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Another Thanksgiving day is quickly upon us. Below is a re-post by (NW) that is helpful as you navigate the vast choices upon you for this festive day of food and reflection.
With all the gloom and doom in the news one might think there isn't much for which to be thankful. That couldn't be further from the truth. My nation and the indeed the world have been through challenging times; even despairing times and yet, acknowledged or not, understood or not, we manage--by God's grace to come out on the other side smelling like a rose (or a Sauternes if you prefer.)
We of the WCB hope that whatever country you are in, (I know Thanksgiving Day is uniquely American) whatever your situation, you will be able to raise a glass with a thankful heart to the God who is there. (PB)
(NW) writes--
Thanksgiving day meals, whether traditional or uniquely creative, offer a terrific opportunity to showcase the marriage of wine and food. A lot of people fret over the wine pairings because there's a lot of time and money invested in the meal. Let me suggest that the pairings don't need to be exacting and a wide variety of wines will suffice.
Some general categories of wine tend to be very good pairings for Thanksgiving. This is partly due to that fact that most meals have a number of dishes and a wide variety for flavors. Wines that do well in this situation are wines that naturally accompany food, both red and white. The red wines that are often viewed as traditional Thanksgiving meal accompaniments include Cabernet Sauvignon, Pinot Noir, and Zinfandel.
Cabernet Sauvignon is a great way to enhance the meal. Is it too red- meaning too full-bodied and powerful? I say no. Cabernet Sauvignon does well with meats, even poultry, especially when accompanied by sauces, gravy, and starches. To refine this selection, try a Cab with a little bit of age on it. The age will likely have mellowed the wine's tannins and softened its edges.
Pinot Noir can be a stunning accompaniment to a Thanksgiving meal! It's really an amazing varietal that has the capability of total success and total failure. Therefore, it's the riskiest choice. For example, I paired a highly regarded Oregon Pinot Noir with the meal two years ago, but it didn't work at all. It was an amazing wine, for sure, but too exotic and smokey. It just didn't work. If you know you've got a good one, then go for it. Otherwise, be careful because Pinot Noir is the most unpredictable varietal.
Zinfandel is often considered a perfect pairing for Thanksgiving. After all, it's the most American grape. Stick with a traditional Zinfandel if you're going this route. Some of the newer single vineyard bottlings are highly ripe, alcoholic, and overpowering. They won't work well. Make sure you are serving a traditional, balanced wine. A good wine merchant can help you find the right wine. For example, Ridge produces Zinfandel blends that are very elegant and balanced.
On the other side of the spectrum, if you're looking for white wine, consider Riesling, Chardonnay, or Chenin Blanc. Riesling can be an amazing food wine, but you'll have to stick with the dry versions. These dry Rieslings are produced the world over, but if you're shopping in the German aisle look for kabinett or spatlese bottlings.
Chardonnay can be a nice choice, especially if you're unsure of your guests' preferences. Because Chardonnay comes in so many forms, look for a wine that has the reputation of ripe tropical fruit and enough acidity for food.
Chenin Blanc could deliver a nice pairing if you're looking for something on the lighter side. It can be very crisp, so get the help of a good wine merchant if you'd like to find one with a little more body.
Obviously, you can find success with a number of wines and, therefore, have some flexibility. In fact, not only do you have some flexibility in wine selections, you have an opportunity to present multiple wines. I always recommend this as a way to satisfy different palates and make the meal more festive. Multiple pairings give people the chance to figure out what they like and go back for more of the same. If you have the means, I recommend placing two glasses at each place setting- either one red and one white or two red glasses.
Also, when considering multiple pairings, use finger food and appetizers as a way to offer up other wine options. Before the meal, consider opening a sparkling wine or use this as a chance to offer a white wine if you're only offering reds with the meal. Rose can also be a nice pairing for appetizers. And don't forget about dessert wines. For example, this year we are having three small dessert courses. With the first two, we'll have a dessert wine and with the last one we'll have coffee.
