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[11/10/2008, 15:13]

Pride of New York Harvest Fest 2008 @ Desmond

osoyoos larose january 2008

osoyoos larose january 2008

The Pride of New York Harvest Festival at the Desomond Hotel in Albany, New York was a wonderufl success. Many celebs of the New York wine world were seen walking the floor, including Hunt Country's Art Hunt, Fox Run's Scott Osborn, Matt Spacarelli of Benmarl, Chris Reno of Lafayette Reaneau, and many other winery owners and winemakers, as well as scurrying sales staffs.

Its been a good year for many wineries, and this event was a great mixture of New York gourmet foods and New York wine.

osoyoos larose january 2008
Scott Osborn

osoyoos larose january 2008
Art Hunt

osoyoos larose january 2008
Matt Spacarelli

osoyoos larose january 2008
Chris Reno

Lots of good reviews to follow!


[11/21/2008, 07:56]

TV Ads Contribute to Childhood Obesity, Economists Say

Children?s weight gain is linked to the frequency of fast food advertisements on television, according to a new study.

[07/18/2007, 14:00]

Cool Links, Newsletters, Blogs and More

Women Wine Writers on the Web has an interesting library of links to women's wine newsletters, blogs, books and more. Definitely a recommended stop. To find wines you're reading about at a shop near you, try WineSearcher. This free service will show you which stores have your target wine in stock, along with the price and ordering options. (A paid upgrade provides even more information.) Don't have the time to read wine blogs? But you'd like to stay on top of the hottest wine news? Wine Life Today features the hottest wine blog posts on the internet. Most of the referrals come from other wine bloggers, so when they toast an article, you know it's good stuff, and worth reading. Interestingly, it's always the oddball stuff that wine bloggers enjoy . . . so don't expect to find the usual wine reviews and commentary. Looking to upgrade your wine notes from lined school paper to something a little more . . . elegant and efficient? We recommend CellarTracker. This free online site lets you store your wine purchases, tasting notes, and more. Additional features let you see fellow members' tasting notes. And creator/owner Eric White is very open to feedback and suggestions.
[08/29/2008, 03:21]

Focus on Spain's Regional Varieties: Serious Verdejo from Rueda D.O. in The Export Markets

osoyoos larose january 2008It seems appropriate that the mythical figure of the phoenix should enter my imagination when searching for metaphors that could describe the variable fortunes of Verdejo throughout Spain's history. Wine production in general suffered during particularly crippling plague outbreaks, the Moorish Invasions, Reconquista, Wars of Succession and more recently under Franco, among several other trials. Not unlike the development and refinement of viticulture in Burgundy and the Rheingau, however, Verdejo cultivation in the Iberian Peninsula has distinct monastic roots. This is not by coincidence either, as the Castillian countryside, including the more important towns such as Segovia, Ávila and Valladolid gave Europe culturally transcendent figures such as Sts. Juan of the Cross and Teresa of Ávila.

Famous saints aside, the Sanz family has been involved extensively since the revitalization initiated in the region since the 1970?s and 1980?s, along the likes of larger houses such as Marqués de Riscal. Rueda wines, having achieved D.O. status around that time, in 1980, allow for Verdejo to be blended with other local and international white varietals. Sanz produces another (orange label) Con Class Rueda, which represents this type of blend, though I personally find the 100% Verdejo much more exciting and interesting.

I?m quite thrilled that consumers in export markets are now able to find stand-alone bottles of Castillian Verdejo from resurgent Spanish D.O.?s such as Rueda. Along with the producers? adoption of a more updated, state-of-the-art approach towards regional varieties that the Spanish Institute for Foreign Trade (ICEX) people are striving to convey to foreign markets, I find it altogether more noteworthy to see the producers? attitudes themselves skewing towards their own tastes when it comes to the fork in the road that producing for said markets represents. The producer wonders: "What balance do we strike between what we believe regional, indigenous varieties such as Verdejo can achieve, and what North Americans or say, the Chinese and Japanese markets prefer in terms of taste and style?"

