Learn How To Easily Find Wines Of $50 Quality For $10 Or Less. Impress Friends With Your Expanded Wine Knowledge. Eliminate Your Dependence On Wine Salespeople. And Take The Hassle Out Of Buying Wine.
Earn $6.17 / Sale! %75 Commission! The Ultimate Resource For Anyone Who Wants To Learn How To Make Outstanding Wines & Spirits From Their Very Own Home!
Social media is creating quite a long tail of industries - lots of software companies, consultants, new modes of public relations, etc, etc. Some of them focused on getting you into using social media, which is great, and many of them aspiring to help you “use” social media for your business. The latter point is what I find interesting.
I’ve spoken on the topic of social media before (with assistance from the self-proclaimed “Bonafide Marketing Genius” Marta Kagan - FYI, I’m glad she has the confidence in herself to tag herself that way b/c she’s one of the few I would actually agree with) and I think the biggest point from my talk and others that I’ve seen (like Marta’s deck) is that this all is an excercise in sociology. There are so many technologies that one could use, so many things that you could do, but in the end what is happening to the web is just another means of connecting, interacting, and getting to know people; not unlike joining a social club (like a sports team, a cultural center, or whatever). In fact, just as you have “different circles of friends” offline (work friends, drinking buddies, sports friends), you’ll develop the same thing online and your community will drive you to the tools.
That’s where the idea “use social media” sticks in my craw a little bit.
I’ve had this blog since 2004 and I’ve interacted with many many people thanks to it. It’s mainly an outlet for my thoughts, creativity, and passion (wine, technology, and marketing) and I’ve made a serious number of friends in the wine industry because of it. My goal was to do exactly that, get to know people in the wine industry. One of the major things its taught me though is that the only way to truly understand what this “social media” thing is all about is to get out and do it. BUT - do it with a genuine desire and understand that its a means to reach out to a community (blog in particular). Its not a sales tool and its not a PR tool for social media any more then going to a conference is a PR tool for you. What I mean is you can go to a conference, chat with people, network, find people that you can stay connected with. If you contribute to the conference (effectively contributing to the ‘community’ that the conference is bringing together) then you can get noticed and in that sense you get some good word-of-mouth publicity.
But here is how to think of “use social media” (Ugh!). Its a sociological, human based filter. Its not a broadcast engine like the “information super highway” or the “series of tubes”. Doesn’t matter what tool/site you use, first and foremost your community has to be on that site and/or using that tool. There is always a “critical mass” that needs to be achieved before the tool gets useful. Kind of like a party, its not really fun until there are a bunch of people you know there.
Once your community is there, interacting, chatting, whatever then the dynamics of what happens is facinating. Things start to get “useful” and the human filter is formed. It becomes a situation where the community is as close as a bunch of office mates even though they are all over the world. I literally consider the community I interact with on Twitter my “virtual office mates” and I genuinely like interacting with them. The reason is that you can contribute (chat, answer questions, and otherwise participate) just like you would any other office. In the case of Twitter, it becomes just like a hallway conversation in an office. You can ignore it for a while, pop your head in with a little bit of nothing to say, put out some information or useful tool to the community, or you can put out a serious question to the group and get some solid answers. Pretty much how you would for any office with cubilcles and hallways.
The best part of all this is that when the community reaches critical mass of people in a certain technology/tool who genuinely like to talk about a particular topic, forming an open community, thats when the best things come out. If you contribute something to that community that is truly useful, it will get passed on to everyone very quickly. People will decide if what you said is interesting, show their friends and, if its applicable, their friends may pass on the information to their other “open communities”. The network effect takes over and your information has just become “viral” (i.e. it will spread not only in the current ‘circle of friends’ but to other ‘circles of friends’). More importantly, the human filter took over and since that useful piece of information you generated is actually VERY useful, it will get passed on for a while (or very funny, or very interesting in some other way - the latest on Twitter was a streaming video of puppies, not useful, just very Zen).
So if you find an open community or want to know where there is critical mass already for a community you want to learn about (for instance - the wine community is embracing Twitter and Social Networks) on one of these tools the best way to “use social media” (I hate the term because it makes me feel like “use your friends”, but I guess there isn’t a better way to say it) is to contribute in significant ways. Add to the community but more importantly be YOURSELF. If people like you, they like you. If they don’t, guess what…they don’t. There isn’t alot of advice that can be given there that your parents should’ve taught you before Kindergarten. Thats the funny truth of this “social media” craze. The fundamental sociological point is that this is making friends. Because even if you contribute something that spreads from network to network like wildfire, when those people check you out and “follow you” on Twitter, or Facebook, or whatever, then they start to get to know you in a more personal way then anyone over 25 ever thought possible. If you’re obviously contributing to promote your business it will come across. If you genuinely approach this medium (regardless of technology) as “getting to know people” in the way you’ve always done then you’ll not only have that “viral hit” you won’t be an online “one hit wonder”, you’ll have friends who can help you when you’re down, connect you to others, help you build business, get emotionally invested in your brand…. i.e. you’ll be a part of a community and how you do that is something your Mom and Dad shoulda taught you.