Wine can enhance a Thanksgiving meal in many different ways. Realize that you have many options and don't fret over exacting your wine pairings. With all the flavors and various dishes, a number of different wines will work. Just enjoy making wine a part of the festivities. Raise a glass!
With an on premise spa, accommodations, restaurant, and soon even their own brand of cheeses, Village Farm Winery is a resort destination for wine lovers and the merely curious alike. That's not even to mention the wines, which are well worth mentioning.
At the entry level there is a delightful rose of Syrah with the even more delightful name of Ma Cherrie. The Village Cellar line offers a 100% Chenin Blanc and a Shiraz with 15% Cabernet Sauvignon. Both of these are fruit forward styles that are easy to enjoy.
The Chateau des Brumes Shiraz / Cab blends have a name that evokes France, and this is more than a coincidence. In a controversial, but highly successful move, the des Brumes wines are made in part from Cabernet grape concentrate brought in from France.
This practice is somewhat akin to chaptalization which is the adding of sugar to increase the potential alcohol of a wine. Some would say the most honest way of accomplishing this would be the addition of concentrated grape juice, which is exactly what des Brumes is doing.
It is not only the addition of the sweetening agent that some might consider to be cheating, but that the grapes come from France. No laws are being broken, and the resulting wines are of excellent quality, so it is mostly a question of honesty on the label that is at stake. Chateau des Brumes is completely honest about the origin of their wine.
I usually let the product in the glass make up my mind about a wine, and in this case Chateau des Brumes gets my vote. There are three levels of the Shiraz blend, a Gold label with 15% Cabernet Sauvignon, the Les Prestige with its mauve color label and 30% Cab and at the top La Fleur a royal blue colored label and 40% Cab with the longest aging in oak barrels.
The vineyards are maturing and the amount of French wine they are adding is decreasing, but during my visit there I saw first hand one of the reasons they like to hedge their bets.
More than 1/3 of their Cabernet fruit had been destroyed by that oldest of vine pests, powdery mildew. Oidium as it is known to the techie crowd was one of the nails in the coffin of the French wine industry in the late 19th century, but it is far from unheard of even in modern times.
Fungicide and other extreme measures can be taken to prevent the mildew, but you have to commit to spraying before it shows up, and in this day and age the unbridled use of petrochemicals is not highly regarded by careful stewards of the land. Therefore they take their licks, and keep on trying to produce the highest quality grapes they can.
The resort itself is a treat to visit. Taking the rustic air of the Village Farm name to heart the whole place is designed to evoke a visit back to simpler times, but without any sacrifice of comfort.
The rooms are sparse but comfortable and overlook a whirlpool bath and pool. The day spa has all of the usual treatments and massages that Thailand is famous for, and the old barn converted to a restaurant hosts daily wine appreciation courses.
A small glass window bust-out lets visitors peek into the winery itself. Carved out of the ground with much of the bare rock left exposed, it has a real traditional wine cave feeling that also helps to keep the temperature down. The winery is tiny, and only has two basket presses to process the grapes as they come in. It seems an impossible task. Half of what little space they have is set aside for the temperature controlled barrel aging room.
Combining hand ons techniques with modern advances and some good old fashioned ingenuity they make the best of what they have, and every glass of wine they pour proves the results.
Viravrat Cholvanich took what was an only a fruit farm just a decade ago, and has added to it a modern wine destination. The plans for the next generation are in place with daughter Viravadee having already taken over the reins as Managing Director.
Further down the road then some of the other wineries of the area, Village Farm is the perfect place to end your tour of the wine scene centered around Khao Yai National Park. Enjoy a facial and back rub, saunter over to experience a Thai Fusion dinner, pop a couple of corks, and then rest up in your room after a brisk swim and soak.
Well I?m back, with many changes on the way?too many to report on here.The move was predictably stressful, complete with long waits at the police for foreign national registration, idiot bank employees who don?t do what you ask them to, negligent estate agents only interested in their miserable commission?and that?s if they?re still employed, considering the global financial meltdown that ensued, seemingly occurring right after I physically landed at Heathrow and cleared the baggage claim.Oh well, at least the internet service provider finally showed up and set me up, so on towards the more exciting, positive bits of news...I look forward to coming back more often to post, particularly on my own domain.Look for updates on that soon.
