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It's that time of year again. I know of no other event that seems to bring out the inner wine lover in so many San Franciscans more than the annual ZAP (Zinfandel Advocates and Producers) Festival. It never ceases to amaze me how many people turn out with such enthusiasm for this single varietal festival. Don't get me wrong. I love Zinfandel -- unabashedly so. But I tend to forget how many other people do too. Especially those that live in San Francisco.
Of course it's not just San Franciscans that turn out for this one-of-a-kind weekend. People come from all over. The Zinfreaks crawl out of the woodwork, so to speak, and march their way into San Francisco to celebrate their grape of choice, along with the rest of us who sometimes wonder where the rest of these folks hide themselves the rest of the year.
But come one, come all, there's plenty of Zin to go around.
The annual ZAP festival is comprised of several events. The week begins on Wednesday January 28th with a series of seminars that allow attendees to taste flights of wines in a guided fashion with commentary from winemakers, as well as an exclusive walk-around tasting of so called "rare" Zinfandels that will not be poured at the public tastings.
On Thursday the education takes a back seat to hedonism, in the form of the Good Eats and Zinfandel Pairing, a walk around event that features dishes prepared by chefs from all over the U.S. specifically designed to match Zinfandel wines. Attendees can wander from station to station with glass and plate in hand trying different combinations of food and wine until they find their favorites (or until they topple over like plump rabbits in a food coma).
On Friday the event gets a little more swanky for an evening with the winemakers. This event features a live auction for charity, a pre-dinner tasting, and a sit-down dinner with winemakers. You can buy some great wine while giving to charity, and then you can have a great meal while a winemaker pours a selection of their wines and answers all the questions you ever might have about making Zinfandel.
And finally on Saturday, the ultimate San Francisco wine tasting begins. Starting at 2:00 PM, the floodgates open and hundreds of Zinfandel wines are available to the public for tasting. There is simply no other opportunity like this to educate your palate about Zinfandel as a wine, and no other chance to so easily discover new Zins for yourself.
The event tends to get a little crazy as the afternoon progresses, both in terms of the size of the crowd and its level of inebriation, but don't let that stop you from showing up early, enjoying yourself, and then making your exit before the sloshing and stumbling begin.
Last year I had the flu, and couldn't make it, so I'm very much looking forward to this year again. And you should be too. Especially because you might get to go to one of the events for free. I've got five pairs of tickets to give away to the Good Eats and Zinfandel Pairing on Thursday January 29th. All you have to do in order to get yourself a pair of tickets is be one of the first five people to compose a haiku about Zinfandel in the comments section of this blog (and leave me your full name and e-mail address in the fields provided).
That's it!
ZAP Zinfandel Advocates and Producers Festival Grand Tasting: Saturday January 31, 2009 Doors open to the public at 2:00 PM (members can get in an hour earlier) Herbst and Festival Pavilions Marina Boulevard San Francisco, CA 94123 (map)
Tickets for the Grand Tasting are $59 if purchased in advance (which you should do most assuredly). If any tickets are left they will be $69 at the door. Tickets for other events range from $95 to $210 depending on the event. ZAP members receive discounts on all tickets. For more information about the event and to purchase tickets, please see the ZAP event web site.
SPECIAL NOTES: I don't recommend parking anywhere near Fort Mason on the day of the event. Take public transportation or park a long way off and walk. Also I especially recommend wearing dark clothes that you won't mind getting a drop or two of red wine on when someone accidentally jostles your glass (or theirs). Finally, I recommend showing up with a full stomach, drinking lots of water as you go, and spitting instead of swallowing. You ain't got any taste buds in your throat, and if you want to learn anything you need to stay sober. Otherwise you'll be one of the drunken fools that everyone makes fun of at 4:30 PM on Saturday.
This is another amazing wine from Rosenblum. This single vineyard Syrah from Lodi is just plain wonderful!
Deep black cherry hue with a bouquet of pure black cherry, cola, mint, and baker's chocolate with sweet banana chip notes--I kid you not. Wow.
Palate--Elegant tannins with a rich velvety texture bursting with berries, berries and more berries all integrated splendidly. This was GREAT with my venison roast and even at $25, it was a real treat and a value! Raise a glass!
This is another amazing wine from Rosenblum. This single vineyard Syrah from Lodi is just plain wonderful!
Deep black cherry hue with a bouquet of pure black cherry, cola, mint, and baker's chocolate with sweet banana chip notes--I kid you not. Wow.