Argentines like myself are keenly aware of these issues, particularly when contemplating our neighbors from across the mountain range. The progressive viticultural methodologies and embrace of technology in and of themselves are assets that ultimately yield no rewards if utilized to please foreign sensibilities only. Heavy investment and updated production methods, in this case, however, have done well by Rueda producers?really well in fact. Wines like my pick for this week?s recommendation strike the balance needed to please all palates as well as embody the regional pride that has become a winning formula for many Italian and Portuguese producers (Vinho Regional and IGT appellation schemes, respectively). These artisan producers craft impressive wines where the regional varieties play center-stage roles, and more importantly, in which the style of the wine?s expression is crisp, delicious and sincere?pleasing to local and open-minded foreign palates alike.

My notes follow for the 2006 Con Class Verdejo Rueda D.O. by Sitios de Bodega:

This fine Rueda shows through as a clear lemon hue in the glass. The nose is pronounced and clean, staying true to the nature of this aromatic varietal, with green treefruit (green apple and pear), lively citrus, fresh grass, slight minerality, spice and floral hints. Don?t be fooled by the nose, this wine is from Castille and not Marlborough. Bearing in mind its aromatic profile, though, I?m not at all surprised that wines like this Verdejo are often blended with Sauvignon Blanc. Palate-wise, this one packs a serious amount of flavor into a pale, unassuming little transparent lemon appearance, with thick glycerin and ripe green apple slashed through with intense, lime-citrus acidity. The perfumey floral and grassy fumes here are not to be taken lightly, as they mimic an Altoids-like strength and shoot up behind the nasal passages and subsequently haunt the afterbreath. The lovely finish sticks around quite a bit, with added minerality, warm spice and a grassy angle of pear-green apple flavors lingering in the afterbreath. My last impression that I?d like to convey would be to think twice before pairing this beautiful, personality-packed Verdejo with a crab dish or some other white meat that doesn?t intrinsically hold up much in the way of concentrated flavor.

This wine's U.S. importer is Eric Solomon/European Cellars Selection. It is distributed by Polaner Selections in the Northeast.
[12/12/2008, 16:42]

Dream Casserole



Marginally food-related, but an entertaining if somewhat mindbending way to spend the next minute and a half.

Speaking of dreams, some Japanese scientists have developed a technology that can take images directly from a person?s brain and display them on a computer monitor. YouTube may become a lot more interesting soon....
[02/16/2008, 18:17]

Rocket Science 2004

Rocket Science 2004 Proprietary Red $45 Wine Label says: “Son, your 21 years old. It’s time you learned the art of wine tasting.” “I already know how you taste wine,” replied the sure young man. “This wine has an inky, purple hue with a sensational purity, flavors of a blackberry liqueur with a creme de cassis intensity and [...]
[11/11/2008, 14:30]

The Wines of Tuscany

osoyoos larose january 2008Tuscany is probably the Italian wine region that is best known among American drinkers. Hundreds of raffia-covered fiascos (you know what I'm talking about--the bottles that you use for candle holders when the wine is all gone) have entered hundreds of homes all over the country. (picture by dottorpeni)

But there's more to Tuscan wine than just Chianti. For the last two months of 2008 I'll be focusing on the wines from this region. Why two months? There's just too much good wine to spend only one month exploring.

osoyoos larose january 2008Tuscany is a region that is known for more than wine, of course. Home to the great poet Dante, its also the region where Pisa's "leaning tower" is located. Pisa is not the only town in the region with stunning architecture, as any visitor to Florence, San Gimignano, or Siena knows. Rolling hills, groves of olive trees, fields of sunflowers and vines, and old houses dot the landscape as well, making Tuscany a feast for the eyes as well as the tastebuds. (photo by vigour)