Onto the wine?one of the final remaining, seemingly recession-proof products around, particularly if you?re a wine producer from Argentina or South Africa, or perhaps a wine importer in China, but I?m getting ahead of myself again.
I find the UK wine marketplace, from the consumer?s perspective, incredibly fascinating in ways that would make importers and distributors from back in the US think twice and want to look hard and long on certain matters.After all, this is the market from which, time and again, I?ve seen trends emerge, subsequently reaching American stocklists, on average and depending on the specific trend, around 12-18 months later.Whether we?re talking organics, fair-trade wines, an upsurge in country/region-specific wines being consumed (Austria, Bierzo, NZ Pinot Noir, Chilean takes on Alsace, Argentine Tempranillo, and many more ), or even a specific craze for wines that single out a particular grape variety, it always seems like it all begins here first.A small clarification of course, we always need one of those?when I discuss market trends, the proportions I am are referring to could well be regarded as ?mainstream? or en-masse.Leaving aside the handful of enlightened, forward-looking importers, distributors, retailers and agents involved in the US wine trade, I?m thinking of trends that American consumers simply haven?t embraced in mainstream fashion.
What trends am I talking about, then, in terms of the ?here and now??The recently sudden and intense interest, expressed particularly by some of the largest retail entities in the US (Target, Walmart, etc?), in ?certified organic? and ?fair trade? wines, has been preceded by all sorts of retail outlets here in the UK by almost five or six years.In fact, the revered wine education cathedral of sorts, Vinopolis, recently hosted a consumer-oriented Fair Trade tasting featuring South African and South-American wines.In terms of the prevalence of ?Fair Trade certified? wines in the marketplace here, even large supermarket chains maintain extensive production relationships with wine producers in Argentina, Chile and South Africa that intend to compensate the grape farming coops that supply them fairly and ethically.The venerable Trainsfair USA, I believe, is just beginning to crank the gears that will soon establish an American Fair Trade certification scheme in the vein of its successful coffee program.One recently elaborated section of its website seems to be calling all potentially interested retailers, importers and distributors of Fair Trade certified wines, complete with legal advice and guidelines to becoming approved agents.
I don?t have much in the way of a formal set of closing thoughts on this, but a few questions come to mind in terms of this apparent phenomenon where certain trends poke their heads out in the UK first:
1) Could this simply be attributed to there being an altogether greater sense of open-mindedness here in the UK?I?ve seen many food products here, ingredients easily available at mainstream chain supermarkets for very reasonable prices?meats, spices and foods for which I used to have to trek all the way to a Whole Foods in the US, sometimes fifty miles each way, just to get in line and pay frighteningly exorbitant prices, given that my purchases didn?t consist of the bland crap available in most stores.
2) The second question revolves around economic irony:Why is it that the UK is at the forefront of wine consumer trends, as far as imports, when it is actually the US market which the latest reports point to as being the most profitable market to export to, on a per liter of wine basis?This should be taken into account in addition to the US being ranked the second largest export market (by volume).Would the people at the American Association of Wine Economists have a paper on this?
Whether I am here or there, from now on I will be posting recommendations and pieces such as this one on both the American and British wine market environments.More to follow in the near future?
Well I?m back, with many changes on the way?too many to report on here.The move was predictably stressful, complete with long waits at the police for foreign national registration, idiot bank employees who don?t do what you ask them to, negligent estate agents only interested in their miserable commission?and that?s if they?re still employed, considering the global financial meltdown that ensued, seemingly occurring right after I physically landed at Heathrow and cleared the baggage claim.Oh well, at least the internet service provider finally showed up and set me up, so on towards the more exciting, positive bits of news...I look forward to coming back more often to post, particularly on my own domain.Look for updates on that soon.
Onto the wine?one of the final remaining, seemingly recession-proof products around, particularly if you?re a wine producer from Argentina or South Africa, or perhaps a wine importer in China, but I?m getting ahead of myself again.