Palate--Elegant tannins with a rich velvety texture bursting with berries, berries and more berries all integrated splendidly. This was GREAT with my venison roast and even at $25, it was a real treat and a value! Raise a glass!
When people often ask me how I "got into wine" I have a sense that they are expecting me to relate some story of a revelatory mouthful -- that one wine which struck me like a lightning bolt and sent me down the path to become the wine fanatic that I am today. Strangely, I possess no story like that about wine. I remember merely a pastiche of many special and prosaic moments with wine that have gradually led to me to the depths of my current passion.
I do, however, have a story like that about how I fell in love with sake.
It was the year 2000, and I was a Director of User Experience at Sapient Corporation, and I was asked whether I would be interested in going to Japan to help the company open an office there. Single at the time, with no pets or other obligations, I excitedly said that I would at least go on the initial exploratory trip, and would make my decision based on that experience.
The company planned to make its introduction to the market with the help of a partner firm, a relatively upstart organization that happened to be headed by several of the former top executives of BCG Japan. Our second night in the country, they took us out to what, at the time, was the best sushi I had ever eaten in my life in a private sushi club in Tokyo's Roppongi district. I knew that my job description that evening was going to involve the consumption of a lot of alcohol, but I didn't much care for beer. So when it was offered, I asked politely if I might drink sake instead. The CEO of our partner firm barked at the chef behind the sushi counter, and that's when it happened.
In my memory, the lights dim a little bit around the restaurant so that the sushi chef is bathed in the sole splash of bright light. He places a beautiful small wineglass on the counter, its bowl foggy with the chill of the freezer he has just taken it from. Then he turns slowly and reaches down below the counter to emerge with a huge brown bottle in his arms, its striking handmade paper label brushed with a stroke that resembles a huge number "2." My glass is poured and placed in front of me, shimmering and cool. And my first sip is like drinking a pristine glacial lake under a full moon.
I had the presence of mind to keep my initial outburst to something along the lines of "Wow, this is really good." But what I really meant was "Holy fucking shit, THIS IS SAKE?!?"
In that moment, I knew that I wanted to drink fine chilled sake for the rest of my life. I wanted to try as much as possible, as many different kinds as possible, and as often as I possibly could.
And that was my introduction to the sake known as Kubota Manju.
To put this in terms that might make more sense to wine lovers, here's an analogy: until that point I had been drinking sparkling wine from a box (heated up in the microwave, I might add) and then someone poured me my first glass of properly chilled Krug Champagne.
Kubota Manju is produced by a brewery known as Asahi Shuzo in the Niigata prefecture of western Japan, and it may well be the most well known fine sake in the world. Asahi Shuzo was founded in 1830 and is the largest producer in Niigata prefecture, and therefore one of the largest producers in all of Japan. Just as the massive Champagne houses who manage to strike a fine balance between making huge quantities of product at a very high quality, elevated further by a globally recognized brand, so too has Asahi Shuzo managed to turn Kubota into the Cristal of sake. The brand of the drink has eclipsed the people who have made it.
Kubota is a trade name -- one of the very first successful "brands" of fine sake on the market. The sake was originally named Asahiyama, and was finally branded Kubota in 1985, taking the nickname that the brewery had enjoyed. The Kubota line of sakes, and Kubota Manju in particular, gained massive popularity in the 1980s as Japan rekindled (some would say created) its appreciation for fine sake, partially due to simply good timing and savvy marketing, but also no doubt because of its extremely high quality and taste.
Asahi Shuzo was one of the pioneers of the fine sake movement (which has only really been around for about 50 years, and successful for 30), and in particular was one of the first to use stainless steel tanks for making sake. The use of steel in sake making has a similar effect to the use of steel in winemaking. It is more hygienic, leading to lower numbers of outside or unwanted bacteria during the fermentation process, and tends to accentuate the fruit. Or in the case of sake, the floral qualities of the rice.
Kubota Manju is an unusual sake in several respects, independent of its popularity or quality. It carries no formal designation of its level of quality, which is why I've had to note the fact that it is actually a junmai daiginjo sake parenthetically above. For those of you who aren't familiar with sake designations, this means that it is made from rice that has been polished down to at least 50% of its former mass, and includes no added alcohol in the brewing process. Not content to stop just past the 50% mark, Kubota Manju is usually made from rice polished down to about 33% of its former mass.