And the grapes of Tuscany are just as diverse as the countryside where they're planted. There's Sangiovese, of course, but there's also rarer indigenous varieties like Toroldega, Vernaccia, and Canaiolo. And Tuscan vineyards have their fare share of international grapes in them like Merlot, Syrah, Cabernet Franc, Tempranillo, and Cabernet Sauvignon, too. Merlot and Cabernet osoyoos larose january 2008Sauvignon are often blended with Sangiovese in the powerful red wines known as Super Tuscans that earn high scores from the wine magazines and command high prices in the wine shops. (photo by rayced)

Great wine demands great food, and as anyone who has been to Tuscany knows--these people can cook. Whether you're looking for a simple pasta dish with sauce made from butter and sage, a hearty soup thickened with bread and beans, grilled beef cooked to perfection as they do in Florence, or the small cookies made for dunking in your coffee or wine called cantucci, you can find a dish to suit you from among the region's traditional recipes. These dishes are perfect for winter temperatures and feeding large crowds at the holidays. Many of them are also either quick to prepare, or cook at low temperatures in the pot or oven so they are ideal for entertaining.

osoyoos larose january 2008With so much to love about Tuscan food and wine, it seemed like the right moment to slow down and enjoy the end of the this year's wine journey through Italy. Those of you who have been following the series know that there are still regions I've not yet reached. So we'll pick up where we left off in January 2009 and continue to drink the wines from the remaining regions of Italy all through next year. (photo by davidanthonyporter)

I'll be back periodically over the next several weeks with tasting notes and food pairings for Tuscan wines. Yes, Chianti will be among them. So, too, will be Tuscan whites and a wine made with indigenous varieties. And the Tuscan wine theme will spill over into Serious Grape on Fridays as well, where I'll talk about Super Tuscans and compare the different levels of Chianti from the regular bottles to Chianti Classico and reserve wines. As always, I hope you will join in and share your Tuscan wine recommendations and experiences.
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osoyoos larose january 2008
[01/05/2009, 20:52]

Chateau St. Michelle Syrah 2002 wine review by (PB)

osoyoos larose january 2008
Dark black cherry hue with big fruity bouquet of minty black cherry and plum.

Palate--relaxed tannins with prevalent evergreen notes on top of dark berry fruit. Finishes a little quick. This Washington state wine is made in the popular style and is pleasant enough for the right mood.

For around $25, I'd rather spend it on something from K Vinters (also Washington state) or a Santa Barbara Syrah. Raise a glass.
[10/16/2008, 20:34]

Paso Robles Harvest Wine Weekend Begins Tomorrow

Harvest Wine Weekend:
The celebration of the season starts tomorrow...
Begining Friday, October 17 Paso Robles Wine Country will kick off three days of celebration in
osoyoos larose january 2008 recognition of the most important time of year - Harvest!

Have you made your plans to attend a wine maker dinner, open house, grape stomp, seminar, or any other unique opportunity during Harvest Wine Weekend? Click here to learn more about what activities are available to you this Harvest Wine Weekend. Or use the clickable buttons to the left for more information. It's not too late to get involved.

New this year:
Harvest your own wine country experience by bringing along a camera. Paso Robles Wine Country invites you to photo document your Harvest Wine Weekend experience and share them with your fellow wine enthusiasts. Simply attend one or more of the over 150 events during Harvest Wine Weekend and send us your photos. The Paso Robles Wine Country Alliance will post them after the event weekend. Three lucky entrants will win tickets to the annual Paso Robles Wine Festival in May 2009. Look for the entry tool on pasowine.com beginning Sunday, October 19.

Paso Robles, CA?October 16, 2008

[09/11/2007, 05:23]

Weekend in Macau

I scraped myself up and out of Hong Kong to go grab the ferry to Macau. I later found out that helicopters are also available and a lot faster, although the boat trip wasn?t that bad, lasting only an hour. The ferries leave from Hong Kong every thirty minutes, twenty-four hours a day, and [...]
[11/06/2006, 22:01]

Custom Wine Racks

I found a really great site for custom wine racks. I found wineracks.com and I absolutely cannot decide which design I like best. They have a selection of smaller capacity wine racks that can store three to forty eight bottles of wine.

