone ever say 100% new oak is evil, well tell ‘em to shove off, or at least explain what wine they are talking about. Sometimes they are right, sometimes their not, Almond Joy’s gots nutz, Mounds don’t…sorry…
Other than that, the weather here is starting to chill down a bit, which is nice and sad at the same time. I unfortunately, have not had enough sherry this year. Too busy? Not sure why that is an excuse, but it is somewhat true. Therefore, I’m making up for it with a steady intake of Osborne’s Fino Quinta and a new cheap Manzanilla I picked up a couple of days ago that is quite nice, Bodegas Barbadillo’s Muyfina. Full of honey notes, and light nuttiness, I really have to say this is a treat, and pairs great with a late afternoon siesta!
In this final part of this series, I would like to introduce readers to an extremely small winery which pays serious attention to their vines. Himmelsfeld vineyard began in 1991 when owner Elizabeth(Beth) Eggars decided to try something else besides nursing. Nestled on a gentle hill in Upper Moutere, the 10.5ha property has about 1.5ha dedicated to growing Cabernet Sauvignon, Chardonnay and SauvignonBlanc (roughly equal split). The rest of the land is still home to an apple orchard and many sheep!
Total production for all wines is roughly about 600+ cases so odds are you will not see this too often overseas. In fact, don't think we saw it in shops while in New Zealand either.
Of the many wineries visited - Beth struck me as one who puts emphasis on the Vineyard first and wine making second. She is adamant that "great wines are made in the vineyard", something which I hear echoed in the most zealous ( and coincidentally top notch) Burgundy producers. Her vineyard is the first one I have seen in New Zealand which does not "irrigate" - yes you heard it right - no irrigation. It was deemed that a deeper vine root system was preferable over "immediate results" and irrigation did not encourage this.
2002 HimmelsfeldMoutere Chardonnay Hints of citrus fruits and what is the beginning of some secondary aromas coming from the oak. Defintely French oak and probably not new oak either. Not as tight in terms of acidity which I suspect means it should be consumed within 3-5 years. 90 points.
2002 HimmelsfeldMoutere Cabernet Already achieving some secondary aromas, black and red fruits, not an inky black monster by any measures & soft smooth tannins. The core of the mid palate however shows some lightness in density indicating perhaps rain - grape bloat? Other than that a very nice wine but do not expect this to get much better and should be consumed within 3 perhaps 5 years. 90 points.
2003 HimmelsfeldMouter Noble Chardonnay Of the wines offered for tasting this is probably the got me excited the most. I am thinking this is comparable to top level Alsace SGN's but it also has that acidity which lifts the whole thing up. Defintely something I would be very curious to try again in 10-15 years - think this will be a knockout. 96+ points
So, when Brad Pitt and Jennifer Aniston split, he had to sell his Frank-Gehry designed wine cellar. But, he?s not moping around.
It's rumored that the movie star, who was adept at stomping people in Fight Club and Troy, could soon be stomping grapes, thereby putting him among the ranks of celebrities with their names on wine labels.
Pitt stayed in a village in the Piedmont (Italy that is) and visited 2 different wineries that were for sale.
Monica Tavella, spokeswoman for the Fontanafredda estate in Piedmont, told the newspaper that Pitt stayed there after the Winter Olympics and expressed interest in the art of winemaking and viticulture.
Holy Jesus. Brad Pitt and super exclusive cult Barolos?? Shhhh?. I need a moment to myself.
Okay, let's move on............