I find the UK wine marketplace, from the consumer?s perspective, incredibly fascinating in ways that would make importers and distributors from back in the US think twice and want to look hard and long on certain matters.After all, this is the market from which, time and again, I?ve seen trends emerge, subsequently reaching American stocklists, on average and depending on the specific trend, around 12-18 months later.Whether we?re talking organics, fair-trade wines, an upsurge in country/region-specific wines being consumed (Austria, Bierzo, NZ Pinot Noir, Chilean takes on Alsace, Argentine Tempranillo, and many more ), or even a specific craze for wines that single out a particular grape variety, it always seems like it all begins here first.A small clarification of course, we always need one of those?when I discuss market trends, the proportions I am are referring to could well be regarded as ?mainstream? or en-masse.Leaving aside the handful of enlightened, forward-looking importers, distributors, retailers and agents involved in the US wine trade, I?m thinking of trends that American consumers simply haven?t embraced in mainstream fashion.
What trends am I talking about, then, in terms of the ?here and now??The recently sudden and intense interest, expressed particularly by some of the largest retail entities in the US (Target, Walmart, etc?), in ?certified organic? and ?fair trade? wines, has been preceded by all sorts of retail outlets here in the UK by almost five or six years.In fact, the revered wine education cathedral of sorts, Vinopolis, recently hosted a consumer-oriented Fair Trade tasting featuring South African and South-American wines.In terms of the prevalence of ?Fair Trade certified? wines in the marketplace here, even large supermarket chains maintain extensive production relationships with wine producers in Argentina, Chile and South Africa that intend to compensate the grape farming coops that supply them fairly and ethically.The venerable Trainsfair USA, I believe, is just beginning to crank the gears that will soon establish an American Fair Trade certification scheme in the vein of its successful coffee program.One recently elaborated section of its website seems to be calling all potentially interested retailers, importers and distributors of Fair Trade certified wines, complete with legal advice and guidelines to becoming approved agents.
I don?t have much in the way of a formal set of closing thoughts on this, but a few questions come to mind in terms of this apparent phenomenon where certain trends poke their heads out in the UK first:
1) Could this simply be attributed to there being an altogether greater sense of open-mindedness here in the UK?I?ve seen many food products here, ingredients easily available at mainstream chain supermarkets for very reasonable prices?meats, spices and foods for which I used to have to trek all the way to a Whole Foods in the US, sometimes fifty miles each way, just to get in line and pay frighteningly exorbitant prices, given that my purchases didn?t consist of the bland crap available in most stores.
2) The second question revolves around economic irony:Why is it that the UK is at the forefront of wine consumer trends, as far as imports, when it is actually the US market which the latest reports point to as being the most profitable market to export to, on a per liter of wine basis?This should be taken into account in addition to the US being ranked the second largest export market (by volume).Would the people at the American Association of Wine Economists have a paper on this?
Whether I am here or there, from now on I will be posting recommendations and pieces such as this one on both the American and British wine market environments.More to follow in the near future?
The average wine consumer has no idea what it means for a wine to be organic. And when it comes to Biodynamic wines, most wine drinkers have never even heard of them. But that doesn't matter, because an increasing number of the most sought-after, expensive wines in the world are biodynamically produced, which means that biodynamics is one of the most significant modern trends in global winemaking.
The only problem (for those who care) is that biodynamic winemaking involves a maddening, paradoxical mixture of scientifically sound farming practices and utterly ridiculous new-age mysticism. If you want to know just how kooky it can get, you might be interested in a recent feature on biodynamic wine in SF Weekly, which dives into detail on the cow skulls stuffed with oak bark left in a hole; the red deer bladders filled with yarrow flowers buried in compost piles; the proscriptions to burn insects in the vineyards only during certain proper planetary alignment; and the claims that the moon should determine when you put your wine into new barrels.
Of course, if you actually believe in biodynamics, you now hate my guts along with Joe Eskenazi, the author of the aforementioned article which is entitled Voodoo on the Vine.