Wineracks.com has wine racks in both wood and metal. I?ve found several that suit my current needs and several that I wish my needs would suit! Some of the different styles are just simple stackable racks that assemble without tools. There are other wine racks that are elegant, solid oak racks with tabletop and stemware storage.

The twelve bottle modular wine racks are made of pine and can be configured in many different ways. There are kits available to add and expand these wine racks. Wineracks.com has this item listed for $22.50.

The Cha Cha Wine Racks sold by wineracks.com are made of colored plastic. They snap together with clips and come in four colors. The colors that the components for these wine racks come in are orange, light blue, green and white. Each color is sold separately for $22.50.

I was particularly taken with the Lisbon wall wine racks. They are black wooden wine racks that hold both bottles and stemware. Wineracks.com has the Lisbon wall wine racks listed for $69.00.

I am pretty sure that I do not want the Accordia wine racks that wineracks.com have for sale. My mother had one that looked like this when I was growing up and I always thought that it was ugly. I much prefer any other style.

The Bali fifteen bottle wine racks were inspired by contemporary Indonesian style. I like the wavy look of these wine racks. The price for the Bali wine racks is $96.00. These come in a natural color. There are also twelve bottle Bali wine racks that are $72.00 in either crimson color or black.

I do believe that my favorite wine racks have to be the cellar cubes. Wineracks.com has the cellar cubes in both unfinished Pine and Mahogany. The Mahogany cellar cubes sell for $59.95 and the Pine cellar cubes sell for $34.95. These wine racks require simple assembly and the holes are pre-drilled and the hardware is provided.

[11/01/2008, 13:54]

pierre morey with wilson daniels films?

After the Faiveley video, here’s one about Pierre Morey… a pierre morey with wilson daniels films…
[11/22/2008, 02:38]

City Room: Mass Meets Class for Artisanal Cheeses

Murray?s Cheese, the renowned Greenwich Village cheese shop, has partnered with Kroger, the country?s largest supermarket chain.

[11/20/2008, 19:23]

US wine investment specialist full of praise for SA wines

A founding partner of US investment banking firm Global Wine Partners believes South Africa, with its excellent wine-growing conditions, the beauty of its winelands and competitive cost structures,is well placed to advance from its relative obscurity in the US to the point where it becomes better recognised for its quality offerings.

[09/29/2008, 01:50]

Wine Set for the Cure

osoyoos larose january 2008

October is National Breast Cancer Awareness Month (NBCAM). Started by First Lady Betty Ford, a breast cancer survivor herself, and her daughter Susan in 1985, NBCAM has made great strides both by increasing early detection of this disease and erasing the stigma that was once attached to it.

A number of pink ribbon products are promoted during October with a portion of the proceeds going to help eradicate breast cancer. One that's particularly attractive for wine lovers is this wine opener and wine glass set from The Wine Enthusiast. The set includes two Riedel Vinum Pink Rose Wine Glasses and the all-in-one lever style Pink Rabbit Corkscrew Kit. Fifteen percent of Riedel's proceeds are being donated to the Living Beyond Breast Cancer Foundation. Five percent of Metrokane's proceeds are being donated to the Memorial Sloan-Kettering Cancer Center.

To learn more about NBCAM and to download a variety of free material, visit the National Breast Cancer Awareness Month Web site.

(photo courtesy of The Wine Enthusiast) See full article.

Related Entries:

You Don't Have to Be a Woman to Support Breast Cancer Reasearch. It's As Easy As Buying a Cake! - 06 September 2007

Think PINK During OCT Breast Cancer Awareness Month - 04 October 2007

Pink October: National Breast Cancer Awareness Month - 02 October 2007

Drink for the Cure - 30 August 2008




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[07/03/2008, 17:01]

Another reason to enjoy wine.