A Votre Sante
In France when you want to ?cheers? you say A Votre Sante which translates ?to your health.? Over the past 5 years we have heard a lot about compounds in red wine which are beneficial to your health, specifically resveratrol. Studies have shown that moderate consumption of red wine can reduce the likelihood of a heart attack. But check out the other things they are testing it for look at how good it actually is. Also, in the quote below MDWD refers to a moderate daily wine drinker. While our doctors and government don't recommend wine, British health officials routinely do. A growing mound of studies, reflecting sources such as the American Heart Association and The New England Journal of Medicine, confirms wine to be precisely the potent and nutritious medicine our ancestors assumed it was. Besides the magic in polyphenols, which you could get from grape juice, and in alcohol, which you could get from gin, wine adds up to more than the sum of its parts. In contrast with bingers and abstainers, as well as beer and spirits drinkers, moderate daily wine drinkers (MDWDs) are better-educated and earn more. Their higher cognitive skills propel them through the Alzheimer's years with a 50 percent lower risk of dementia, one reason they're half as likely to end up in nursing homes even though they live longer, succumbing to cardiovascular diseases at half the rate of abstainers and heavy drinkers. Since moderate daily wine raises "good" cholesterol and reduces inflammation and clotting, MDWDs recover better from heart attacks and surgery and have a lower risk of stroke. They also have a 30 percent lower rate of Type 2 diabetes. Both red and white wine pack powerful, cancer-fighting antioxidants. Incidence of endometrial cancer is 83 percent lower in female MDWDs. Wine with meals halves your risk of colorectal cancer. Wine even eases blood-vessel constriction in smokers, while its polyphenols alleviate certain lung diseases. MDWDs get fewer colds with lighter symptoms. Their bones are denser, and they have nicer teeth, due to wine compounds that zap gum-disease bacteria. But wouldn't all that alcohol play havoc with your liver and kidneys? Nope. In fact, MDWDs have 30 percent lower risk of kidney dysfunction, and liver disease decreases as wine consumption rises. MDWDs have narrower waists and half the obesity rate of bingers and abstainers. Mysteriously, adding wine to a diet appears to melt pounds. It could be antioxidants and flavanoids speeding the breakdown of fat. It couldn't hurt that red wine, at 1.37 grams per liter, provides 8.5 percent of recommended daily fiber. It might have to do with metabolism or pleasure centers, which might explain why wine also helps with anorexia.
Craziness. Not only are wine drinkers cooler, more educated, and more successful, we?re also tons healthier. Now, drink up!
English Lit, Geometry, and Vinology?
How cool is this? In Australia high school students can actually take a class to teach them how to make wine. The rules are that they cannot taste or drink wine at any point in time during the class, nor can they attend events where their wines are tasted out (bummer). But they actually get to go through the process from start to finish of making their own wine. Even cooler is that the school has now gotten their proper licenses so that they can sell and market the wine to the public. At my school the electives were art, French, and agriculture class.
Viticulture started at the school in 2000 with the planting of 450 vines on four old sand tennis courts, comprising 215 durif vines, 175 shiraz vines and 70 viognier vines. The course, designed for year 11 and 12 students, was developed by the Wine Industrial National Education Training and Advisory Council and is competency skills-based with students achieving an Australian Qualification Framework Certificate I in Food Processing (wine). Mr Adamson said students worked in the school vineyard and then did placements at local vineyards. Wine is stored in barrels at the school and bottled at Cofield?s. Mr Adamson said the proceeds from the sale of the wine would be used for further equipment for the course.
He said the course had plenty of success stories to day with graduates doing well in the field. One is former student, David Whyte, now assistant winemaker at Cofield?s. ?David is our technical adviser and I take samples to him for advice when we make our wine,? Mr Adamson said. ?Now he?s the teacher and I?m the student.?
Um, is it just me or do they look like something more than just "student and teacher"? Cool concept, gay picture.
I, for one, think that it is incredibly important and hip as hell to be teaching these kids a craft that they can take into the real world and be successful with. I wish they would do that more in American school systems. If there was such thing as a mini-homebrew kit for toddlers I know that my husband would have already bought one for my son. Hmmm? maybe we can just send him to school in Australia. Ha!
Anheuser Busch? new seasonal beers? The latest trend in beer drinking in America has been that drinkers are opting for hand crafted, more flavorful beers from micro-breweries. With that, Anheuser-Busch? market share has decreased so we knew it wouldn?t be long before they tried to up the ante.
Budweiser. Michelob. Natural Ice. Busch.
What do these beers all have in common? They are all brewed by Anheuser-Busch and are beers most craft beer drinkers would not think of imbibing unless there was absolutely nothing else available.
I?d go for water first. But Anheuser-Busch, at least on a small scale, is trying to change the minds of craft beer drinkers.
They have released Demon?s Hop Yard IPA, brewed in the company?s Portsmouth, N.H., brewery and only sold in New England on tap.
McGualey said, "These are just a fun way to let people take a peek inside what our company is doing. It?s all about consumers today. I think consumers are looking for products like these."
I don?t know about you guys but the tap handle alone is frightening. I can?t imagine what the beer is like. I mean on one hand I?m glad that they are paying attention enough to know they need to step up their game, but on the other hand, my opinion of their company is so innately flawed that I probably won?t even try their new seasonals. Oh, BTW the new seasonals are the Jack?s Pumpkin Spice Ale, the Winter?s Bourbon Cask Ale, the Spring Heat Spiced Wheat and the Beach Bum Blonde Ale. If any of you get to try them email me with info. I am super curious about them.
Today is hump day and I am on coast until I get outta here. My last day is tomorrow so as soon as I finish some filing I'm done!! I've got some web surfing to do do I'm out! Cheers!