Joe's angle on biodynamic winemaking will draw criticism for focusing only on the strangest parts of an elaborate farming and winemaking methodology. His (and my) detractors would be justified in complaining at the sensationalism of a few practices, and a few predilections of the methods inventor, while many, even most biodynamic winemaking principles are the same as good old organic farming.
But that is precisely the problem. Most biodynamic farming principles make sense because they are the same as scientifically grounded organic farming (e.g. don't use pesticides; let the sheep take care of the weeds and fertilize the soil; etc.). But then the whole system is undermined by the use of, and rationalization for, special preparations and actions that are not only bizarre in their conception, but explained by the worst kind of pseudo-scientific quasi-religious gobbledygook that you could possible imagine.
You can't imagine how angry this makes me. You see, I love biodynamic wine. Some of my favorite wines in the world; some of the best wines I have ever tasted in my life; some of the wineries that seem to consistently make some of the highest quality wines I have ever experienced are produced biodynamically, and I don't believe this is a coincidence.
This is what Joe Eskenazi did not include in his article, perhaps because he's not fully immersed in the world of wine. While he rightfully points out, with the appropriate level of cynicism, the fact that some wine producers are moving to make biodynamic wine because they think it will sell better, there are many more producers who have been making wine biodynamically for years, even decades without ever telling anyone about it, least of all the people who buy their wine. These winemakers are some of the smartest, most talented folks in the wine industry. The only reason they would possibly be producing wine biodynamically (which Eskenazi's article points out is much more labor, time, and cost intensive than any other farming method) must be that they believe they make better wine that way.
There are two types of people in the world. Those who believe that while science is not perfect, it is the most powerful interpretation that we have found of the world around us, and those who believe that there are better explanations for what we observe in the natural world than science can provide. I am very much a member of the first group. There's a lot we don't know about the world yet, and there are a lot of really interesting interpretations about how things work, but the scientific method produces the most reliable interpretations of what is real and what is true that I know of. I (and pretty much everyone in a first world nation, whether they know it or not) trust my life to that fact nearly every moment of every single day.
And that belief I hold is precisely the source of my unending frustration with biodynamic wine. I think it's good stuff. But I know it's not good for the reasons that the people who make it, and the people who tell them how to make it, say it is. The claims of the philosophy that underlies biodynamic wine growing, and the specific explanations for various prescriptions of the farming and winemaking process are just plain wrong. They can be proved wrong, in some cases simply with a calculator, but in all cases by rigorous scientific enquiry.
Which is why I keep hoping that someone will come up with Biodynamics Lite™: a kinder, gentler form of biodynamic winemaking that throws out all the bullshit, and sticks to the things that science tells us will actually work.
I plan on continuing to drink more and more biodynamic wine, and encourage everyone who loves wine to do so as well. I just hope there is a day when I don't have to roll my eyes a little every time I see the word on a wine label, or bite my fist as a winemaker proudly tells me that the reason I love his wine is due to the fact that he completely avoided the dueling vortices when he mixed his preparation of ground up quartz crystals.
Some of my favorite Syrah/Shiraz I tasted in Thailand came from a winery that is not yet a winery. Produced in a well maintained, temperature controlled room not much bigger than a large walk-in closet, these wines were carefully handcrafted with low tech, off the shelf equipment that wasn't even really made for wine making.
Such is the ingenuity of Supot Krijpipudh, the one man tour de force of what someday will become Alcidini Winery. At 20 acres of mostly Shiraz, with a few rows of Muscat Blau thrown in, the vineyards are not huge, but they are thriving under the careful scrutiny of one of the most innovative wine personalities I have ever met.
Supot is an engineer, and his penchant for experimentation shows not only in his superb wines, but in his careful attention to detail in the vineyard. His vines were the only ones I saw that use the Lyre system of trellising in Thailand. A system advocated by Richard Smart, the Australian who revolutionized vineyard management.