Robber demands cash ? but settles for a glass of wine and a group hug

The Associated Press
WASHINGTON: A would-be robber was disarmed by hospitable hosts who offered him a glass of wine and sent him off with a group hug but no cash.

A group of friends was finishing a dinner of marinated steaks and jumbo shrimp on the back patio of a Washington, D.C. home when a hooded man slid through an open gate and pointed a handgun at the head of a 14-year-old girl.

"Give me your money, or I'll start shooting," the intruder said, according to Washington, D.C., police and witnesses. Everyone froze, including the girl's parents. Then one guest spoke up.

"We were just finishing dinner," Cristina "Cha Cha" Rowan, 43, told the man. "Why don't you have a glass of wine with us?"

The intruder had a sip of their Chateau Malescot St-Exupery and said, "Damn, that's good wine."
Today in Americas
Betancourt reunited with her children after 6-year hostage ordeal
McCain shakes up his campaign staff for second time in a year
On U.S. campuses, a generational shift to moderates

The girl's father, Michael Rabdau, 51, a federal government worker, told the intruder to take the whole glass, and Rowan offered him the bottle.

The robber, with his hood down, took another sip and a bite of Camembert cheese. He put the gun in his sweatpants.

Then the story took an even more bizarre twist.

"I think I may have come to the wrong house," the intruder said before apologizing. "Can I get a hug?"

Rowan, who works at her children's school and lives in Falls Church, Virginia, stood up and wrapped her arms around would-be robber. The other guests followed.

"Can we have a group hug?" the man asked. The five adults complied.

The man walked away a few moments later with a filled crystal wine glass, but nothing was stolen, and no one was hurt. Police were called to the scene and found the empty wine glass unbroken on the ground in an alley behind the house.

Police classified the June 16 incident, which lasted all of 10 minutes, as strange but true. The witnesses thought the intruder might have been high on drugs.

"We've had robbers that apologize and stuff but nothing where they sit down and drink wine. It definitely is strange," said Cmdr. Diane Groomes, adding that the hugs were especially unusual.



TERROIR
[11/28/2006, 12:07]

New Wave South African Whites

At a recent tasting of South African Great Whites I was really excited by the wines I tried.

In the past I have sometimes been disappointed that in general the wines could seem out of balance, either too acidic or flabby, the fruit almost a cariacature of itself and even in the worst cases just dirty.

These wines however showed exuberant fruit, great balance of refreshing acidity with richness and depth and really distinctive character. I thought they showed very well and certainly will lead me to the South African shelves when I want good value white.

My favourites from each section as follows, full tasting notes seem to a bit of a dream at the moment but one day I hope to get them all up!

Jan Daneel Chenin Blanc 2005 Napier: Very simple but stylish label would have great shelf presence. Pretty, sunny apricot nose. The broad oak at the front palate is a touch too heavy but underneath is gorgeous fruit. Well-rounded, almost heavy, weight in the middle with enough crisp acidity to take you back for another sip. The fruit pushes right through to the end and lingers for ages. Lovely. 17  Stockist -Jeroboams £15

Tokara Sauvignon Blanc 2005 Stellenbosch: Fresh, flower petals delicacy on nose followed by vibrant, exciting fruit on the palate. Well-handled oak comes pouring through on its tail but is integrated and adds complexity. Balanced and fine with a crisp, juicy finish. 18 Stockist - Wimbledon Wine Cellars £17.99

Other very good Sauvignon Blancs - Quoin Rock 2005 Stellenbosch £9.49 Andrew Chapman Wines; Cape Point Vineyards 2005 Cape Point £14 Jeroboams; Neil Ellis Groenekloof 2005 Stellenbosch £9.99 Christopher Piper Wines,  Villeneuve Wines, SA Wines Online

Jordan Nine Yards Chardonnay 2005 Stellenbosch: Up front fruit balanced with a sure and light touch. Fine and nutty with integrated oak tannins backing it up. Silky mouth feel kept frech with tangy acidity. 17 Stockist Laytons; SA Wines Online £17.25

Other recommended chardonnays - Glen Carlou Quartz Stone Chardonnay 2005 Paarl £11.99-12.49 Oddbins, Christopher Piper, SA Wines Online, Genesis Wines; Quoin Rock Chardonnay 2002 sent by mistake but very high scoring, see previous info for stockist leads.