Instead of such quality designations, the Kubota line of sakes are simply given numbers, if you will to correspond to their quality. The "ju" in the name roughly translates to "celebrations" or "congratulations" (though some snidely suggest it might mean "ostentatious") and the other character is a number. Kubota Manju means roughly "10,000 celebrations." The two lower grades of Kubota are known as Senju (1000) and Hyakuju (100), respectively. There are also two or three other, even higher, grades of sake made with the Kubota name every year, as well.
There is a reason that this is the most popular and most well known fine sake in all of Japan. It is the same reason that I couldn't have asked for a better introduction into the world of fine, chilled sake. It is delicate, refined, and incredibly high class, in addition to being a textbook example of top class sake from an organoleptic standpoint, and definitely one of the world's top sakes.
While in the past nine years I have discovered sakes that I like better than Kubota Manju, it will always remain one of my favorites, both for nostalgic reasons, and because it really is damn good. I buy a bottle or two to bring back with me from Japan every time I visit, which isn't nearly often enough.
Tasting Notes: Colorless in the glass, this sake has a nose of cedar trees and fresh rainwater, with hints of dried orange peel aromas. In the mouth it is smooth and silky, with a beautiful weight on the tongue and a perfect dry balance that allows flavors of tuberose and orange blossom to mingle with hints of cedar and wet stone that leave the palate feeling alive and refreshed. Outstanding.
Food Pairing: I love drinking this sake with sushi and sashimi of all kinds, but in particular with the creamy goodness of raw scallops.
Dark black cherry hue with big fruity bouquet of minty black cherry and plum.
Palate--relaxed tannins with prevalent evergreen notes on top of dark berry fruit. Finishes a little quick. This Washington state wine is made in the popular style and is pleasant enough for the right mood.
For around $25, I'd rather spend it on something from K Vinters (also Washington state) or a Santa Barbara Syrah. Raise a glass.
Dark black cherry hue with big fruity bouquet of minty black cherry and plum.
Palate--relaxed tannins with prevalent evergreen notes on top of dark berry fruit. Finishes a little quick. This Washington state wine is made in the popular style and is pleasant enough for the right mood.
For around $25, I'd rather spend it on something from K Vinters (also Washington state) or a Santa Barbara Syrah. Raise a glass.
The more good Champagne I have, the more it seems to me that you really get what you pay for. Unfortunately, what you have to pay for the really good stuff is out of the reach of most wine lovers, which was why I didn't like Champagne until several years after I started getting into wine.
Now I love it, but only because I've been able to taste Champagnes like these.
Alfred Gratien represents an interesting class of Champagne producer. When we speak of those who make Champagne, we most often talk about the Champagne "Houses" -- the massive brands who contract with sometimes hundreds of growers to produce very large quantities of bubbly -- and the "grower producers" who make what some call affectionately "farmer fizz."
There is a third category, however, that in more ways than one represents an earlier age in Champagne production. Before the big Champagne houses got so big, they were small. While they did not grow their own grapes (or at least not a majority of them) they made small lots of handcrafted Champagne with grapes from growers with whom they had long term relationships.
Champagne Alfred Gratien, founded in 1864, operates not only at the scale of these traditionally small houses, producing no more than about 22,000 cases of wine per year, but also maintains all of the handcrafted traditions that some of the larger houses have had to abandon over the years (Gratien was sold to a holding company in 2000, but has changed none of its practices or production levels as a result).
In a similarly old-fashioned manner, the wine is never allowed to go through a secondary malolactic fermentation, but is instead carefully blended with older vintages (in the case of non-vintage wine) and put into bottles with the liqueur de tirage (the mix of sugar and yeast that produces the sparkling fermentation in the bottle) and closed with a wired cork. The use of a cork at this step is extremely unusual, time consuming and costly. The rationale for using a cork at this stage is much like using a cork at any stage -- the tiny amount of oxygen that the cork permits into the bottle helps to mature the wine.
The trouble is, however, that this cork closure comes with all the downsides of normal cork -- you have to remove it carefully by hand and you have to make sure that the wine is not corked. So after careful hand riddling (the process of turning each individual bottle to settle the yeasts and other sediment into the neck of the bottle) and three years of aging, each bottle must not only be opened and re-corked after adding the dosage (the mix of sugar and older vintage wine), but each needs to be tasted to make sure that it is not corked - a daunting task even at the estate's maximum production level of 250,000 bottles per year.