Geneva Double Curtain (GDC) is a more common system, and Supot has not abandoned it either. Instead he is using GDC on the bottom half of his vines. This odd combination of trellising is due to one of his more unusual experiments. Supot is hoping to grow two grape varieties on the same trunk. Shiraz on the top, Muscat on the bottom.
The thinking is that with the potential for two harvests a year in tropical Thailand, but greater quality from limiting the vines to one fruiting, he can have the best of both worlds. The Shiraz will do its thing on the top, and then six months later Muscat will be harvested from the bottom.
Time will tell if this works out, but I am intrigued to say the least. If he manages to make it come to pass there may be a quiet revolution in vineyard management from this tiny corner of Thailand. If not, well Supot is only having fun and isn't committing many resources to the project.
Alcidini has only produced enough wine for a few friends and family, albeit very loyal ones that bought out his entire 1500 bottle run last year. This year he is looking at a more commercial output of 5,500 bottles which while still tiny, puts him in line with many others in the boutique winery class. He will continue to ramp up over the next few years.
It may be decades before you get an opportunity to visit the winery, which for now is just that tiny shed and a house with a view that is still under construction. In the future if you happen to get a chance to get a hold of one of the Alcidini Wines, go out of your way to try it.
Its a struggle drinking Chianti without food; insufferable punishment on the taste buds in fact. That sharp, acidic, slightly earthy finish is how the wine is supposed to taste but it's a struggle to consume more than a glass. Rasping if you are subjected to a poor quality bottle.
Add food and it's like drinking a different wine.
But, I hear the masses yell, that is what Chianti is designed for - drinking with food. It is like a television without an aerial; you can use it but it just doesn't work very well. You know you are missing out on the bigger picture.
Two bottles of this rather decent Chianti have been consumed over the last few days. A Sunday roast of beef and Yorkshires was fine. Further complexity was revealed in the flavour but there remained something lacking.
What the roast lacked was the sweet acidity of tomatoes to balance. Step forward a superbly thrown together lasagne. Combining mince beef, plenty of fresh parsley, a splash of red and a tin of chopped Italian tomatoes the wine shone like a beacon . The wines refreshing acidity makes it all the more drinkable. (I'm also thinking lamb would have been a better match, over beef, with the wines acidity cutting through the inherent fat beautifully).
Review0.3 Wine Tasting Note: San Felice Il Grigio Chianti Classico Riserva, 2004, Tuscany, Italy Stockist: Everywine £257 for 12, Italian Wine Society £15.19 £182.28 for 12 [More on Adegga / Snooth]
A richness of dark cherry fruit leads into a twist of acidic bitterness on the finish. Smooth and robust with hints of leather and mixed herbs. but shines with food. Shown to both Slavonian and French oak barrels which adds complexity. 100% Sangiovese. Alcohol 13%.
Andrew BarrowScribblings Rating - 90/100 [3.75 out of 5]
Not good news from the front lines of the selling game. From what I am seeing, getting to the end of the year unscathed will be highly uncertain. We?re in the thick of things now, the deep trough, the slog through the sludge. Forget about keeping your mukluks sparkly clean, we?re going into the uncharted terroir of the slime. And it ain?t autochthonous. Or archetypical.
Funny how wine geeks love to talk about the feel of the soil. But when it gets soggy and tracks through the house, folks be singing another tune. Until the end of the year, the wine business is joining the rest of the economy in just getting through these days.
Small or large, importer or distributor, terroir-driven or industrial-fashioned, wines in these times, and selling them, have some particular challenges. Call it Stock and Awe.
First, the warehouses are full. As, I am sure, are the winery stockrooms. Just like the car lots and portside lots, space is running out. Meanwhile, folks aren?t running out to buy a car or a TV or the same bottle of wine.
In a short survey today, while driving from Dallas to Austin, I talked to importers. Some have a niche market of artisanly crafted wines and others have more commercially made offerings. In either case, marketers are telling me they are worried. Vintages are starting to back up.