Fairview Viognier 2006 Paarl :Very aromatic nose but avoids parody. Crystallised fruit, nice levels of acidity. Not just floral but lively and fresh. 17 Stockists Harrods; Noel Young Wines; Valvona & Crolla £9.95

Also very good was the Bellingham Maverick Viognier 2005 Wellington £8.49 Majestic, SA Wines Online.

I recommend the Villiera Inspiration 2006 Stellenbosch £9.99 Tesco This desert wine has an unctuous, lovely texture, a nose of marmalade ice cream, very fresh and fine. Rich and great value.

[01/06/2009, 23:50]

Rosenblum "Abba Vineyard" Syrah 2005 wine review by (PB)

osoyoos larose january 2008
This is another amazing wine from Rosenblum. This single vineyard Syrah from Lodi is just plain wonderful!

Deep black cherry hue with a bouquet of pure black cherry, cola, mint, and baker's chocolate with sweet banana chip notes--I kid you not. Wow.

Palate--Elegant tannins with a rich velvety texture bursting with berries, berries and more berries all integrated splendidly. This was GREAT with my venison roast and even at $25, it was a real treat and a value! Raise a glass!
[01/23/2008, 11:34]

A Lambrusco for Wine Lovers

osoyoos larose january 2008You cannot have a better match with a plate of salumi than with this wine. Chill it up a little bit, and start your engines. From the Grasparossa grape, I took a bottle over to a chef from Emilia-Romagna the other day. He has known me for years, but has rarely if ever acknowledged my presence in his world. When I handed the bottle to his son to give to him, you?d think I was his long lost cousin. His eyes lit up, he smiled, he liked me. He really, really, liked me. I owe it all to this friendly little Lambrusco.

Served slightly chilled, it is frizzante, and enters with a burst of slightly under-ripe dark cherry notes. Then the fruit kicks in and there, all of a sudden, you have a party on your palate.

Note: this wine is bone-dry.

Get yourself hooked up with a Lambrusco like this. It takes the snob off the table. It?s subtle and bold, delicate and a romp. It?s a serious wine that laughs at itself. Go get yourself some.

In the U.S. it retails for under $20.

Lambrusco Grasparossa di Castelvetro from Tenuta Pederzana.

[07/09/2008, 21:24]

Ponzi Vineyards Hosting July Event

One of Oregon's better-known Pinot Gris producers, Ponzi Vineyards, will be hosting a wine event this Sunday, July 13 2008. Between 5:00 and 9:00 PM, Ponzi is offering wine, music and bocci ball --- that oh-so neglected game from our Italiano ancestral roots. The event takes place at Ponzi Vineyards' main estate lawn. There is no need to RSVP, but they ask that you leave any dogs at home, so there aren't any landmines left for the bocci players!

Visit their website, www.ponziwines.com for more info.
[10/16/2008, 22:45]

The Coca-Cola Company Reports Third Quarter and Year-to-Date 2008 Results

The Coca-Cola Company today reported third quarter earnings per share of $0.81, an increase of 14 percent versus the prior year quarter on a reported basis. After considering items impacting comparability, osoyoos larose january 2008earnings per share in the quarter were $0.83, an increase of 17 percent. Earnings per share for the quarter included a net charge of $0.02 per share for restructuring charges and costs related to global productivity initiatives partially offset by a gain on the sale of a portion of the Company?s investment in the Pakistan bottler. Earnings per share for the third quarter of 2007 were $0.71 and included a charge of $0.03 per share, primarily related to restructuring charges, which was offset by a $0.03 per share gain primarily related to the sale of a portion of the Company?s investment in Coca-Cola Amatil Limited.