The estate's production is overseen by cellar master Nicolas Jaeger, who is the fourth generation of the Jaeger family to hold this title at Alfred Gratien. Under his guidance, the estate produces five non-vintage and one vintage wine of outstanding quality and distinction from the traditional blend of Chardonnay, Pinot Noir, and Pinot Meunier grapes, many of which are organically, or at least "sustainably" farmed.
While they are made in small quantities and cost a pretty penny, these wines are most certainly worth the effort and the money required to experience them.
TASTING NOTES:
NV Alfred Gratien "Brut Classique" Champagne, Epernay, France Pale blonde in the glass with fine bubbles , this wine has a remarkable nose of mineral, and striking hibiscus aromas -- a unique combination of floral and fruity qualities. In the mouth it is bright with a mineral acidity, very soft mousse, and beautifully yeasty warm bread quality that merges nicely with citrus elements as the wine lingers through a long finish. Score: around 9.5. Cost: $55. Where to buy?
NV Alfred Gratien "Brut Classique" Rose Champagne, Epernay, France Pale salmon in color with very fine bubbles, this wine has a nose of old socks (in a good way) and redcurrant aromas. In the mouth it offers hints of berries amidst deeper more earthly flavors of wet chalkboard, and wet dirt. Excellent acidity floats the wine through a beautiful finish. Score: around 9.5. Cost: $55. Where to buy?
NV Alfred Gratien Blanc des Blancs Champagne, Epernay, France Pale green-gold in the glass, this wine has a bright zingy nose of lemon juice and lemon zest aromas. In the mouth it is equally bright, with flavors of pink grapefruit and lemon zest with lovely accents of warm brioche in the very fine mousse that seems to linger quite long in the mouth. Score: between 9 and 9.5. Cost: $75. Where to buy?
1998 Alfred Gratien Millesime Blanc de Noirs Champagne, Epernay, France Light gold in the glass with the tiniest of bubbles, this wine has a beautiful, ageless nose of warm brioche and rainwater aromas. In the mouth it is nothing short of phenomenal. Beautifully layered with core flavors of warm freshly baked bread and brewers yeast wrapped in an explosively tangy layer of citrus and brown sugar qualities that moderate to toasted white bread flavors on the very long finish. Outstanding. Score: between 9.5 and 10. Cost: $100. Where to buy?
NV Alfred Gratien "Cuvee Paradis" Brut Champagne, Epernay, France Palest gold in color, this wine has a nose of toasted brioche and bright lemon and mineral aromas. In the mouth it is soft and airy with clear, bright flavors of lemon zest, and a beautiful yeasty quality that lingers beautifully on the palate for a long time. Score: around 9.5. Cost: $130.Where to buy?
NV Alfred Gratien "Cuvee Paradis" Brut Rose Champagne, Epernay, France Pale salmon in color with extremely fine bubbles, this wine has a nose of wet wool and hibiscus aromas. In the mouth it is strikingly mineral and lean with hibiscus and rose hip flavors peeking around the edge of a remarkable stony core of the wine that maintains a presence in the beautiful finish. Score: around 9.5. Cost: $130.Where to buy?
In 2008, I've taken tasting notes on nearly 400 wines. I enjoy a wide variety of wines and am especially excited to find good bargains. In fact, my colleagues and I at The Wine Cask Blog are particularly value-oriented. We believe the world of wine delivers tremendous value if you're willing to search out new regions and new varietals.
Many terrific wines are available for $10 or so, but I wanted to share with you my best tastings under $20 in order to capture a few wines that really are special and unique. Here they are:
1. Villa Reale Vigne Nuove Montepulciano D'Abruzzo 2005- $11 (Italy)
This might be the best value I've ever found. Incredible stuff for the money!
2. Rosenblum San Francisco Bay Heritage Clones Petite Sirah 2005- $19 (California)
One of the biggest, fruitiest wines on the planet. Make sure you're in the mood for this style!
3. Yangarra McLaren Vale Old Vine Grenache 2004- $19 (Australia)
Here's the incredible balance of ripe fruit and underlying tea notes. Move over Shiraz!
4. Ironstone Vineyards Cabernet Franc Reserve 2003- $19 (California)
Really smooth, rich, and round. Cab Franc in a modern interpretation!
5. Giesen Marlborough Sauvignon Blanc 2007- $11 (New Zealand)
I keep finding New Zealand Sauvignon Blancs that knock my socks off!
6. Frog Hill Pinotage 2006- $19 (South Africa)
A composition of wild berries and other exotic layers!