Another concern is the Europeans. Since they perceive the dollar is stronger, and they are wrestling with inflation and recession, some camps think they will push for price increases to bolster their margins. That would be a huge mistake to entertain such fantasies. Not because they aren?t entitled to recoup margins after holding back their prices while the dollar was in the tank. Unfortunately now there are other things in a tailspin and to have any price points spiral up would be suicide. But I am sure many of those folks won?t be reading this blog. Those who do, would save time and lost sales and just bite the bullet for the next eighteen months.
Forget about the problems about Brunello. It will seem small by comparison to the next wave that is in motion. And a year or two from now let?s see if this seemingly pessimistic assessment will be prophetic or aimed in the wrong direction. I hope it is erroneous. In the interim, it will be crucial that the industry moves forward slowly. Introducing new items? This probably won?t be a good opportunity moment. Beefing up inventory? We?re going to see a new definition of just-in-time. It?ll probably be more like, when we run out, then we?ll order. After we sell some other product sitting, waiting for its day.
What will be telling? When, like the auto industry, folks decide instead of waiting around for a bail-out, they start selling wines, at reduced margins in order to just move product out to make room for the next round of offerings. Both products have a shelf life; cars rust, wines get tired.
I feel for a friend, who has recently taken the leap to import and self distribute, with containers just showing up. Unknown wines in a time when even things known have slowed down. This is not a good time to be exposed to the elements of the downturn. It?s going to take a lot of street beating, wearing out some of the old shoe leather. Forget about chasing maidens around the primordial ooze.
So the fancy Beatle boots of the dandy salesman, like the three martini lunch, is a sullied white elephant in today?s climate.
Maybe a drill sergeant?s pair of boots would be more suitable for the combat in the streets, Main or Wall. The situation on the ground calls for a little less speculation (and editing of the fantasy-dream sequence) and a little more real time pounding of the concrete. What some of the old bull elephants in the selling game call getting out of the mud bath and trudging into the village. Stay tuned.
Social media is creating quite a long tail of industries - lots of software companies, consultants, new modes of public relations, etc, etc. Some of them focused on getting you into using social media, which is great, and many of them aspiring to help you “use” social media for your business. The latter point is what I find interesting.
I’ve spoken on the topic of social media before (with assistance from the self-proclaimed “Bonafide Marketing Genius” Marta Kagan - FYI, I’m glad she has the confidence in herself to tag herself that way b/c she’s one of the few I would actually agree with) and I think the biggest point from my talk and others that I’ve seen (like Marta’s deck) is that this all is an excercise in sociology. There are so many technologies that one could use, so many things that you could do, but in the end what is happening to the web is just another means of connecting, interacting, and getting to know people; not unlike joining a social club (like a sports team, a cultural center, or whatever). In fact, just as you have “different circles of friends” offline (work friends, drinking buddies, sports friends), you’ll develop the same thing online and your community will drive you to the tools.
That’s where the idea “use social media” sticks in my craw a little bit.
I’ve had this blog since 2004 and I’ve interacted with many many people thanks to it. It’s mainly an outlet for my thoughts, creativity, and passion (wine, technology, and marketing) and I’ve made a serious number of friends in the wine industry because of it. My goal was to do exactly that, get to know people in the wine industry. One of the major things its taught me though is that the only way to truly understand what this “social media” thing is all about is to get out and do it. BUT - do it with a genuine desire and understand that its a means to reach out to a community (blog in particular). Its not a sales tool and its not a PR tool for social media any more then going to a conference is a PR tool for you. What I mean is you can go to a conference, chat with people, network, find people that you can stay connected with. If you contribute to the conference (effectively contributing to the ‘community’ that the conference is bringing together) then you can get noticed and in that sense you get some good word-of-mouth publicity.
But here is how to think of “use social media” (Ugh!). Its a sociological, human based filter. Its not a broadcast engine like the “information super highway” or the “series of tubes”. Doesn’t matter what tool/site you use, first and foremost your community has to be on that site and/or using that tool. There is always a “critical mass” that needs to be achieved before the tool gets useful. Kind of like a party, its not really fun until there are a bunch of people you know there.