FYI - if you’re doing it for a business/brand it doesn’t matter - if people don’t like your personality, they won’t like your brand. These things have a way of piercing the corporate PR veil. Want an example? Supposedly Cisco “gets” blogging. Read their blogs and you tell me what you think….
Welcome to the 5th Edition of the Wine Book Club, the online book club for wine lovers who also like to read. I'm the host for this month's event, and for my theme I was inspired by the season. What better way to celebrate September and October than to read a book written by a genuine PhD (September is back to school month) about wine and politics (we are in the midst of an election)? This idea was even more appealing given that the author may be better known to those of you who read wine blogs as Dr. Vino, the award-winning wine blogger.
Colman's book compares the way that politics has shaped wine culture in France and America. One of the most striking things about the story he tells here is that, along with politics, there are two other "P"s that have played an equally active a role in determining what you drink: phylloxera, the louse that destroyed grape vines all over the world in the 1870s; and Robert Parker, the critic who began telling us what we should drink in the 1970s. Phylloxera, it turns out, led to such a collapse in the worldwide wine business that it opened the door to greater governmental control and intervention as people sought to limit fraud, graft, corruption, and lost income. And Parker helped people to wade through seas of indifferent wine with misleading labels at a time when Americans were still drinking like it was Prohibition and they'd rather mainline the hard stuff than drink a glass of wine with dinner. The ripples he sent out from his one-man business in Monkton, Maryland in the 1970s now threaten to engulf us in wave after wave of homogeneous wine made to please Parker's influential palate.
I consider myself reasonably knowledgeable about wine history, but I was surprised again and again by the nuggets of historical lore and sharp analysis that Colman includes here. Lately, I've been wondering why we don't buy wine in bulk here in the US like they do virtually everywhere else in the world. Turns out it's due to a combination of Prohibiton (and the resulting patchwork of legislation) and something called the Office of Price Administration that was established in World War II. Until then, wine was shipped in tanker trucks and on the rails to 1500 bottling facilities studded all over the country. And thus the enormous carbon footprint of wine began!
Colman's message is sobering, even though his book is a delight to read with its clear prose and fluid style. The bottom line is this: when money, egos, and bureaucracy collide--as they do in the wine business--it becomes almost impossible to do what is best for consumers, the environment, and the winemakers themselves. With everybody taking a cut in wine sales, from the bottle makers to the distributors to the retailers to the government, it really is astonishing that anyone bothers to make wine at all. And in case you're thinking the situation is better in France, let me assure you it isn't--it's just different.
If you enjoy Colman's blog, you are in for a treat since this book is written in the same direct, engaging style as his blog posts. The book has great graphic features (like a comparison of how politics shapes French and American wine blog labels) and informative sidebars that offer the reader opportunities to pause and consider the issues from a fresh perspective.
I highly recommend this book, especially if you find yourself wondering why you don't know what grape is in a French bottle of wine, or why it is that an American wine is labeled "Cabernet Sauvignon" when 25% of the grapes in it are Syrah. The answer to both questions is simple. Wine Politics. After reading this book, you'll never think about the relationship between the two in the same way again.
Tyler Colman's Wine Politics: How Governments, Environmentalists, Mobsters, and Critics Influence the Wines We Drink was published by the University of California Press, who sent a copy of the book to me for review. It retails for $27.50, but you can buy it on Amazon.com for $18.15.
If you are participating in this month's online club, please leave comments and/or links to your own posts below. You can also leave links at the Wine Book Club site, or on our mirror site on Shelfari.
Amazon.com, the online purveyor of books, apparel, and just about everything else, has announced its plans to enter the wine sales business. Beginning as early as mid-October, the online retailer will offer a selection of more than 300 wines from all over the United States to customers in 26 states. The company indicates that the selection will represent a wide cross-section of US producers, not just wineries in California, Oregon, and Washington State.
Shipping and taxes, as ever with online wine sales, will likely be an issue. Amazon says that customers of the Amazon Prime service (which carries a $79 annual fee) will get free shipping. Still, it's an intriguing development.
Contents of this feed are a property of Creative Weblogging Limited and are protected by copyright laws. Violations will be prosecuted. Please email us if you'd like to use this feed for non-commercial activities at feeds - at - creative-weblogging.com.