7. Santa Rita Medalla Real Cabernet Sauvignon 2005- $15 (Chile)
Dark, dense, and totally Cab. One of the new "best values" from Chile!
8. Peter Lehmann Barossa Shiraz 2005- $15
Ripe but also elegant. Don't miss this one!
9. Trapiche Broquel Malbec 2005- $14
A great representation of Malbec at an affordable price!
10. Alamos Torrontes 2007- $10
Exotic and beautifully made- and for only ten bucks!
In 2008, I've taken tasting notes on nearly 400 wines. I enjoy a wide variety of wines and am especially excited to find good bargains. In fact, my colleagues and I at The Wine Cask Blog are particularly value-oriented. We believe the world of wine delivers tremendous value if you're willing to search out new regions and new varietals.
Many terrific wines are available for $10 or so, but I wanted to share with you my best tastings under $20 in order to capture a few wines that really are special and unique. Here they are:
1. Villa Reale Vigne Nuove Montepulciano D'Abruzzo 2005- $11 (Italy)
This might be the best value I've ever found. Incredible stuff for the money!
2. Rosenblum San Francisco Bay Heritage Clones Petite Sirah 2005- $19 (California)
One of the biggest, fruitiest wines on the planet. Make sure you're in the mood for this style!
3. Yangarra McLaren Vale Old Vine Grenache 2004- $19 (Australia)
Here's the incredible balance of ripe fruit and underlying tea notes. Move over Shiraz!
4. Ironstone Vineyards Cabernet Franc Reserve 2003- $19 (California)
Really smooth, rich, and round. Cab Franc in a modern interpretation!
5. Giesen Marlborough Sauvignon Blanc 2007- $11 (New Zealand)
I keep finding New Zealand Sauvignon Blancs that knock my socks off!
6. Frog Hill Pinotage 2006- $19 (South Africa)
A composition of wild berries and other exotic layers!
7. Santa Rita Medalla Real Cabernet Sauvignon 2005- $15 (Chile)
Dark, dense, and totally Cab. One of the new "best values" from Chile!
8. Peter Lehmann Barossa Shiraz 2005- $15
Ripe but also elegant. Don't miss this one!
9. Trapiche Broquel Malbec 2005- $14
A great representation of Malbec at an affordable price!
10. Alamos Torrontes 2007- $10
Exotic and beautifully made- and for only ten bucks!
Big bouquet of sweet cherry, rich spices, and earth
Rich and full-bodied on the palate
Finish of cherry, tobacco, and more rich, sweet spice
In many ways, this is a classic Brunello with cherry, sweet spice, and an earthy layer. I love that it's from the 1995 vintage, two years before Brunello exploded in popularity and price with the 1997 vintage.
If you have this, drink it soon. It's fully mature and ready to go. I only had a half bottle to enjoy with Billy of this blog. We paid $25 in a shop that always seems to turn up "lost treasures" covered in dust. Unfortunately, this was the only one.
Also read Billy's review of this wine below. Raise a glass!
Big bouquet of sweet cherry, rich spices, and earth
Rich and full-bodied on the palate
Finish of cherry, tobacco, and more rich, sweet spice
In many ways, this is a classic Brunello with cherry, sweet spice, and an earthy layer. I love that it's from the 1995 vintage, two years before Brunello exploded in popularity and price with the 1997 vintage.
If you have this, drink it soon. It's fully mature and ready to go. I only had a half bottle to enjoy with Billy of this blog. We paid $25 in a shop that always seems to turn up "lost treasures" covered in dust. Unfortunately, this was the only one.
Also read Billy's review of this wine below. Raise a glass!
Yesterday I was driving to the older part of town to visit a friend who was in the hospital. He has been a mentor to me, and as I was nearing the facility, I saw the old street where my dad and his family had lived more than 90 years ago. The picture above was taken there, 1313 Hall Street, Dallas, Texas, where my dad was born. The house is gone. All that remains of his original family is his sister, my aunt Mary. She's the little baby in my grandmother's arms. My friend in the hospital was asleep, but he didn?t look well. He is dying. I know the look, the sound, the smell. If it were a wine, I would describe it thus: pale and a bit cloudy. The bouquet has faded with a light scent of dried rose petals and ripe, aged Asiago. In the flavors there is a little tinge of acid, the tannins are all gone, the fruit is fleeting, and the finish is swift.
Hopefully, my friend's will be as well. For his sake.