Once your community is there, interacting, chatting, whatever then the dynamics of what happens is facinating. Things start to get “useful” and the human filter is formed. It becomes a situation where the community is as close as a bunch of office mates even though they are all over the world. I literally consider the community I interact with on Twitter my “virtual office mates” and I genuinely like interacting with them. The reason is that you can contribute (chat, answer questions, and otherwise participate) just like you would any other office. In the case of Twitter, it becomes just like a hallway conversation in an office. You can ignore it for a while, pop your head in with a little bit of nothing to say, put out some information or useful tool to the community, or you can put out a serious question to the group and get some solid answers. Pretty much how you would for any office with cubilcles and hallways.
The best part of all this is that when the community reaches critical mass of people in a certain technology/tool who genuinely like to talk about a particular topic, forming an open community, thats when the best things come out. If you contribute something to that community that is truly useful, it will get passed on to everyone very quickly. People will decide if what you said is interesting, show their friends and, if its applicable, their friends may pass on the information to their other “open communities”. The network effect takes over and your information has just become “viral” (i.e. it will spread not only in the current ‘circle of friends’ but to other ‘circles of friends’). More importantly, the human filter took over and since that useful piece of information you generated is actually VERY useful, it will get passed on for a while (or very funny, or very interesting in some other way - the latest on Twitter was a streaming video of puppies, not useful, just very Zen).
So if you find an open community or want to know where there is critical mass already for a community you want to learn about (for instance - the wine community is embracing Twitter and Social Networks) on one of these tools the best way to “use social media” (I hate the term because it makes me feel like “use your friends”, but I guess there isn’t a better way to say it) is to contribute in significant ways. Add to the community but more importantly be YOURSELF. If people like you, they like you. If they don’t, guess what…they don’t. There isn’t alot of advice that can be given there that your parents should’ve taught you before Kindergarten. Thats the funny truth of this “social media” craze. The fundamental sociological point is that this is making friends. Because even if you contribute something that spreads from network to network like wildfire, when those people check you out and “follow you” on Twitter, or Facebook, or whatever, then they start to get to know you in a more personal way then anyone over 25 ever thought possible. If you’re obviously contributing to promote your business it will come across. If you genuinely approach this medium (regardless of technology) as “getting to know people” in the way you’ve always done then you’ll not only have that “viral hit” you won’t be an online “one hit wonder”, you’ll have friends who can help you when you’re down, connect you to others, help you build business, get emotionally invested in your brand…. i.e. you’ll be a part of a community and how you do that is something your Mom and Dad shoulda taught you.
FYI - if you’re doing it for a business/brand it doesn’t matter - if people don’t like your personality, they won’t like your brand. These things have a way of piercing the corporate PR veil. Want an example? Supposedly Cisco “gets” blogging. Read their blogs and you tell me what you think….
Tecnorati
Not good news from the front lines of the selling game. From what I am seeing, getting to the end of the year unscathed will be highly uncertain. We?re in the thick of things now, the deep trough, the slog through the sludge. Forget about keeping your mukluks sparkly clean, we?re going into the uncharted terroir of the slime. And it ain?t autochthonous. Or archetypical.
Funny how wine geeks love to talk about the feel of the soil. But when it gets soggy and tracks through the house, folks be singing another tune. Until the end of the year, the wine business is joining the rest of the economy in just getting through these days.
I feel for a friend, who has recently taken the leap to import and self distribute, with containers just showing up. Unknown wines in a time when even things known have slowed down. This is not a good time to be exposed to the elements of the downturn. It?s going to take a lot of street beating, wearing out some of the old shoe leather. Forget about chasing maidens around the primordial ooze.
So the fancy Beatle boots of the dandy salesman, like the three martini lunch, is a sullied white elephant in today?s climate.
Maybe a drill sergeant?s pair of boots would be more suitable for the combat in the streets, Main or Wall. The situation on the ground calls for a little less speculation (and editing of the fantasy-dream sequence) and a little more real time pounding of the concrete. What some of the old bull elephants in the selling game call getting out of the mud bath and trudging into the village. Stay tuned.