[11/19/2008, 00:02]

Lots of ?Analysis? on how to ?use? social media, is it missing the point?

osoyoos larose january 2008

Social Media Friends

Social media is creating quite a long tail of industries - lots of software companies, consultants, new modes of public relations, etc, etc.  Some of them focused on getting you into using social media, which is great, and many of them aspiring to help you “use” social media for your business.  The latter point is what I find interesting.

I’ve spoken on the topic of social media before (with assistance from the self-proclaimed “Bonafide Marketing Genius” Marta Kagan - FYI, I’m glad she has the confidence in herself to tag herself that way b/c she’s one of the few I would actually agree with) and I think the biggest point from my talk and others that I’ve seen (like Marta’s deck) is that this all is an excercise in sociology.  There are so many technologies that one could use, so many things that you could do, but in the end what is happening to the web is just another means of connecting, interacting, and getting to know people; not unlike joining a social club (like a sports team, a cultural center, or whatever).  In fact, just as you have “different circles of friends” offline (work friends, drinking buddies, sports friends), you’ll develop the same thing online and your community will drive you to the tools.

That’s where the idea “use social media” sticks in my craw a little bit.

I’ve had this blog since 2004 and I’ve interacted with many many people thanks to it.  It’s mainly an outlet for my thoughts, creativity, and passion (wine, technology, and marketing) and I’ve made a serious number of friends in the wine industry because of it.  My goal was to do exactly that, get to know people in the wine industry.  One of the major things its taught me though is that the only way to truly understand what this “social media” thing is all about is to get out and do it.  BUT - do it with a genuine desire and understand that its a means to reach out to a community (blog in particular).  Its not a sales tool and its not a PR tool for social media any more then going to a conference is a PR tool for you.  What I mean is you can go to a conference, chat with people, network, find people that you can stay connected with.  If you contribute to the conference (effectively contributing to the ‘community’ that the conference is bringing together) then you can get noticed and in that sense you get some good word-of-mouth publicity.

But here is how to think of “use social media” (Ugh!).  Its a sociological, human based filter.  Its not a broadcast engine like the “information super highway” or the “series of tubes”.  Doesn’t matter what tool/site you use, first and foremost your community has to be on that site and/or using that tool.  There is always a “critical mass” that needs to be achieved before the tool gets useful.  Kind of like a party, its not really fun until there are a bunch of people you know there.

Once your community is there, interacting, chatting, whatever then the dynamics of what happens is facinating.  Things start to get “useful” and the human filter is formed.  It becomes a situation where the community is as close as a bunch of office mates even though they are all over the world.  I literally consider the community I interact with on Twitter my “virtual office mates” and I genuinely like interacting with them.  The reason is that you can contribute (chat, answer questions, and otherwise participate) just like you would any other office.  In the case of Twitter, it becomes just like a hallway conversation in an office.  You can ignore it for a while, pop your head in with a little bit of nothing to say, put out some information or useful tool to the community, or you can put out a serious question to the group and get some solid answers.  Pretty much how you would for any office with cubilcles and hallways.

The best part of all this is that when the community reaches critical mass of people in a certain technology/tool who genuinely like to talk about a particular topic, forming an open community, thats when the best things come out.  If you contribute something to that community that is truly useful, it will get passed on to everyone very quickly.  People will decide if what you said is interesting, show their friends and, if its applicable, their friends may pass on the information to their other “open communities”.  The network effect takes over and your information has just become “viral” (i.e. it will spread not only in the current ‘circle of friends’ but to other ‘circles of friends’).  More importantly, the human filter took over and since that useful piece of information you generated is actually VERY useful, it will get passed on for a while (or very funny, or very interesting in some other way - the latest on Twitter was a streaming video of puppies, not useful, just very Zen).