It had been raining, and the streets were damp and saturated. It reminded me of Ireland, of a hopeless and miserable Dublin after a night of drinking too much Guinness and too little sleep. Cold, dank, unredeemable.
I was near my friend's wine store and hadn?t eaten all day (it was 2 p.m.), so I stopped in to get a sandwich, and ended up working the floor.
The store was crowded, and Sinatra was crooning over the speakers. A young man came up to me and asked me about the Italian Club. I gave him the requisite information and encouraged him to stop in at one of the Wednesday wine tastings they are starting to do. Then he reached out his hand to shake mine. My hand was bleeding from a boxcutter that had slipped when I was arranging some wine case stacks. I didn't even know I had cut myself. All in a day's work, even if it is a Saturday. Or a Sunday. Grab some tape, cover the cut and back to arranging bottles and straightening shelf-talkers.
In the past, we didn?t need an Italian Club. We had the Family. On Sundays like today, my family would spend the day together, eating, drinking, carousing at the beach or in a vineyard somewhere, in Sicily, Dallas, Los Angeles.
My dad and his dad would hang out together. My son is in Vegas, working. My dad and his dad are gone. It?s Sunday again, and I?m sitting in my room writing about something that doesn?t exist anymore.
My dad and his dad were in business together, for a while. I don?t think my father liked that too much. Probably my grandfather wasn?t too clued in on his son?s aspirations. I think my dad probably wanted to be some kind of artist, maybe an actor. He certainly ended up in the right place for it, Los Angeles in the 1930?s. The golden age of American cinema. But my dad cobbled, and my grandfather acquired real estate, and the ship sailed on. E la nave? va.
Once, when my grandfather had made a pile of money, he loaded his young family up and sailed back to Palermo for a while. He was now an American, and while he was going back to Italy for a while, he could never stay there indefinitely. He had crossed over into the American dream. He was making it big. In the picture he wasn?t more than 24 years old, but the opportunities that he had reached for paid off early. My son is now 30 years old. I wonder if the opportunities for his generation will ever afford him a chance for a good life. It doesn?t seem as bright now. Warmer, yes. Brighter, no.
When my mom and dad were married in 1936, they took their Ford roadster up the California coast. They were building the Golden Gate Bridge in San Francisco. My parents were 21 years old, hopeful for happiness in their future and their children?s future. For their honeymoon, they tooled up Coast Highway 1 into a world we can only dream about now.
The Great Depression was receding, and war was a few years off. It was a moment to enjoy all that the possibility of life had to offer.
On those Sundays leading up to those years, they would spend sun-drenched days at the beach with their Wise Guy uncles and their Hollywood girlfriends. They were ?A? listing through life, the Golden Age of the American Dream. Cigarettes didn?t cause cancer, yet. Diseases were being conquered. The atom was being harnessed. Seat belts weren?t necessary. Front doors needn?t be locked. Out in the San Fernando Valley and Escondido and Cucamonga, the family would picnic in the vineyards. Note the happy faces and the glasses of wine. My dad with some of the many women in his family. His Aunt Mary, his sister (my aunt) Mary, Josie and Cuccia, Tootsie and Anna, and Rosemary and on. So pristine in the simplicity of their happiness. Wine, women and song. And food, what great food. Local, fresh, not microwaved, not from a can. California, the Golden State in a golden age. My mom and dad, with riding boots. Chances are, Dad made them. How much my son looks like him. I now am the age my father was when I wondered what it would be like to be his age. I think I might be happier at this age than he was, but his youth sure looked good from this vantage point. And my mom, the classic Italian beauty. She?s almost 93 and still pretty fired-up about life and living. Thank God she?s in good shape. My friend in the hospital, what I wouldn?t give for him to have been that fortunate, too. My Aunt Josephine, on the right in the picture, next to her brother Felice and his East Texas bride, Reba. And my dad and mom. A night out on the town. Was it in Dallas? Or Hollywood? They look out at me from this picture as if to say, ?Bring us your best bottle of Italian wine, and come sit down with us and enjoy your family.? If only I could, Uncle Phil. My mom and my Aunt Jo are both in their 90?s now, both in pretty good health. Still driving. But not in the rain.
My dad?s sister, Aunt Mary, called me today. She was checking in with me. Her husband passed away a few years ago. Her son-in-law died a little over a year ago. Last summer one of her grandsons had an accident in the ocean, and he too is gone. So she called to see if I was still here, still around.