Amazon.com, the online purveyor of books, apparel, and just about everything else, has announced its plans to enter the wine sales business. Beginning as early as mid-October, the online retailer will offer a selection of more than 300 wines from all over the United States to customers in 26 states. The company indicates that the selection will represent a wide cross-section of US producers, not just wineries in California, Oregon, and Washington State.
Shipping and taxes, as ever with online wine sales, will likely be an issue. Amazon says that customers of the Amazon Prime service (which carries a $79 annual fee) will get free shipping. Still, it's an intriguing development.
Contents of this feed are a property of Creative Weblogging Limited and are protected by copyright laws. Violations will be prosecuted. Please email us if you'd like to use this feed for non-commercial activities at feeds - at - creative-weblogging.com.
Hot on the heels of the sensational success of the 'World's Greatest Book Of Useless Information', the Official Useless Information Society bring you another essential compendium of everything you never needed but always wanted to know., Reference ; Curiosities & Wonders, The Best Book of Useless Information Ever
As Seen on Ellens 12 Days of Giveaways & Good Morning America The pocket-size electronic talking Wine Master offers a sleek and slim design easy control panel and over 10 000 wine and spirits reviews ratings and suggested retail prices at your fingertips. The newest version of the Wine Master is the most essential wine tool you can own. Bring along with you to wine shops and restaurants and never make another wine buying mistake again. Requires 2-AAA batteries (not included). Over 10 000 wine and spirits reviews ratings (100 pt. scale) and suggested retail prices from Wine Enthusiast Magazine Food and wine pairing guide Digital display screen with back-light and compressed text functions Talking navigation with on/off Type Varietal Winery or Vintage search option Handsome non-zipper black case Wine Master is a mighty wizard that gives you mastery over the most serious wine shop clerks and sommeliers. Brushed aluminum with chrome accents. The Wine Enthusiast 2008 Wine Buying Guide is also available. Size: 4-3/4'H x 3'W NOTE: The information included in the Wine Master is based on the reviews and ratings conducted by The Wine Enthusiast Magazine. For the 2008 edition we added 10 425 reviews. Therefore if you look at a review of a 2002 Caymus in 2007 and in 2008 the review will be the same. Since we cannot review all the wines produced in a year some wines may not appear with a newer year review which does not mean that the wine is discontinued but just that particular vintage (year) was not reviewed.
General Information Product Name: Radeon HD 2600XT Graphics Card Package Type: Retail Product Model: HD 2600XT Manufacturer: Sapphire, Inc Manufacturer Website Address: www.sapphiretech.com Manufacturer Part Number: 100220L Product Type: Graphics Card Technical Information API Support: DirectX 10.0 OpenGL 2.0 Graphics Resolution: 2048 x 1536 Analog Maximum 2560 x 1600 Dual Link DVI Maximum Monitor Support: 2 Shader Model: 4.0 RAMDAC: Dual 400MHz Platform Support: PC HDCP Support: Yes Signaling Type: Digital Analog Host Interface: PCI Express x16 Video Features: *ATI Avivo HD Video and Display Platform *Avivo Video Post Processor Multi-GPU Technology: CrossFire Processor & Chipset Processor Speed: 800MHz Stream Processors: 120 Chipset: ATi Radeon HD 2600XT Memory Memory Technology: GDDR4 SDRAM Standard Memory: 256MB Bus Width: 128bit Interfaces/Ports Interfaces/Ports: 1 x TV Out 2 x DVI Miscellaneous Additional Information: *HDMI with 5.1 surround sound audio *390 million transistors on 65nm fabrication process
Aerates wine faster with an extra-wide base. The Riedel Ultra Wine Decanter offers a modern design in crystal while creating maximum breathing room for your wine. Made of 24% lead crystal the wine decanter has a broad base that allows the wine to aerate and release flavors and aromas which enhance the attributes of your wine. Decanting wines (particularly old wines) just before serving ensures clarity and true color while preventing any sediments from interfering with the wine-drinking experience. Decanting young wines gives it a chance to open up and tame overpowering tannins and fruit flavors. Pair the Riedel Ultra Wine Decanter with our large wine decanter glass stopper. Size: 8-3/8'H 45-3/8 oz.
Style Squared! 14K white gold is adorned with glittering white Diamonds in a very contemporary cube design. The Diamonds are round in shape, SI2 clarity, H-I color and weigh .50 Carat Total Weight. This ring measures approximately 3/8 inch in width (at the widest point) and is available in sizes 6, 7 and 8. Wear as a stand-alone band, a wedding band or create your unique look with the stackable ring style. See our complete collection of stackable rings in our Stackable Rings Department. The 14K Yellow Gold version, number (DI-R-721-13) and 14K Rose (pink) Gold version, number (DI-R-719-13) are also available.
Tecnorati