So if you find an open community or want to know where there is critical mass already for a community you want to learn about (for instance - the wine community is embracing Twitter and Social Networks) on one of these tools the best way to “use social media” (I hate the term because it makes me feel like “use your friends”, but I guess there isn’t a better way to say it) is to contribute in significant ways.  Add to the community but more importantly be YOURSELF.  If people like you, they like you.  If they don’t, guess what…they don’t.  There isn’t alot of advice that can be given there that your parents should’ve taught you before Kindergarten.  Thats the funny truth of this “social media” craze.  The fundamental sociological point is that this is making friends.  Because even if you contribute something that spreads from network to network like wildfire, when those people check you out and “follow you” on Twitter, or Facebook, or whatever, then they start to get to know you in a more personal way then anyone over 25 ever thought possible.  If you’re obviously contributing to promote your business it will come across.  If you genuinely approach this medium (regardless of technology) as “getting to know people” in the way you’ve always done then you’ll not only have that “viral hit” you won’t be an online “one hit wonder”, you’ll have friends who can help you when you’re down, connect you to others, help you build business, get emotionally invested in your brand…. i.e. you’ll be a part of a community and how you do that is something your Mom and Dad shoulda taught you.

FYI - if you’re doing it for a business/brand it doesn’t matter - if people don’t like your personality, they won’t like your brand.  These things have a way of piercing the corporate PR veil.  Want an example?  Supposedly Cisco “gets” blogging.  Read their blogs and you tell me what you think….

osoyoos larose january 2008
osoyoos larose january 2008
osoyoos larose january 2008
[10/27/2008, 01:10]

domaine robert arnoux 2006 nuits st.georges

Hmm, that’s a very similar label! What I find more interesting is, that given the development of prices in the last two vintages, this 06 villages costs the same as the 04 ‘Lachaux’ Clos St.Denis of yesterday. There can be only one winner at the same price-point and despite the high quality of this wine, [...]
[12/29/2008, 02:29]

Book Review: American Vintage by Paul Lukacs

osoyoos larose january 2008Review by W. Blake Gray.

Is wine food or alcohol? Most Americans would immediately choose "alcohol," perhaps laughing at the question.

In Europe, though, that wasn't the case for centuries. Before water purification became widespread, wine was safer to drink than water. The idea that wine is primarily an intoxicant is relatively recent, and like so many influential memes in the world today, it comes from the United States.

Paul Lukacs' book American Vintage: The Rise of American Wine was inspired by the author's realization at an Italian wine event that U.S. wine has become not only the best in the world (as measured by critics' ratings), but that U.S. wine -- fruit-forward, big-bodied and high in alcohol -- is changing the style of wine throughout the world. Even those who vehemently oppose the former idea must concede the latter.

If all Lukacs, chair of the English department at Loyola College in Maryland, was interested in was those two points, he could have started his timeline as late as the 1960s, perhaps with the opening of the idea lab that was Robert Mondavi Winery. In fact, he expends a lot of verbiage assuring us that American wine, until the end of the 1960s, almost invariably reached its highest peak at "serviceable."

Instead, digging into the history of American wine, Lukacs found himself fascinated by its relationship to alcohol. This continuing theme of the book ends up far more interesting than another retelling of how Mike Grgich and Warren Winiarski proved, in Jim Barrett's words, that "kids from the sticks" could make wines better than the best of France, and a helluva lot more useful than one more polemic about high-alcohol wines.

Prohibition was a defining time in America's relationship with wine and liquor, as well as crime and honesty. Lukacs points out that if the wine industry had been smarter, Prohibition could have been an era when Americans became wine drinkers.

Here's why: When Thomas Jefferson opined about the benefits of wine, one of his strongest points was that it led to temperance. What Jefferson meant by temperance was not teetotalling, but drinking wine in moderation with dinn