Yes, Aunt Mary. Many of them are gone but we are still here, those of us on the edges of the photographs. Still ticking and kicking. Still dreaming and still looking for a way to make all this work out. I miss our Family Sundays. And so I sit here and put down these thoughts for the internets to hold, for another place and time and people. It was a great time, and the memories feed the heart and the soul, on Sundays, when the family is spread out far.
Social media is creating quite a long tail of industries - lots of software companies, consultants, new modes of public relations, etc, etc. Some of them focused on getting you into using social media, which is great, and many of them aspiring to help you “use” social media for your business. The latter point is what I find interesting.
I’ve spoken on the topic of social media before (with assistance from the self-proclaimed “Bonafide Marketing Genius” Marta Kagan - FYI, I’m glad she has the confidence in herself to tag herself that way b/c she’s one of the few I would actually agree with) and I think the biggest point from my talk and others that I’ve seen (like Marta’s deck) is that this all is an excercise in sociology. There are so many technologies that one could use, so many things that you could do, but in the end what is happening to the web is just another means of connecting, interacting, and getting to know people; not unlike joining a social club (like a sports team, a cultural center, or whatever). In fact, just as you have “different circles of friends” offline (work friends, drinking buddies, sports friends), you’ll develop the same thing online and your community will drive you to the tools.
That’s where the idea “use social media” sticks in my craw a little bit.
I’ve had this blog since 2004 and I’ve interacted with many many people thanks to it. It’s mainly an outlet for my thoughts, creativity, and passion (wine, technology, and marketing) and I’ve made a serious number of friends in the wine industry because of it. My goal was to do exactly that, get to know people in the wine industry. One of the major things its taught me though is that the only way to truly understand what this “social media” thing is all about is to get out and do it. BUT - do it with a genuine desire and understand that its a means to reach out to a community (blog in particular). Its not a sales tool and its not a PR tool for social media any more then going to a conference is a PR tool for you. What I mean is you can go to a conference, chat with people, network, find people that you can stay connected with. If you contribute to the conference (effectively contributing to the ‘community’ that the conference is bringing together) then you can get noticed and in that sense you get some good word-of-mouth publicity.
But here is how to think of “use social media” (Ugh!). Its a sociological, human based filter. Its not a broadcast engine like the “information super highway” or the “series of tubes”. Doesn’t matter what tool/site you use, first and foremost your community has to be on that site and/or using that tool. There is always a “critical mass” that needs to be achieved before the tool gets useful. Kind of like a party, its not really fun until there are a bunch of people you know there.
Once your community is there, interacting, chatting, whatever then the dynamics of what happens is facinating. Things start to get “useful” and the human filter is formed. It becomes a situation where the community is as close as a bunch of office mates even though they are all over the world. I literally consider the community I interact with on Twitter my “virtual office mates” and I genuinely like interacting with them. The reason is that you can contribute (chat, answer questions, and otherwise participate) just like you would any other office. In the case of Twitter, it becomes just like a hallway conversation in an office. You can ignore it for a while, pop your head in with a little bit of nothing to say, put out some information or useful tool to the community, or you can put out a serious question to the group and get some solid answers. Pretty much how you would for any office with cubilcles and hallways.
The best part of all this is that when the community reaches critical mass of people in a certain technology/tool who genuinely like to talk about a particular topic, forming an open community, thats when the best things come out. If you contribute something to that community that is truly useful, it will get passed on to everyone very quickly. People will decide if what you said is interesting, show their friends and, if its applicable, their friends may pass on the information to their other “open communities”. The network effect takes over and your information has just become “viral” (i.e. it will spread not only in the current ‘circle of friends’ but to other ‘circles of friends’). More importantly, the human filter took over and since that useful piece of information you generated is actually VERY useful, it will get passed on for a while (or very funny, or very interesting in some other way - the latest on Twitter was a streaming video of puppies, not useful, just very Zen).
So if you find an open community or want to know where there is critical mass already for a community you want to learn about (for instance - the wine community is embracing Twitter and Social Networks) on one of these tools the best way to “use social media” (I hate the term because it makes me feel like “use your friends”, but I guess there isn’t a better way to say it) is to contribute in significant ways. Add to the community but more importantly be YOURSELF. If people like you, they like you. If they don’t, guess what…they don’t. There isn’t alot of advice that can be given there that your parents should’ve taught you before Kindergarten. Thats the funny truth of this “social media” craze. The fundamental sociological point is that this is making friends. Because even if you contribute something that spreads from network to network like wildfire, when those people check you out and “follow you” on Twitter, or Facebook, or whatever, then they start to get to know you in a more personal way then anyone over 25 ever thought possible. If you’re obviously contributing to promote your business it will come across. If you genuinely approach this medium (regardless of technology) as “getting to know people” in the way you’ve always done then you’ll not only have that “viral hit” you won’t be an online “one hit wonder”, you’ll have friends who can help you when you’re down, connect you to others, help you build business, get emotionally invested in your brand…. i.e. you’ll be a part of a community and how you do that is something your Mom and Dad shoulda taught you.
FYI - if you’re doing it for a business/brand it doesn’t matter - if people don’t like your personality, they won’t like your brand. These things have a way of piercing the corporate PR veil. Want an example? Supposedly Cisco “gets” blogging. Read their blogs and you tell me what you think….
Négociant Cameron Hughes has made a name for himself selecting and sometimes blending wines that drink like twice or sometimes three times their asking price. Using direct to consumer marketing on his website and distribution through warehouse retailers like Costco and Sam’s Club, Hughes effectively disintermediates the 3-tier wine distribution system here in the U.S. This means he can make money selling $10-20 wines that he sources from some of the top producers around the world.
This past Saturday I presented three of his wines as part of Twitter Taste Live 5. All the wines were provided by Cameron Hughes as samples but I was very impressed with each wine which I will review over the next few weeks here. But the most impressive wine was a new release today, Lot 93, a 2004 Tempranillo from Spain’s Rioja region.
When I opened this wine Saturday, the brand on the cork indicated the producer is Bodegas Covila. On my visit to the region last year, I was struck by how every winery seemed to age their wines as “shiners” or unlabeled, selling the wine when it was “ready to drink.” This old school philosophy makes many wines from Spain tremendous values and provides stock for folks like Cameron Hughes to buy and label for his customers. The result is one of the best values I’ve ever seen as this could easily sell for $50-60 a bottle.
Tasting notes:
Cameron Hughes, “Lot 93″, Tempranillo, Rioja 2004 ($21/sample) - Dark ruby in color with black cherry, cassis, fennel, cocoa and vanilla aromas. Sleek and concentrated black cherry & dark currant fruit with some black pepper and a touch of earth finishing long with firm, but surprisingly well integrated, tannins. A well structured wine that will age for another 5-8 years. The most extreme value I’ve tasted yet from this négociant. Highly recommended.
13.5% ABV Natural cork closure Rating: 4 out of 5 stars
Tecnorati
Yesterday I was driving to the older part of town to visit a friend who was in the hospital. He has been a mentor to me, and as I was nearing the facility, I saw the old street where my dad and his family had lived more than 90 years ago. The picture above was taken there, 1313 Hall Street, Dallas, Texas, where my dad was born. The house is gone. All that remains of his original family is his sister, my aunt Mary. She's the little baby in my grandmother's arms. 
Cigarettes didn?t cause cancer, yet. Diseases were being conquered. The atom was being harnessed. Seat belts weren?t necessary. Front doors needn?t be locked. 
Out in the San Fernando Valley and Escondido and Cucamonga, the family would picnic in the vineyards. Note the happy faces and the glasses of wine.
My dad with some of the many women in his family. His Aunt Mary, his sister (my aunt) Mary, Josie and Cuccia, Tootsie and Anna, and Rosemary and on. So pristine in the simplicity of their happiness. Wine, women and song. And food, what great food. Local, fresh, not microwaved, not from a can. California, the Golden State in a golden age.
My mom and dad, with riding boots. Chances are, Dad made them. How much my son looks like him. I now am the age my father was when I wondered what it would be like to be his age. I think I might be happier at this age than he was, but his youth sure looked good from this vantage point. And my mom, the classic Italian beauty. She?s almost 93 and still pretty fired-up about life and living. Thank God she?s in good shape. My friend in the hospital, what I wouldn?t give for him to have been that fortunate, too.
My Aunt Josephine, on the right in the picture, next to her brother Felice and his East Texas bride, Reba. And my dad and mom. A night out on the town. Was it in Dallas? Or Hollywood? They look out at me from this picture as if to say, ?Bring us your best bottle of Italian wine, and come sit down with us and enjoy your family.? If only I could, Uncle Phil. My mom and my Aunt Jo are both in their 90?s now, both in pretty good health. Still driving. But not in the rain.
This past Saturday I presented three of his wines as part of